Joe Botticelli

@IstvanicMarin Selling hundreds of liters per day of olive oil now?

Had a consulting call with a guy selling Olive oil. Beautiful ads. CPC was solid. Traffic was flowing. Zero sales. He assumed the ads were broken. They weren't. The problem: a single 5-liter bottle at $65 with no context. No anchoring. No comparison. The fix: 1 bottle = $20. 2 bottles = $50. But 5 bottles = $65. Suddenly, the 5-liter looks like a steal instead of a splurge. Zero ad changes. Completely different business.

@mrbrandowner @der_remo MRR

Did an hour sitdown with an Ecom bro in Dubai running supplements doing MRR doing $450K/month rn We did a deep dive on: - brand and positioning - creative engine - how to scale to $1M/month - MRR - Strategies and more.. Like + RT + Comment "MRR" and I'll send it

@copywriter_adam I feel sorry for that hottub

Just moved into this villa with 3 G’s. Printing is inevitable. Gonna be writing 1k words of copy daily from here. Copyrizzler.

@wangprenuer @ssaaammiirr New mechanism? What drove the most traffic to your site? Seasonal product?

@JoeBotticelli Tbh I don’t do Telehealth but maybe @ssaaammiirr knows BEROAs is 1.7 but we have averaged a 2.4x ROAS throughout the duration of the brand

Me and my founders started an ecommerce brand from scratch and scaled it from $0 → $30k/day in 1.5 weeks, making it one of the fastest-growing brands in its niche in 2025. No outside funding, no retail stores, just product positioning, content distribution, paid ads, and nonstop execution. AMA.

@ssaaammiirr Any Telehealth masterminds you would recommend?

scaling up a new telehealth brand on rimo.co the crazy thing is all RX is subscripton, every dollar aqquired here is automatically turned into a rebill BUT IT'S WHITEHAT AND ACTUALLY HELPS PEOPLE hence why telehealth DTC exits are so high the best industry hands down!

@shauneng @retentiongoat You could mimic the effect of fiber by adding maltitol to the formula😁🤣

@retentiongoat You’d have to eat like 5+ gummies in order to get a potent amount of ingredients unfortunately

Someone needs to drop protein fiber gummies.

@maxworld This is as cheap as it will ever be

is it me or are ai video generations getting too expensive?

@x0yabun Shareholder in the Bing

What jobs actually get people houses like these?

@AbudBakri I tried the Your Protocol Pinealon taking 1 capsule in the morning. Didnt feel much but couldn't sleep that night. The following nights sleep was amazing and I felt very refreshed upon waking with mental sharpness. I've only taken 1 capsule but the great sleeps lasted all week

Better brain metabolism = better REM? Likely what’s happening here By modulating multiple metabolic pathways in brain, Pinealon has a palpable effect is on the dream state I always worry if someone says “I never dream” It’s likely not true, but the lack of memorable dreams likely hints at the poor quality of the dreams character

@jforjacob Can help you forecast cash flow needs. Forecast 13 weeks out for the money shot

Can someone tell my the value in doing revenue projections? We’re at mid 8 figure run rate and I’ve never done one and don’t see the point Ok you set a target. So what you gonna do if you’re below target? Same shit you would do anyway - keep pushing What you gonna do if you’re above target? Pull back? No - keep pushing I don’t get it

@umzrs Gardiner Expwy? Spadina

Today I found out my stock turbo shoots flames lol

@ecommmoose @realAndrewPayne LINK

Did a pod with @realAndrewPayne He scaled to $30M A MONTH! Hitting $1M days for an entire month... All while being 1st purchase profitable 🤯 We go deep on: - Winning products - AOV maxxing - #1 on Amazon - Creatives - AI strategy Like + RT + Comment "LINK" and I'll DM it

@argon_delta Gonna try this 🫡

how to find what women in ur category secretly want to feel — in 1 hour (send this to ur creative team if u sell anything to women 35+) women don't post their pain on Reddit. they pin it on Pinterest. > step 1: open Pinterest. search ur category in vague emotional terms: "menopause fatigue mood", "midlife transition", "joint pain over 50" > step 2: scroll the boards women have CURATED. not what brands posted. what women SAVED. > step 3: screenshot 30 pins. note: the captions, the aesthetics, the photo styles, the colors > u now have a visual map of what ur audience aspires to and recognizes herself in > u have the exact image style ur ads should look like most ads for women aged 35-65 are shot like ads. they should be shot like Pinterest boards. that's why competitors with 100x ur budget can't break ur scale. BONUS: Pinterest's "more like this" is an aesthetic Andromeda — let it run for 20 minutes and u'll have a complete moodboard for ur creative team. signed from the temple of scale, argon

