Troy Petrunoff

My new favorite insult is calling someone’s job a Claude skill.

The Ents showing up to take down Isengard

@businessbarista Claude

I want to start a community dedicated to Claude Code. It’s become the gateway drug to coding and experiencing the power of AI for tons of people. This will be a space for people to share killer use cases, agentic workflows, proven prompts, and connect with other CC obsessives. Comment “Claude” if you want to join.

@maizie_star Was just exploring Kazakhstan the other day

sometimes i glance over at my boyfriend and he’s just looking at google maps scrolling around

I walked out of Marty Supreme and went straight to Uniqlo and bought wide pleated trousers that’s how good it is

Trying to get this @BrevilleUSA espresso machine dialed in will be the death of me

I think the most agreeable thought among 30 somethings in their first few years of multiple children is “how did I not take over the world in my 20s with all of that free time”

This hits hard @SahilBloom

Don’t do this to me Marc

@ecom_joseph @Feastables Congrats man!

Update: I’m getting married this weekend 🎉 I’m the youngest person in my friend group who got engaged. And I’m going to be the first to get married. It’s kind of cool “being the first” to do something. I’m not scared of it. I was the youngest hire at @Feastables And also the youngest to hold a Director level position there. I believe you’ll never face something that you’re not already spiritually prepared for. Excited for this next chapter of life.

@eliweisss You and the rest of the @Yotpo and the team are handling this all in a truly impressive way. It’s rare to see this level of transparency and there’s a lot for everyone to learn here.

My biggest learnings from this week: • There’s more kindness online than I ever expected. The amount of folks that reached out to help our impacted employees is unreal. People really do care. I do as well. Anyone impacted by the layoffs can reach out to me whenever. My door is open and I’ll do everything I can to help them find their next thing. • There’s more understanding than I ever expected. Across our customers, competitors, and random strangers, the bulk of folks understand that we took a large swing, and we didn’t succeed. Yes, we’ll do everything in our power to clean up the mess. But it’s ok (preferred) to take big swings and try to build things. • Our customers are UNREAL. The amount of calls where our customers were checking IN ON US is insane. The level of empathy on both sides shook me more than I thought it would. • Some people SUCK. The agency bros that came out to ensue chaos and fear is absolutely wild. Almost all of them stood to gain from making a few bucks on a migration, or some rev share from a different vendor, but masked it as some deep-level internet vigilantism. Sureal. • Time on x doesn’t max out? I thought 19 hours a day for 3 days in a row would max me out and my x access would expire. Turns out it doesn’t? I’m invincible. @X pls set time limits. Tough week, very tough week. But we keep pushing. Sending all the love in the world to all of you. Namaste.

Every email you send to a subscriber is a reminder for them to cancel. With subscription businesses, you’re not just sending content, you’re managing risk. Too much noise? Canceled. Too many promos? Canceled. Too little value? Canceled. The best subscription brands walk a tightrope: • Stay visible without being annoying • Educate without being preachy • Reinforce value without begging This is where retention lives. In the balance.

@Ferastotle Truthhhhh 💯. Really have to be a whole new level of intentional with each email sent for a subscription biz

this belongs in the crisis management hall of fame

@wesleystryker @ouraring I did whoop years ago and after the initial learnings (alcohol = bad, etc) I kinda stopped taking value from it. Same thing might happen with Oura tbh but I like the interface better than Whoop’s

@troypetrunoff @ouraring Whoop is worth the extra $$. Both give you similar data, but Whoop will help you take action on it.

Anyone use an @ouraring? Debating one to help me dial in sleep (currently a trainwreck) and stress. Already have an Apple Watch which is solid for workouts, but overall health is what I want more data on.

@BryanDickey_ @iamshackelford Feeling this big time. Loved wework back in the day. Was a member for years.

@troypetrunoff @iamshackelford WeWork is the best $150/mo I could spend. People are always shocked to hear I pay out of pocket (no company stipend) when I could work from home. Those people also complain about how lonely, distracted and un-motivated they are working from home 50+ hours a week.

This is something I take VERY VERY serious. Even with a toddler and business that’s very intense right now. The change of environment and energy you get from switching it up is so necessary if you are in a creative rut or feeling uninspired NOW I will say, having your home set up and workflows nothing can change that but when you are fairly simple and don’t need much to get into your groove it’s a blessing.

@BryanDickey_ @iamshackelford I’m interested!

@troypetrunoff @iamshackelford Also hmu I have a sick referral code for wework

City kid