Will Connell

@joshdgavin legend in the making

My 10 year old sister texted me this. Shes bouta be so successful 10 years old taking ownership to find a way to get what she wants I'm not sure why she needs money for a podcast or writing because you could do it for free But I want to reward that intuition to want to work and generate money So I'm going to hire her for some basic task I did this for my other sister too. She used to make good money every single hour to be my customer service. Nothing makes me more proud of my siblings and seeing their desire to work hard

It's crazy how many business owners don't know what the meta ads library is

@HaveAIDoIt 🔥

@willconnell246 Skip the list and grab a $20 ElevenLabs voice clone + Midjourney v6 for visuals. That's what's actually putting food on the table for the creators I coach — one voice asset you own forever and images that stay consistent across campaigns.

Creators what's the best tool for AI content? • Google Gemini • Higgsfield • Runway • Freepik

I personally really like Freepik spaces

Founders what's the best AI tool for copywriting? • ChatGPT • Claude • Jasper • Grok

Most brands are wasting ad spend because they skip this step. Before you launch a sales campaign, run an awareness campaign first. Test creatives, copy, and headlines all separately. Watch your hook rate and hold rate. Find your winners. Then move them to sales. This is how we test without burning cash.

My client went from $30K/month to $130K/month in a few months. They think I have some secret Meta ads formula. I don't. I just realized what worked in 2025 is dead in 2026. Throwing ads straight into a sales campaign? You're burning money before you know what works. Manually building audiences? Meta's algorithm already knows your buyers better than you do. The algorithm changed. And most brands are still running ads like it's last year. Here's what we did differently: → Posted all videos organically to test reach and engagement → Started with awareness campaigns to test creative, copy, and headlines → Moved winners to sales campaigns → Generated 50+ video assets testing new angles → Let Meta do the targeting (their algorithm is better than manual audiences) → Watched hook rate and hold rate religiously (hook rate above 25% = winner) This strategy for our client: - Went from $30K/month to $130K/month - 12X ROAS average - $12.58 cost per purchase on a $158 AOV - Videos organically hitting 2m, 500k, 400k views If you're stuck running ads that don't convert, this will change everything. Want the full breakdown? Follow me Comment "META" I'll send over the exact strategy we used.

@LoganTGott Wizard

My clients post got 90,000+ impressions in 48 hours. My client thinks I cracked some secret LinkedIn code. I didn't. I just realized what worked in 2025 is dead in 2026. Step-by-step breakdowns? Generic recycled info. Personal stories? Overdone unless you're already a massive authority. The algorithm changed. And most people are still posting like it's last year. That's why their reach is dying (or never grew) I just recorded a full video masterclass breaking down: → The exact post I mentioned above → Why it outperforms everything else by 3-5x → How to adapt it for YOUR niche (with examples) → My framework for turning these big posts → booked sales calls → The psychology behind why people engage with this format This post for my client: - Got 90K+ impressions - 4 qualified booked calls - 70 new followers IN their ICP If you're stuck posting content that gets ignored, this will honestly change everything. Want the full training? 1. Follow me 2. Comment "WIZARD" I'll send it over soon!

Real photoshoots are dead. We just replaced a $10K towel photoshoot with AI in 20 minutes. Most DTC brands are still paying photographers thousands, renting studios, and waiting weeks for product shots. They're burning money on every shoot and can't test new angles without paying for another session. I spent the last few months testing AI tools to see what actually works. We found one. FreePik Spaces. Here's what we're doing with it: Same product, 50+ variations Beach scenes, studio shots, lifestyle images Close-ups of texture and detail Model holding it, walking with it, lying on it Families using it, sand falling off it. All you need is one good studio photo of your product. That's your input. AI handles the rest. We did this for Turkish towels. One model photo. One product shot. Then we generated: Model laying on the towel Walking on the beach with it Close-ups of her hand on the fabric Detail shots of the fibers and texture Different family scenes Same towel. Same model. Every angle you need. We didn't need a photographer or studio, and it took less than 20 minutes. If you want to see the actual workflow and learn how to do this: Follow me Comment "PHOTO" below I'll send you the tool, the process, and the exact examples we created.

@ceokasper Very true! That is why we also help manage the jump in orders and make sure production can keep up.

