
Eric Wang
282 posts

Eric Wang
@wangprenuer
Building → https://t.co/u8z5Q4RNk6 & a few others. Exited 3+ brands. Advised companies to 8-figure valuations | creator and content distribution | @wang on IG
Katılım Eylül 2022
297 Takip Edilen314 Takipçiler

@JoeBotticelli @ssaaammiirr Fb ads drove the most traffic & no it’s not seasonal but it doubles as a great gifting product so we see a lift in sales in Q4
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@wangprenuer @ssaaammiirr New mechanism? What drove the most traffic to your site? Seasonal product?
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Me and my founders started an ecommerce brand from scratch and scaled it from $0 → $30k/day in 1.5 weeks, making it one of the fastest-growing brands in its niche in 2025. No outside funding, no retail stores, just product positioning, content distribution, paid ads, and nonstop execution. AMA.

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@JoeBotticelli Tbh I don’t do Telehealth but maybe @ssaaammiirr knows
BEROAs is 1.7 but we have averaged a 2.4x ROAS throughout the duration of the brand
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@wangprenuer Any telehealth masterminds you would recommend? Also whats the Breakeven ROAS for the product you scaled?
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Eric Wang retweetledi


🚨 ChatGPT just opened ads to EVERYONE yesterday
no more $50k minimum spend
no more invite only
any business can now run ads at ads.openai.com
this changes everything for agencies
your clients are going to ask about it this week
here's what you actually need to know:
→ CPC bidding starting at $3-5 per click
→ Conversions API + pixel measurement built in
→ ads appear at bottom of ChatGPT responses
→ contextual targeting based on conversation topic
→ overall CTR sitting at 0.68% right now
the agencies that move first win
but here's the problem nobody is talking about:
how do you report on ChatGPT ads performance
alongside your clients' Meta ads?
two platforms
two dashboards
double the manual reporting work
that's exactly why I built SnapReport.ai
→ pulls live Meta ad data automatically
→ AI writes the full performance report
→ delivers to a branded client portal
→ ChatGPT ads reporting coming soon
one place for everything your clients
actually care about
comment "SNAP" and I'll DM you
free early access
(follow - building this live 👇)
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I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

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@briannjho @harrydelmege_ @harrydelmege_ let’s link. We are diversifying our creative output and looking for another agency.
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This is how we scaled a single product hard goods brand from 500k/month to 2mil/month in a single year.
1. We nearly tripled our creative output with external agencies
We went from producing only 60 concepts a month to 160 concepts a month. We did this by onboarding a new creative agency and paid for double the output of our current agency as they were doing good work.
External agencies can be a great way to scale without the brand taking on operational complexity to create those creatives. We also onboarded a full time brand manager a few months prior that we trained to help us manage these external agencies.
2. Testing Two New Prelanders
We started testing a Quiz funnel against our control presell (Listicle page) as we had seen them pop up a lot for many different brands. I recommend the tool HeyFlow as that's the easiest to create these Quizes with. Here is a reference quiz funnel that has killed it for this brand and many others that have done similar. glovbeauty.com/pages/glov-bea….
Another type of presell page we tested was a Comparison page. There are two types of these pages you can create, one specifically made for Google & the other that is more story based for META. Here is a great example of a story-based one for META:
pages.thebarebeautybabes.com/ha-serums/does….
The quiz test gave us a revenue per visitor lift of 50%. That drove our NCROAS up way higher and allowed to scale with the new increase volume of creative we had.
Also the comparison page worked really well for us and drove a lot of FC sales. That drove about 2.5k/d of spend, targeting a completely different audience than our usual UGC Ads.
3. Introduced AppLovin
This was another major unlock for us, and super easy to scale. It is spending almost the same amount of volume for us as META with good NVP (new customer visitor percentage). I just took the best creatives we had in META every week and threw them into the CPP & ROAS campaigns of AppLovin. We spent about 350k for the month.
4. Focused Creatives on Seasonal Color
We saw last year that one of the colors of our product killed it, and the take rate % for that specific color was abnormally high during the summer months. We leaned in with our Ad creative for this year for a majority of our creative and many of our winners have came from those creatives.
5. And more many changes...
- Negotiating new COGs with manfacturer
- Changing 3PL we used for cheaper pick and pack rates, and they were more communicative too
- Moved away from our freelance developer that had no time for us, and onboarded a new development shop that helped us to build all the pages we needed. Allowed us to not have the site break when we launched new tests
Next steps to hit 5mil/month next year
Here's where my head is at with hitting next years growth targets.
1. We'll be onboarding another two new creative agencies to unlock more scale and creative diversity for the brand
2. Creating the ability to do new product drops every single month. Right now our lead time is about 13 weeks for new products to be made. That is too slow. We launch 2 new colors every quarter. We should be doing more colors because they help unlock a lot of incremental growth. I don't think we can do every single month as of now, but that's the goal!
3. Expanding into international markets. We have started moving some inventory into a China 3PL so that we can send it to anywhere in the world. What's crazy is that our unit economics stays the same no matter where we ship, it used to cost $20 to ship to other countries other than the US, now it's the same price as the US and allows us to scale at the same NCROAS. We'll be targeting Top 5 english speaking countries for now, and move towards German speaking, Spanish, etc.
4. Partnership ads with influencers. This is going to be huge, we had great success with organic influencer posting in the past until the organic algo stopped working. I can't wait to unlock this channel for growth!
That's it, it's not all we have done to grow from 500k/m to 2mil/m but there's a lot of golden nuggets everyone should be able to take from!


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Appreciate you having me on big dawg - had a great time
Hope you guys find it valuable
Alex Cooper@alexgoughcooper
Just did a 90 minute therapy session with @harrydelmege_ covering ads, AI, building a creative team and agency life. Some real sauce in this one 🥫
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