Sharing here the message I just sent to the whole Wix team:
Today is a sad day for me. We have made a very hard decision.
We are reducing the Wix team size by roughly 20%. It is one of the hardest decisions I have had to make, but I am confident it is the right one, and I will explain why.
Before I go into anything else, let me say - this is a very hard decision because I will be saying goodbye to many people who have worked with me for years, many whom I call friends, people I trust and respect, friends who poured their energy and talent into Wix. Team members I know personally, and team members I never had the chance to meet, but whose commitment and contribution I have witnessed.
So thank you. Thank you for the effort, for the talent, for the passion, and for the friendship.
We are doing this as a company-wide change, a decision that will impact the entire organization, driven by how we need to operate going forward.
Why are we doing this?
The first reason is the Shekel/Dollar rates. In the past few quarters the exchange rate between the Shekel and the US dollar has shifted significantly as the Israeli Shekel strengthens against the US Dollar almost every day. As the majority of our teams are Israel-based, a very meaningful portion of our costs are shekel-denominated, while our revenue is largely dollar-denominated. This creates a structural pressure on our ability to operate at our current scale. It is a reality that directly shapes what is sustainable for our company.
The second stems from the fast evolution of AI capabilities. We have witnessed the most significant shift in how companies are built since the invention of modern programming languages in the 1970s. This is not just about adopting new tools - it is about rewiring how companies are built, how they think, how they manage and how they operate. Companies that embrace this change will not only build faster; they will build things the previous generation literally could not have imagined.
We are already taking concrete steps in this direction. As you know, we've recently introduced new roles like Xengineer and Creators, designed from the ground up around AI-native ways of working, a meaningful step towards the kind of company we are becoming.
It also means we need to become a faster, leaner, and flatter organization. We are moving to a structure with fewer levels between any member of our leadership and the most junior person on the team. Fewer layers means faster decisions, clearer ownership, and less distance between the people setting direction and the people building the product - but it also means a smaller number of people.
It is clear to us that in this new era, companies need to make this change in order to lead and compete or risk falling behind.
We are choosing to compete.
It is a painful change, a change that touches the lives of many, but I truly believe we have no other choice - we must evolve.
To those of you who are being let go
I want to once more say: Thank you.
Those who are affected will be contacted in person, directly, and we will do everything in our power to handle each conversation with sensitivity, respect, and the care you deserve, you will also be granted personally curated separation packages.
Many of you have given years to this company and built things we are genuinely proud of. I am personally grateful for what you've created, for the culture you've shaped, and for the trust you placed in us. More than anything, this decision was about the shape of the company we need to become. We own that - and we own the responsibility of supporting all of you through what comes next.
To those of you who are staying
What happens in the next few days matters. The people leaving this company are your colleagues, your friends, people you've built things with. They deserve to walk out of here with their heads held high, knowing that their work was real and that we recognize it. Please treat them with the respect they've earned. How we say goodbye says as much about who we are, as anything we've ever built together.
Our broader commitment
Before anything else, our commitment is to our users - to make the hard decisions so Wix continues to be the company that helps them succeed. We work for our users.
Millions of people run their businesses on Wix. Their world is also changing, also uncertain, also shaped by the current shifts. They rely on us - our reliability, our innovation, and our commitment to their success.
The responsibility does not stop with our users - behind every Wix shareholder is a real person whose savings, pension, or investment is tied to how we perform. We take this responsibility very seriously.
If we do not make this change, we will be failing our responsibility to our users, our shareholders, and our employees. In the long run, what is best for our users is best for our employees and best for our shareholders.
Today's decision was made to ensure we are here for our users and our shareholders, you among them, stronger and more capable, for years to come. We are doing this today because we are committed to building a company that is healthy, durable, and positioned to lead.
We will come out of this faster, stronger and better equipped for this new era.
Avishai
Designers applying for jobs: please don't include blurry images of previous work or showcase interaction examples with dropped frames. Thank you for your attention to this matter!
My one friend started bartending on weekends for “extra cash”
The guy has had a different girl sleeping over basically every weekend for the last 2 months and puts in legitimately zero effort
They just walk directly up to him all night
Dating hack in big cities?
Neighbor last night had his lawn guy going at 630pm
I feel like all lawn work with loud tools must be done between 730a-4p.
Outside of that and you’re rude
@tweeth_mitchell Blocking people when they hit you with a zinger is so weak. Creates echo chambers and circle jerks. Arnie McNair and LeftyZag blocked me cuz they couldn’t take the heat. Ruined all my fun
I cannot tell you guys how fun it is to block randos who don't follow me and try to get sassy in the comments. The 500th time is more fun than the first. Can't recommend it enough.
@DJ_CURFEW This update absolutely screams that you have no idea how people actually work at your company. I am a designer at a similar size/revenue company. All you are doing is making more work for the people who didn’t get laid off
Today we reduced headcount by 22%. The business is the strongest it's ever been. So I think it's important to be direct about what I'm seeing and why.
First, I made this decision and I own it. I did it because the way to operate at the highest level of productivity is changing, and to win the future, ClickUp needs to change with it.
Second, this wasn't about cutting costs. Most savings from this change will flow directly back into the people who stay. We'll be introducing million-dollar salary bands. If you create outsized impact using AI, you'll be paid outside of traditional bands.
Most importantly, I have the deepest gratitude for those affected. We're doing this from a position of strength specifically so we can take care of people properly. Everyone affected receives a package aimed at honoring their contributions and easing the transition.
