Western Media Group

Part 3 of WMG’s Canadian Podcast Advertising Guide is now available on #Medium. We go over the targeting capabilities & tips for starting in podcast advertising! Read full story here: @westernmediagroup/wmgs-canadian-podcast-advertising-guide-ce127804d92e" target="_blank" rel="nofollow noopener">medium.com/@westernmediag… #Podcast #DigitalMarketing #DigitalAudio #CanadianMarketing #Blog

Part 2 of WMG's Canadian Podcast Advertising Guide is now live! We go over the various types of Podcast ads & best practices for podcast advertising! Read Story Here: @westernmediagroup/wmgs-canadian-podcast-advertising-guide-5f6d64f1d20b" target="_blank" rel="nofollow noopener">medium.com/@westernmediag… #Podcast #DigitalMarketing #DigitalAudio #Audio #Advertising #Canada #Blog #Medium

Want to learn more about how to reach your audience at every touch point? WMG has created a guide to Canadian Podcast Advertising! Read the first part here: @westernmediagroup/wmgs-canadian-podcast-advertising-guide-5269e201ab0" target="_blank" rel="nofollow noopener">medium.com/@westernmediag… #Podcast #PodcastAdvertising #DigitalAudio #Advertising #WMG #YourMediaSolution #Blog #Medium

A new study by Kantar found that marketers believe ‘multimedia’ is the biggest driver of brand profit followed by brand versus performance strategies. They place target audience in third and creative quality fourth | via @MarketingWeekEd marketingweek.com/marketers-unde…

What aspects of your marketing budget will receive more funding in 2020? Creative, "other" and "don't know" are the three areas where participants allocated more "post-covid." Other could be digital audio, connected TV, podcasting.

There have been marked changes in podcast listening lately and digital audio consumption has risen. Here is a 15 minute update from Edison Research's Tom Webster | via @edisonresearch youtu.be/14xzAUXvB-c

Advertising opportunities are available on this Canadian podcast. Call Jenny for details (604) 736-6628 #agtech

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why: hubs.ly/H0vgW5z0

#Podcast fans found another half hour to listen each week during Q2. @InsideRadio @webby2001 buff.ly/3gP274Y

Surprise: Consumers like data-driven experiences 👇 #ad @LiveRamp fal.cn/3a43q

Despite the pandemic and anemic album sales, audio activity is well on its way to meeting or exceeding last year's growth of 15.6% | via @marketingcharts marketingcharts.com/industries/med…

Zenith forecasts that slightly more than half of global ad spend this year will be digital | via @marketingcharts marketingcharts.com/advertising-tr…

Accenture determined that TV advertising increases the effectiveness of digital media by 19%. Digital media advertising is more successful when combined with TV advertising [Download] | via @thinkTVca j.mp/3bcaEhn

Here's the link for @insiderintervws w/ @webby2001 : well worth the full 30 min if I do say so myself (if you like learning about the biz of #podcasting and #audio!) bit.ly/Webster-Inside…

B2B CMOs expect to increase spending on digital channels in 2021 | via @MarketingCharts j.mp/2QGTOxK

In late 2019, Vizio Inc. formed a new business unit to start selling some of the ads that appear while people are streaming movies, TV shows and digital videos on its screens. Now, a new league of TV manufacturers are vying for marketshare | via @WSJ j.mp/3lyj8UF

On Instagram, there are barnyard animals (cows, pigs) that have large followings. Cut to Kellogg's (the cereal company) that has an alternative meat product called Incogmeato. Now there's an influencer campaign | via @Adweek j.mp/31IrRvA

A primer on digital marketing KPIs and a peek at the RACE (Reach, Act, Convert, Engage) model | via @BrennerMichael Marketing Insider Group j.mp/3jruW9n

A lot of great new data on search behaviour in this new study from @backlinko #seo j.mp/3gCe3qQ

How to identify questions & optimize your site for Q&A, FAQ & more | via @sejournal j.mp/3ba9EtY