@SarahLevinger Whoa 🫡 I lived through that and now so much makes sense after your explanation

Whenever a client asks me how to talk to a specific generation, I run them through this logic: IF - AND - THEN: - IF you’re targeting millennial men… - AND the cultural conversation is post-recession “crisis of masculinity” panic… - AND your biggest competitor owns the earnest sexual fantasy lane (AKA: 2008 Axe)… - THEN you do NOT compete on the same message, you invert the audience and shift to the opposite register of whatever your competitor is doing. This is exactly what Old Spice did in February 2010. In 2006, Old Spice was on P&G’s divestment shortlist. Axe was eating their lunch with the whole spray-and-women-attack-you fantasy, which a lot of brands couldn’t figure out how to beat. Old Spice tried to fight back in 2008 with the Swagger campaign (Brian Urlacher, modernized scents, basically Diet Axe.) It crashed and burned. Hard. Then Old Spice’s creative agency Wieden+Kennedy noticed something the ENTIRE category had been missing for a decade: 60% of men’s body wash was being bought by women. Every other brand in the category was talking to men about men, so Old Spice did the smart thing and just flipped it. “Hello, ladies” wasn’t just a hook, it was the entire strategy. Men were welcome to watch, but they were the observers, not the addressed. When I coded the emotional signature of the Old Spice spot against the Axe spots, they’re almost identical. - Valence: Zone 2 (HI + positive.) - Self: Ideal (one male, one female) - Emotion: Joy + anticipation. - Register: Fantasy. That parenthetical is the whole game, btw. Axe activated the male viewer’s ideal-self gap (you’re not sexy enough — buy this). Old Spice activated the FEMALE viewer’s ideal-self gap about her partner (he could smell like this, buy this for him). The man watching the Old Spice ad isn’t being told he’s deficient, he’s being entertained. Which, in 2010, was the most relieving thing a body wash brand could possibly do for him. What Old Spice changed that led to their success was the texture of the fantasy…AKA: they changed the story: ❤️ Axe sold a literal fantasy. Spray = women appear = sex. 🤪 Old Spice sold an absurdist meta-fantasy. The man is impossibly perfect in ways no body wash could ever deliver… and everyone in the ad knows it. That distinction is key here because in 2010 (post-recession, mid-“mancession,” with crisis-of-masculinity panic peaking) the literal version of this “smell better, get more ladies” thing suddenly read as suspicious. The absurdist version read as confidence. By December 2010, Old Spice was the #1 men’s body wash in America. When you’re trying to dethrone a category leader, don’t match their valence, intensity, self and ignore their register. Match the emotional intensity and then shift the story sideways into a lane your competitor structurally cannot follow. Axe couldn’t go absurdist without nuking a decade of brand equity. Dove Men+Care couldn’t crank the intensity without abandoning its whole “we get you, buddy” positioning. Old Spice found the only door nobody else could walk through…and then simply walked through it. ✅ TLDR; Generational marketing isn’t about the generation. It’s about the cultural moment that generation is sitting in when your ad runs. Read the room first. Then find the door your competitor can’t walk through. What’s your favorite if-and-then for generational marketing? I want to hear them 👋🤖

@maxxmalist Whats a lot of money? D Nash says most clippers are only making $1.50 an hour and live in 3rd World countries where that's good pay

good clippers are making a F*CK ton of money on these campaigns $650k ÷ 70,000 clips = ~$9 per clip here's the play: - find a good campaign (ex. on content rewards, they have shitton of clipping campaigns) - use AI to turn long form videos into many short clips automatically - use captions app for automated edit - create 20+ tiktok accounts - spam clips daily on your accounts - get paid it's the easiest way into the creator economy right now - demand is there, tools are free, now it's your turn

@davidasinclair Chew mastic gum

Would be shocking if bacteria that cause gum disease also contribute to Alzheimer’s. Either way, to reduce overall inflammation, maintain oral heath by: 1. Flossing daily 2. Using an electric toothbrush 3. Seeing a dentist >2x a year 4. Chewing oral probiotics 🦷🧠💪

@zakaria_airak Based on this should you have a unique LP for each angle?