Thomas Larkin

@nat95458 dm

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP don’t leave me hanging man 🙏🏻

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP strat!

@VibeMarketer_ CMO

i built a junior cmo that works 24/7, never gets tired, and ships full campaigns in a few hours it’s lindy’s 3-agent stack and it completely changed how i run marketing now I can run a single task like: “analyze my competitors, find the best angles to win, write the positioning, and generate the first round of ads and videos.” and it handles everything i use it to: – study competitors + map positioning gaps – find untapped angles from ads, socials, and keywords – turn insights into real campaign briefs – generate copy, images, and video variants (nanobanana + veo3) – go from idea -> launch the same day want to try the full lindy cmo setup (all 3 agents)? comment CMO, follow + repost and i’ll send it over (must be following so i can dm)

@londonspilker doneee!

HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just 3 clicks. I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me) - top line spend, revenue, and media mix forecasting - media mix recommendations based on variable growth scenarios - pre-built visual views for csuite and leadership - daily granularity (with custom period selector) - PoP/YoY comparisons (+ pre-built day-matching) - daily allocation %’s to help inform forecast recommendations & so much more… The best part? It can be fully integrated within your brand in 5 minutes. Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity. Your growth will only ever be as good as the PLAN you set in place. RT + follow me for a copy (after all… it’s free & shouldn’t be)

@cbwritescopy script

We have a cold email campaign that's produced 600 positive replies over the past 12 months with ONE SCRIPT Infinite TAM, winning copy, 99.25% deliverability Drop a comment below and I'll send you the script 👇

@IMJustinBrooke GCP

The VSL has been DETHRONED! Like you, I've used long form sales letters, VSLs, and webinars in my sales funnels for years. But just like one day the VSL beat the written sales letter, something has FINALLY curb-stomped the VSL. They're called GCPs. Which stands for "gradual commitment pages." Maybe the name sucks, but their results don't! The reason they convert higher is because of a psychological trick that hijacks the brain and inserts a marketing argument like a trojan horse. Like an advertorial the reader thinks they're reading just another article on the web. Their defenses are down. And then oops, too late. I've used these GCPs quietly for well over a decade, but I have a different business model now so I'm fine with sharing it. The first time I shared these at a millionaires mastermind in Las Vegas, the room fell silent when I shared the conversion numbers. They had LOTS of questions. If you want, I've got a Google Doc that explains the whole thing with examples. Shows you step-by-step how to design and write your first GCP (without the years of trial & error I had). Just comment "GCP" below and I'll DM you the document. ✌️❤️

@HashirBaig_ me

Advertorials are absolutely CRUSHING in the space.... In 2025, you can’t afford to ignore them. We've often seen advertorials outperform landing pages by huge differences... So, I made a swipe file compiling 30+ Advertorials you can (copy + paste) on your store. Best part? It's 100% editable figma file. To get it, like + comment "Me", and I'll send it to you.

@mannybarbas_ scale

i’ve created a testing framework that has scaled one of our brands to $1,000,000 plus per month in just our 15th month comment “scale” below and I’ll dm it to you (must be following)

@OneMinuteBriefs 😭😭😭

@chr1stwits @IstvanicMarin Is your first party tracking based on the last click?

@IstvanicMarin Fully agree on clicks only. Viewthrough attribution has been a nightmare of over-crediting and confusion across many of our accounts for years. Even with clickthroughs I typically find Meta over-attributes vs. first party tracking. But it's much more reasonable.

The % of view conversions is probably one of the most underestimated metrics in FB Ads Manager It tells you to what extent FB is "probably" claiming sales from other channels I don't like to see it more than 20%, although it can happen in these 3 cases

@infamoususer10 @IstvanicMarin Seeing similar results with post purchase surveys in our brand - Meta plays a big part in driving conversions, so keen to keep the view attribution on.

@thomasslarkin @IstvanicMarin So at our agency we had a survey run to over 1000 people and over 90% answered that they see a new brand or product on Meta, but rather than clicking they would google it and go to site via that way. Due to that we always keep view through.

@OneMinuteBriefs One Minute Brief of the Day: Create posters that bring to life the #PolestarPositivePlanetPartnership & show that choosing electric is choosing progress​.

@IstvanicMarin Would you still recommend click only for a brand with a high CPA? View conversions give more data to FB where its not possible to reach the same conversion volume with just click based attribution. Keen to know your thoughts🙏🏻

1) When the brand was built organically and has a big organic presence 2) When there's too much retargeting happening in the ad account 3) When there's no buyer exclusion In all 3 cases, FB is just claiming non-incremental sales, so my suggestion is to run on Click only

@DivertCRO cro

Your site visitors and your buyers are not the same people. Most founders have no idea why. I built a fully automated GA4 dashboard that shows: → Visitors vs converters → What pages actually make money → Real buyer interests & drop-offs Like + drop “CRO” and I’ll send it over. (must be following)

@IstvanicMarin how many conversions do you typically expect to get before being confident to increase budgets?

If both conditions are fulfilled, I then: Keep increasing the budget on the ad sets in the testing campaigns that are getting the results I have a few ad accounts in which my Testing campaign is the highest spending campaign.

Ready to scale your Ecom Brands to 7, 8, or even 9 figures? Join me as I reveal my go-to FB ad account structure for success 🚀 It's time to achieve incredible results!

@umzrs ecom

Never buy an Email Marketing course again ❌ I made a course with everything we’ve done to generate $70m+ from Emails Just comment ‘ecom’ and I’ll DM it to you for FREE (must be following me)

One Minute Brief of the Day: Create posters to advertise #GiantEasterEggs 🥚🍫 Post yours to feature in the daily album at: facebook.com/oneminutebriefs We’d also love you to share your entries as post/stories to instagram.com/oneminutebriefs & linkedin.com/company/onemin… Repost!!