Mark Taylor
232 posts



Totally true. Labor cost plus software cost in mortgage market is over $200bln per annum vs software alone which is $20bln per annum. There is no VC funded labor + software stack in the industry as engineers don’t want to get licensed as loan officers and underwriters and loan officers and underwriters are mostly trained on a system that has 85% market share built in the 90s that in 2026 permits only one person in the file at a time (those of you old enough to remember Sharepoint knows what that’s like). Therein lies the opportunity for @tinmanAI $betr






It'll allow for far larger share and profits is why. They have created 2 new channels. Mortgage in a box with Credit Karma using data in CK to make pre approved offers which Better closes. No upfront CAC. Volume can make CK the largest originator in the country due to their size. They are adding Sofi or someone like that to this channel now TBA. 30% margin is on 100s of thousands of annual loans. CK gets a small rev per loan (per the last call). Then platform as a service with ChatGPT. This is the up to 60% margin channel. Users, including the largest banks and LOs all over can use the platform immediately, no install and Training. The users get the majority of the revenue, but $BETR gets, from what I can tell, $2k to 3k per loan at 60% margin (per the last call). This new output as a service model brings 1500 to 2000 profit per loan, far higher than a software alone profit of about 400 per loan. So they are 5xing the profits by offering the UW and loan matching on top of the end to end software. Users have 0 cost, and get 5k or 6k per loan to pay their LO and profit. Banks today lose thousands per loan. This will take them into the black. Its $200b labor + software up for grabs. To give an example its like if Palantir not only did software for the Department of War but also supplied fighter pilots, and each pilot flew 10 planes at a time. It puts a multiple on Palantir biz model, for Better. A few million loans per year size here potential. Add in the Coinbase partner for down payment help and the Sky partnership coming to lower the offered rates to anyone by up to 1%, and you have the backbone of the mortgage industry formed by Better. Its just way more profitable this way. So 2030s can see 500k to 700k loans from CK and Sofi? And D2c plus Neo, and 1m+ output as a service loans a year. Take that for data lol. @jakebrowatzke @CedarStResearch



Totally true. Labor cost plus software cost in mortgage market is over $200bln per annum vs software alone which is $20bln per annum. There is no VC funded labor + software stack in the industry as engineers don’t want to get licensed as loan officers and underwriters and loan officers and underwriters are mostly trained on a system that has 85% market share built in the 90s that in 2026 permits only one person in the file at a time (those of you old enough to remember Sharepoint knows what that’s like). Therein lies the opportunity for @tinmanAI $betr














