Tommy Muller

What Missing a Penalty Kick on ESPN Taught Me About the Fear of Failure: When I was a senior at Georgetown, I missed a penalty kick on ESPN National TV in the semi-final of the NCAA National Soccer Championship. It was a brutal game. 4-4 at the end of regulation; it came down to penalty kicks. Lose, and this was my last college soccer game. Win, and we go to the National Championship for the first time in school history. I was the second taker. I missed. The goalie guessed right and blocked it. But we won the shootout and advanced to the final. That night lying in the hotel, I wasn't happy that we were going to the final. I was terrified I would miss again in the final. We won. We had just made school history. I played one of the best games of my career. We were going to the final. But all I felt was dread. Dread that I would miss again. Dread that I would be the reason we fall short. It was so overwhelming that I remember thinking: "I would rather lose the final than do penalty kicks again." 2 Things I Wish Someone Told Me That Night: 1. "The magic of competing is not in winning or losing. It's in giving yourself fully, believing, and striving with all your heart. To succeed and celebrate. To come up short and feel the hurt. This is the stuff of life." 2. "You have great talent, but your self-worth isn't in your talent. You're valuable bc God made you. So you are free to succeed or fail in moments like the penalty. You are still valuable." 3. "Life is about taking risks! Be proud that you were in the Arena." I didn't know it then, but I know it now. And so I will pass it along to those on the journey. __ PS: We lost the final 1-0 to Indiana University. I ruptured my tri-cep in the last 2 minutes jumping with goalie. #ship30for30

@1stgreeno @chrishume_ same

@tommycmuller @chrishume_ To be perfectly clear though. I am a Christian, but this is not the way.

“The Christian shoemaker does his duty not by putting little crosses on the shoes, but by making good shoes, because God is interested in good craftsmanship.” Martin Luther

@1stgreeno @chrishume_

@tommycmuller @chrishume_ I just ran across an article of a "christian mobile network carrier" whatever that is: radiantmobile.com

@1stgreeno @chrishume_ What are other examples of this?

@chrishume_ 1000% I am so tired of people creating the "christian version of x" instead of the best version

@drantbradley Kids say “I love the sport” when it’s “I love the validation I get from my parents when I play the sport”. It’s fairly easy to spot when a kid has unique gift and is genuinely obsessed. (Coming from someone who played travel sports and professional soccer).

“Travel sports are destroying American families.”

@j_bambrick @NY_LBSS Classic American thinking best athlete = best soccer player. The ‘10 Barca team average height 5 7 is laughing

@NY_LBSS Yes because backstroke and baseball are so much more widely viewed.

All this just to get destroyed in soccer by a Brazilian kid that grew up playing barefoot with a $3 ball.

@StefanGeorgi @ChadHamzeh DM’d you

@tommycmuller @ChadHamzeh happy to chat

The only reason I'm not going ham with my own DTC supplement brand right now is because I don't want to spend all the time to find and source a great product. Calls with product teams and R&D people. 12-18 week lead times for a first production run. Really, really good ingredients in the best forms and right dosages for proven efficacy. At some point I'll probably do it, but just thinking of the above zaps all my excitement or desire. Younger me would have just found some dubious on-demand supplement and ran wild. He'd be doing millions per month right now with decent margins, telling himself the on-demand product was "good enough" or "probably an overall net positive" for the consumer. Older me feels very strongly about only selling products I really believe in. The curse of experience I guess...

@ChadHamzeh @StefanGeorgi I own a tele health brand and developing a separate supplement brand would love to connect

@StefanGeorgi ya know if you wanted to fractional partner (or otherwise) on something making real change in people in the supplement space, hit me up. I showed you it before, some of the reviews are pretty incredible and our supply chain is much more efficient than what you're implying there.

