Candle

🔥

it’s myyy birthday guysss 🎂

day 367 of building @trycandleapp,a game to help friends and couples connect more :) went viral on a few new formats we’ve never really tried before and we just crossed 1m+ users! will break down the formats later this week. working on some fun irl marketing events coming soon :) pair with someone td!

day 365 of building @trycandleapp, a game to help friends and couples connect more :) candle is currently down. we’re actively diagnosing the issue and working on a fix now don’t pair with someone rn

day 363 of building @trycandleapp, a game to help friends and couples connect more :) we’re working on some new candle swag! these will all be embroidered illustrations on hats. which design is your favorite? 1–9. we'd also love any feedback :) pair with someone td!

day 362 of building @trycandleapp, a game to help friends and couples connect more :) we have a lot of new fun features coming out soon. one interesting experiment we ran a while ago was updating our game results cards with a new ui, it increased avg shares per user per month by ~10.1%. highly encourage anyone building a social (or even single player) product to think deeply about diff share trigger points throughout the app. you really want people posting content generated from your app on ig/tt or sending it to friends as often as possible pair with someone td!

clash of clans how to counter 3.0 “I’m not ready for a relationship" cycle method just sauce dropped tested a new 1 min story format, creator breaks down exactly how to reply when your crush says “i’m not ready for a relationship” and how to navigate. long 1 min story telling format, hard cta at the end → we inject canvas feature. ~0.5m views, much stronger conversion pair with someone today :) this is day 361 of building @trycandleapp, a game to help friends and couples connect more :)

@alex_ruber chills bro 🥶

@alex_ruber @parthematics trycandle.app

day 360 of building @trycandleapp, a game to help friends and couples connect more :) we started averaging ~30–40 support emails a day, takes us roughly 1-2 hrs per day for @parthematics and me to respond to all of them, so we built an internal tool to handle customer support faster. shoutout @FactoryAI missions for one shotting this Pair with someone td!

@alex_ruber trycandle.app

day 359 of building @trycandleapp, a game to help friends and couples connect more :) back to top 50 in lifestyle! we put a few of our top performing organic formats into ads and just started experimenting more with tt ads. early signs are interesting, will report back on roas soon Pair with someone td

business partners to friends > pure friends to business partners if the goal is building a company w highest probability of success then starting with skill alignment beats starting with emotional alignment, and once/if you survive the hardship, the friendship forged is actually way stronger

day 358 of building @trycandleapp, a game to help friends and couples connect more :) u could really be having a bad 3/10 day and lil uzi makes it a 10/10 one thing we’re working on is improving brand image, think there’s a clear hesitancy to try the app with a partner when you first explain it to people

day 357 of building @trycandleapp, a game to help friends and couples connect more :) one format i highly recommend trying is the “pov having a generational lock in X session and forgetting about your gf/bf/friend/mom” format. it’s been doing pretty well for us super simple hook. audio matters a lot here too. have someone studying or doing something. then show the “you forgot” message that highlights your value prop and u can show the reaction (optionally add an image to reinforce that emotion) pair with someone today

day 356 of building @trycandleapp, a game to help friends and couples connect more :) got two new viral formats that’s been working for us that I’ll break down this week

@alex_ruber trycandle.app

type

day 355 of building @trycandleapp, a game for connecting more with the people you care about my favorite piece of feedback from the last 2 weeks pair with someone today : )

@aravkseth down

new rating page animation on vaya

day 354 of building @trycandleapp a game for connecting more with the people you care about after ~38 failed videos, a couple finally ripped. top comment hit. creator team is already executing on it. I’m increasingly convinced that seeding early comments like “what app is that?” or “its called candle couples” early on massively boosts conversion and helps the snowball start pair with someone today