Triam
120 posts










Apple CEO Steve Jobs once paid Microsoft CEO Bill Gates $31,000 for software. twenty years later he begged him for $150 million to keep Apple from dying. in 1977 Microsoft was the contractor and Apple was the client. Gates wrote Applesoft BASIC for the Apple II, took the flat fee, and went home. by August 1997 Apple was weeks from insolvency. Jobs had just come back as interim CEO. his first major move wasn't a product - it was a phone call to the one man everyone assumed wanted Apple dead. Gates could have let it die. instead Microsoft put $150 million into Apple non-voting stock and settled the patent dispute between them. when Jobs announced it at MacWorld, Gates appeared on a giant screen above the stage. the audience booed. "we have to let go of the notion that for Apple to win, Microsoft has to lose." then, on the cover of TIME: "Bill, thank you. The world's a better place." Apple's stock jumped 33% that day. the company is now worth roughly $4 trillion. Gates on the deal a decade later: "that's worked out very well." but this isn't really a story about two rivals. a competitor is not an enemy. Gates needed a healthy Apple to argue Microsoft wasn't a monopoly, and he needed Office to have a second platform. both sides won because both had something the other couldn't get anywhere else. the hardest call is the one that costs you your ego. Jobs got booed by his own people for that deal. he made it anyway, because being right in public is worth less than being solvent. $31,000 and $150 million were the same relationship twenty years apart. the only thing that changed was who needed whom. the man Apple hired as a contractor ended up writing the check that saved it ↓