@JoshJDurham But they had more confidence Josh!!

if your supplement has gone through "EXTENCIVE" clinical testing, NGMI

@andrewjenningsx @jigsaw___studio Jigsaw

50 static ads. 5 minutes. One brief. This is the tool we use internally to pump 1000s+ ads/week for our brands and clients -> @jigsaw___studio Opening it up soon. Comment "Jigsaw" and I'll DM you a 50-credit VIP code when we open up. P.S. 1 credit = 1 ad. 50 credits = 50 ads ;)

@adamtaylorl Angle

Everyone is using Claude for Meta ads right now. Very few founders are using it to extract data-backed angles that actually scale. Which is why I built a resource with the exact Meta Angle OS Claude Prompt I use to build $1M/mo creative systems... Most brands are using AI to come up with ideas, but it's trained on absolutely nothing, so it just spits out low-effort "AI slop" that fatigues in 3 days. This prompt automatically analyzes your Amazon reviews, Reddit threads, and post-purchase surveys to extract the deep psychological triggers your buyers care about. So that you get the exact personas, angles, and hooks you need to scale past $1M/mo. It gets the founder out of the daily execution weeds and stops you from throwing spaghetti at the wall. It's yours now if you: Comment "angle" and I'll send it over. (You need to be following so I can DM it to you.)

@damccormick13 Good reminder to go buy some Create Gummies

X has the best information on the internet and the worst incentives & culture. meet noscroll — the AI that doomscrolls it for you and texts you just the things that matter. no feed. no brainrot. no ragebait. just signal. try it for free → noscroll.com 🙅🏼‍♂️

@DjokovicEternal Met a former pro and ATP tennis coach in Nice yesterday, he told me they all dope. All of them.

What does Jannik Sinner need to do to surpass Lance Armstrong as the greatest drug cheat of all time?

@DrJesseMorse Was there yesterday. Incredible place

Saint-Jean-Cap-Ferrat South of France

@valoutofbounds @DTC_Quizbuilder Why stop mars men? The nutrients used not clinically dosed or in correct form?

@DTC_Quizbuilder There's for sure a LOT of bad supplements out there, but I think it makes sense to start with popular ones bc more people take them If a male client came in and told me he was taking Mars Men, I would make him stop asap Same with pretty much all the "top" brands

Comments are hating on the DTC watch guy but none of those scammers have had someone come into their practice with debilitating health issues who have been scammed into buying products that are likely fake and/or dangerous Those brands prey on fear & don’t deserve immunity

@Jason______A @TwonXBT @kes11av Any way I could try them? Been looking for something like this

@TwonXBT @kes11av I’ve been thinking of making a brand around them. They are fantastic, anyone I give them too loves them. My buddy made a quick run of them for himself as a test and they are almost too good not to mass produce and market

fuck i feel so happy after taking it

@CoffeeBlackMD Same. Finally someone else

I’ve never personally found any benefit to using creatine. I don’t doubt your experiences. I don’t doubt any well designed studies. The chalky bullsh*t does nothing for me. I skip it. Every day. Pass.

@Meta_Trav was thinking about this exact dominance display today..

Jesus used dominance displays just like any alpha in the animal kingdom. Understanding this is important in order to emulate the model by which he brings order.

@mikefutia SEO

I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯 One prompt → keyword gaps found, competitors analyzed, content written in your brand voice, rankings tracked weekly. All inside Claude Code. Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently. This agent runs the entire loop for you: → Connects to Google Search Console and pulls your real ranking data → Finds your "gap zone" — keywords sitting at positions 5–20 → Scrapes who's outranking you and breaks down exactly why they're winning → Interviews you once about your brand, customers, and positioning → Writes content in your voice — not generic AI slop that tanks after 90 days → Tracks rankings weekly and feeds results back into the next cycle No expensive tools you barely open. No freelancers writing content that sounds like everyone else. No manually checking rankings and forgetting to act on it. What you get: - Keyword cards with a specific action for each gap zone opportunity - A competitive breakdown showing who's beating you and the exact fix - A weekly content plan generated from your real GSC data - A brand voice profile Claude uses for every article it writes Built 100% in Claude Code with Google Search Console. I put together a full playbook with the skill files, brand interview, and the exact weekly workflow. Want it for free? > Like this post > Comment "SEO" And I'll send it over (must be following so I can DM)

@Camp4 I’m making the rounds this year, going to Monte Carlo, first clay experience

@tommycmuller The best tourney IMO.

gm from Miami. No other city offers this lifestyle. The vibe is 80s excess—I love it. Here’s a question I’ve been asking everyone lately: What does the RADICAL version of your best life look like? We tend to think of change in incremental terms. It’s limiting—a subtle form of fear. As recent empty nesters, my wife and I have been pondering this question. The answer involves reducing our footprint in any one place and living an endless summer. What about you? Contrary to popular belief, you CAN have it all. But only if you: 1) Get crystal clear on what that means. 2) Embrace the fundamental truth that rich or poor, less is more. A great life is made from simple joys.