I'm sure X will be thrilled to hear that we're going to shut our brand. Yes, we made a mistake in launching a Reindustrialize sweater that was made in Portugal, but we truly did look for 3 months for a factory in the US that would make it at 50 MOQ and couldn't find one. Our plan was to launch it and see if there was enough demand for it to justify a larger MOQ. Also, we thought that in the process of doing this, there was a good chance we'd unsurface a factory that could do it. (Which we did. It seems the only factory in the US that can do this has a website that says they're a fabric company.) Our brand was about a love for technologists and wanting to make them look better. All the nastiness of the past week destroyed that for us. Tech bros are clearly not supportive of anyone else but other tech bros in building start-ups. Instead of a positive, constructive, builder-supportive, "Hey, here's a US factory that can make your next run," we were subject to a slew of abuse. I lost my life savings doing this, which should make everyone happy. (Yes, I'm Croatian.) I need to go get a job now. We have piles of inventory: all the next planned drops of clothes we made to honor tech culture that we're now just going to give away. Doing a thread of the clothes now. DM us your size and address if you want something, but please say something kind. We don't want to contribute any more negativity to the world.