@willconnell246 The $30k to $100k jump is where most DTC brands hit an inflection point on the ops side too. Content + ads can drive the top line, but if your fulfillment and inventory aren't ready for 3x the volume, you end up with backorders and 1-star reviews undoing the growth.

We helped a DTC handrail brand scale from $30k/month to $100k+/month. By building a consistent organic content system and scaling winning videos into Meta ads, we were able to push the brand past six figures per month. One video alone hit over 2M views, with multiple others reaching 500k and 400k. Beyond revenue, the brand now has hundreds of high-performing creatives, stronger brand trust, and organic traffic spilling over into paid and owned channels. This is what happens when content, distribution, and conversion are aligned.

@AlfieJCarter GTM

Consultants charge $15K-50K for a GTM strategy. Claude just created one for me in 8 minutes. I just compressed that into a single prompt that creates the output in 8 minutes. Same quality. $0 cost. Instant results. Reply "GTM" + follow and I'll send it to your DMs

If you’ve been wrongfully banned by Meta (Facebook and Instagram) and ideally live in Minnesota (open to out of state) let me know in the comments below. We are working on a video and would love to interview people on how it’s affected them and their businesses.

A founder asked me how to take his successful retail brand online. He was in many retailers and had the brand and the customers, but zero e-commerce presence. Here's the exact 10-step strategy I gave him: 1. Audit what you actually have first. Before you spend a single dollar. 2. Install your Meta Pixel immediately. Without the pixel, you wont gather any data and will not be able to scale. 3. Optimize your site BEFORE you run ads. Paid traffic to a site that doesn't convert is just burning cash. Fix the foundation first. 4. Add bundles and upsells. Buy 1, buy 2 for 10% off, buy 3 for 20% off. Simple stuff that completely changes your AOV. 5. Create a ton of video assets and test new angles. Video almost always outperforms static. 6. Run an awareness campaign first to test your creatives, primary copy, and headlines. Find your winners there. Then move them into a sales campaign. (This is the game changer) 7. Watch your hook rate and hold rate. Hook rate above 20% = Great hook. Hold rate above 12% = Solid. These two numbers tell you everything. 8. Let Meta do the targeting. Stop manually building audiences. Their algorithm is better at finding buyers than you are. 9. Double down on what's winning. Scale the videos that are converting. Put more budget behind them and keep iterating with new variations. 10. Build email flows in parallel. Post-purchase, review requests, retention. He's starting from zero online sales. Which means the results will be crystal clear. We took a brand from $30K/month to $110K+ with this exact process using video ads. Comment "Video" and RT if you want the full breakdown.

@LoganTGott System

I automated my LinkedIn client acquisition. Now I close qualified calls every month on autopilot. Most B2B founders struggle with LinkedIn because they're missing the system. They post randomly. Their DMs get ignored. Their lead magnets flop. I spent 18+ months perfecting a framework that solves this: → Targeting filters that identify decision-makers with budget → A system to extract exact pain points your ICP faces → Content creation using their language → Lead magnet strategy to identify leads → DM sequences with follow-ups that actually close deals → Lead list building that generates 100+ qualified connections weekly This is the exact system I use to book calls without cold calling, paid ads, or spammy outreach. One client used this to generate 100+ leads in 30 days. I've packaged the entire framework into a complete training. 1- Follow me 2- Comment "SYSTEM" and I'll send it over. (Must be following for me to DM you)

@joshdgavin Nah

Lowticket -> fast track webby -> closer = 🤑

@ugcbynishita Definitely! Send me a DM

@willconnell246 I’d love to create UGC for your brand that you can use for social media or ads. If you’re open, I’d be happy to share my portfolio or content ideas.

Looking for #ugc creators for a gifted brand deal. We have a brand seeking creator collabs. It is a Luxury Turkish beach towel brand. Like, repost & comment your portfolio to be considered for the role!

@UGCbyDia Send me a dm for more info!

@willconnell246 Hi, I’m interested. (I’m currently located in Turkey, if that helps.)

@zakbrahmbhatt Yes sir! Have to be upfront

Let's normalize opportunities being upfront about it being gifted or what not. I chatted with Will in the DMs about this and found out it was gifted, which I do not do for 95% of brands and I just saw this again and APPRECIATE the transparency around it being gifted