PGK

Our dream team led by @judyontherun @namratachawla_ @VarunKhiatani Supported by our friends at @Flipkart , @Uber & @Horlicks_india Tix on District: link.district.in/DSTRKT/b941zkfs

Some of the most interesting storytelling in the country is happening on phones right now, and it deserves a bigger screen. @indiascrollfest is an event co-created by @TalentedAgency's new IP division (more on this in a few weeks) & our Grid agency @MktgStack

Absolute shit after sales service from @StatiqIndia . I have had my Hyundai Creta electric since August of last year and there is absolutely no resolution to the charging issues.@HyundaiIndia too for just giving away the problem to Statiq and not addressing it. @HyundaiPawan

16:9 is dead. 9:16 deserves a stage. Introducing Indian Scroll Festival - India's first vertical film festival. A celebration of the short-form content that took over our feeds, our culture, and our attention spans. more at indianscrollfestival.com

I paid the "Bellandur Tax" today, it's real, and you can calculate it.

Okay Bangalore Stop doomscrolling alone and come do it with us 👀👀 We're renting out a movie theatre to put short form creators where they belong - on the big screen I'm not saying this is like the Oscars, but you can expect a red carpet, the paparazzi, the Indian version of @ConanOBrien and food that's better than Wolfgang puck

Have you heard of something called consent bro?

Suicide Squad! What a fantastic start wasted 🤯 #INDvPAK #IndianCricket #IndiaVsPakistan

6 years, 5 months, and a day later @iamsexified has found a way to tell his friend that Gin ne uska dil luteya. Dropping @TalentedAgency's latest: Friday Night Banger with Schweppes x Jazzy B x @letsblinkit 😮‍💨 🎥: Nitin Menon with First December Films.

Sports has the power to change perceptions! A few years ago, Afghanistan brought to mind Osama, Taliban, Kandahar or opium. Today, it's the passionate, driven & ultra talented #AfghanistanCricketTeam. Love seeing this shift! The power of sport! @ACBofficials

Super Deluxe fans PSA: Bucks aka Bagavathi Perumal is in a @Wonder_La ad 🤯 @TalentedAgency x First December Films 🤯

@LucknowIPL Rubbish! There is so much more to these players than their losses! Absolutely unnecessary!

Manifesting zero heartbreaks for Miller bhai this season 🤞

An incredible athlete made 🇮🇳 proud. We created a biscuit to celebrate her. It took a village. And the better part of 6 months. Here's the backstory. @BritanniaIndLtd x @TalentedAgency

Allies come from surprising places 🎯 Behind the Bullseye | The Making of Avani's Marie Gold Launching today. @TalentedAgency x This Is It films x @BritanniaIndLtd

Do you know how small the 10m air rifle shooting target is? Grab a special edition of the @BritanniaIndLtd Marie Gold, with all my shots from the finals in Paris to find out 😀 Wishing all the lovely women a Happy Women’s Day!

Avani’s Gold meets Marie Gold

A few months back, the gang at @TalentedAgency had a weirdly counterintuitive ask of our clients at Britannia in response to one of their briefs. We wanted them to actively invest in the worst possible outdoor media plan. For them to select the lowest-priced billboard properties with the worst visibility, particularly the ones blocked by trees. The kind of spots that no other brands or advertisers really cared much for. The ones that hadn’t been used in months, some of them years. Over hundred years, @BritanniaIndLtd is a company that has shown real progress in sustainability - achieving milestones in plastic neutrality, water conservation, energy optimization among others. As an organization that has consistently allowed nature to influence its trajectory and decisions, it seemed fitting to let our advertising reflect this same philosophy when talking about it. ‘Nature Shapes Britannia’ is a series of outdoor hoardings designed to work around the shape of the trees next to them, establishing both metaphorically and visually, how one of India's biggest conglomerates adapts to nature and not the other way around. So, for this campaign to help share Britannia's sustainability initiatives with the world, nature is the creative agency. The trees decide the art direction & typography of the billboards next to them: they decide how to ‘shape’ Britannia. Through high winds that couldn’t hold up these strangely shaped scraps of billboard and the frequent guffaws from hoarding mounters. Through the 73 trees that auditioned for this campaign and all the ensuing disappointment when selected ones ended up getting pruned down to achieve more visibility, we're calling this a true ‘pedh’ partnership.

At @Cannes_Lions last year, @boredmanek heard @cindygallop passionately urge the ad industry to make the feminist man aspirational. In 24 hours, she wrote the script. 3 months later, she sold it to @metroshoes. 5 months later, here it is. @TalentedAgency x Happy Crew Films (Dir: Ria Singh)

And this from earlier today. Made for our friends at @accelindia to celebrate what turned out to be a monumental moment in Indian venture all those years ago. x.com/Accel_India/st…

Full feels from earlier this year. Led by @MALVIKATHIRANI, @teaandcrumpets7