I only see two options: wait for this to play out gradually in the market or be honest about what I'm seeing and act proactively.
THE 100X ORGANIZATION
The primary change is that we're restructuring around what I call 100x org. The goal is 100x output. The roles required to build at the highest level are fundamentally different than they were a year ago.
Incremental improvements to existing systems won't get us there. We need new ones. That means creating enough disruption to rebuild rather than iterate on what's already broken.
The common narrative is that AI makes everyone more productive. It doesn't. Many of the workflows of today, if left unchanged, create bottlenecks in AI systems.
These roles will evolve. But waiting for that to happen naturally means falling behind now.
The 100x org is actually heavily dependent on people - infinitely more than today. This is only possible with 10x people that have embraced and adopted new ways of working.
THE BUILDERS, AGENT MANAGERS, AND FRONT-LINERS
— THE BUILDERS: 10X ENGINEERS
I don't think most companies have internalized what's actually happening with AI in engineering. The common narrative is that AI makes all engineers more productive. That may be true in isolation, but at an organization level - that is the farthest thing from reality.
Here's what we've validated recently at ClickUp: the great engineers, the ones who can orchestrate, architect, and review, are becoming 100x engineers. They're not writing code. They're directing agents that write code. The skill is judgment.
AI makes the best engineers wildly more productive, and everyone else using AI slows these engineers down.
Think about it - the bottlenecks are (1) orchestration - telling AI what to do, and (2) reviewing - what AI did. Everything is leapfrogged and no longer needed.
So who do you want orchestrating and reviewing code?
And how do you want your best engineers to spend their time?
If your best engineers are spending time reviewing other people's code, then this is inherently an inefficient bottleneck. These engineers can review their agent's code much faster than reviewing human code.
The new world is about enabling your 10x engineers to become 100x.
The wrong strategy is to push every engineer to use infinite tokens. Companies doing this are celebrating 500% more pull requests. But customer outcomes don't match the volume of code being generated.
I call this the great reckoning of AI coding, and every company will face this soon if not already.
More code is just another bottleneck to the best engineers, and ultimately to your company's impact as well.
— THE BUILDERS: 10X PRODUCT MANAGERS
Product management and design roles are merging.
Designers that have customer focus, become more like product managers.
And product managers that have intuition for UX become more like designers.
The bottleneck of user research is gone. It takes us just one mention of an agent to kickoff research and analyze results.
The bottleneck of product <> design iteration is also gone. The product builder iterates on their own, along with agents and skills that ensure alignment with quality and strategy.
Also controversial today - I believe that the wrong strategy is to have your PMs shipping code - that just introduces another bottleneck that the best engineers will waste their time on.
To be clear, PMs should be coding but they should do this in a playground to iterate, validate, and scope. That code should not go to production.
Everything outside of managing systems, orchestrating AI, and reviewing output becomes a bottleneck.
That's why the other roles that are critical along with these are the systems managers (to reduce bottlenecks) along with a bottleneck you can't replace - customer meeting time.
— THE SYSTEM MANAGERS
Ironically, the people that automate their jobs with AI will always have a job. They become owners of the AI systems - agent managers. We have many examples of these people at ClickUp.
The underlying systems in which we operate are absolutely critical to get right. I think most companies are delusional to think they can iterate on existing systems and compete in this new world.
You must create enough disruption so that old systems are deprecated entirely. If there's any definition for 'AI native' that's what it is.
— THE FRONT-LINERS
In a world that will become saturated with AI communication, the human touch will matter more than anything to customers.
This is a bottleneck that you shouldn't replace - even when agents are high enough quality to do video meetings.
One-on-one meeting time with customers is something that shouldn't be automated. The systems around the meetings should be - so that front-liners spend nearly 100% of their time with customers.
REWARDING 100X IMPACT
In a world where companies are able to do so much more with less, where does that excess money go?
In our case, much of the savings in this new operating model will flow directly back to those that enabled it.
We must reward people that create productivity accordingly. This aligns incentives on both sides. Plus, in a world where your best people create 100x impact, you can't afford to lose them.
You should aim to retain these employees for decades. The context they have and their ability to efficiently orchestrate and review will be nearly impossible to replace.
Compensation bands of today should be thrown out the door. We're introducing $1 million cash/year salary bands with a path available to nearly everyone in the company if they produce 100x impact by creating or managing AI systems.
THE FUTURE
Nearly every company will make changes like these. The ones that do it proactively will define what comes next.
The future is not fewer people. It's different work, new roles, and better rewards for those who embrace it. We're already seeing entirely new roles emerge, like Agent Managers, that didn't exist a year ago.
ClickUp is positioning to lead this shift, not just internally, but for our customers too. I've never been more certain about where we're headed.
Things every guy should have/be able to do
• 10 pull-ups
• 50 pushups without stopping
• Run a 5K
• A bro they can hit up to go out with anytime
• At least one woman they can text to smash at any point
• One suit/nice outfit that actually fits properly
• $50k saved minimum
• A signature cologne
• Be under 18% body fat
• A go-to first date spot
• One group chat that’s active
My happy place.. took me a while to get it here but I think it’s finally done. the baby toys haven’t made their way down here yet but I figure I have a couple weeks left. PGA Sunday with a stacked leaderboard, setting up to be an all timer. Let me see your sunday set up!