Ikua

The Masters sponsorship deal with IBM might be one of the best in all of sports. As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory. But the real value comes with the Masters app. As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year. The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience. Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round. This type of innovation is a win-win for everyone. Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports. And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment. That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.

Our boys and fans are ready in Malmö. This is our chance to make the European Men's Handball Championships final. We take on the Danes in just 40 minutes. Of course, it's likely to all end in tears. But we live in hope. Our whole nation is primed to bring down the baconeers.

I am announcing the formation of a new organisation dedicated to eradicating the scourge of githeri. Men and Women Against Githeri Alliance (MWAGA), will work to free the people of Mt. Kenya people from the colonial culinary oppression they have been subjected to for decades.

30 years ago today, Mariah Carey released Daydream.

Last night, at a friend’s house party, I bumped into many old friends, prominent businessmen and women, lawyers, and other professionals some of whom I’ve known for years and others I got to know over the course of the evening. One of the main topics of conversation across the various groups was just how far we’ve regressed as a nation and more so as a city. We found ourselves reminiscing about the old days, from the 80s and 90s to the early 2000s and reflecting on how Nairobi, and Kenya in general, once had a real sense of progress and pride. We spoke about how we had proper restaurants, bars, and clubs and how the city in many ways felt ahead of its time. Looking back now, it genuinely felt as though we were living in the future. But today, it all feels like a distant dream because none of that remains. It’s only now, having lost it all, that we truly appreciate just how special those times were. I met several businessmen and women who have since moved on into other ventures like real estate and other investments simply because they said the business environment has deteriorated so badly over the years that it’s no longer worth the stress or the headache, whilst others downsized totally. What struck me the most was how deeply people still love this country and how painful it is for them to witness the sheer decline. This morning, I woke up still reflecting on those conversations and decided to take a drive through the city centre. The photos I took tell the story all too well, from Kenyatta Avenue to Westlands, there’s garbage everywhere, open manholes, appalling road conditions and drains filled with stagnant water and filth. Yet that little boy TakaTaka1 keeps gaslighting us with his childish theatrics and nonsense on social media, claiming that “Nairobi is working.” It’s absolutely shameful how low we’ve sunk. The city is in complete disarray, a total mess.

i think 100 niggas could beat 1 gorilla everybody just gotta be dedicated to the shit😂😂

Samuel Eto'o is the only player in HISTORY to win the treble with two different clubs in two consecutive seasons 🏆🥹🇨🇲

‘They are better than the Burj Khalifa…’ KICC set to launch ‘dancing fountains’ worth Ksh.100 million