Will Hanschell ✏️

@LinkedIn @LinkedInHelp I've been locked out of my account for several weeks now - you seem to have no support available publicly except Twitter and my DM from last week hasn't been acknowledged yet. Could someone get back to me?

Brand is spending 2.2M on ad spend per month. How much creative does it take at that scale? 170 new creatives a week. That's 680 new creatives a month. Creative is key for scale.

@TaylorHoliday We made a sheet to try to estimate this didn't we @ImChaseMohseni #gid=1885884631" target="_blank" rel="nofollow noopener">docs.google.com/spreadsheets/d…

How do you project how many ads you need to make a month?

Starting today, my home is now on Airbnb (yes, this is my actual home and I’ll be there when guests are here) airbnb.com/beyondtheairbed

New episode alert 🚨 ft. Jesse Pujji @jspujji He goes off! We talk about: - his experiences as a young entrepreneur - what he's learned through coaching - how prioritization is the key to impact - how to find your zone of genius. This is epic! 👇 shorturl.at/cLO58

Ad breakdown #12 Been a while, but thought BFCM was the perfect time. Let's break this down 🚀 Peep the ad with sound on Foreplay👇 app.foreplay.co/share/ads/4hri…

1. Where should I turn if I want to learn about paid media?!? A friend who has been out of the game a bit just asked me this. I put together a list of resources for him that I thought was very handy so I wanted to share.

I asked my team to give me a "formula" to answer the question. "How much creative should you test?" across the board (inclusive of any brand/ad account) Answering was harder than most thought. How would you answer?

DALL-E can bring fantasy novels to life 💭 Each paragraph can be used to generate a unique set of vivid imagery on the fly #dalle

@jackclarkSF We've been trying to art direct #dalle2 to see if we can generate photography for brands that "looks right for the brand"... it's promising twitter.com/willhanschell/…

The Stock Photo industry is probably not ready for generative AI. Generative AI seems better for 80% of use-cases. In other words, NYT still gonna do illustrators, but a random website will probably find economics of gen models more attractive than a Shutterstock subscription.

@riz_dtc @trypencil Thanks so much for giving it a go @riz_dtc 💪 Let us know how the tests look

@crmohseni Depends whether the Mandalorian is going to appear half way through

Anyone else as pumped as I am?!?

Obviously we have social media algorithms that we leverage to show our product to likely buyers.. What I’m taking about specifically are things like @copy_ai and @trypencil Ai that are innovating on the creative side of marketing Human input -> Ai Output 👇

@TaylorLagace @crmohseni cost caps!

Our strategy scaled Animalhouse Fitness from 0 to $14,525,749 with Facebook Ads in 18 months. This put them in the top 1% FASTEST growing stores on Shopify. Here’s how to run ads without ever losing money — with ANY creative:

@mrsharma @crmohseni @trypencil Daily #dalle special request for @mrsharma keepyourcadence.com given this product is all about sticking with your routine wherever you are, we tried some AI shoots "on location"

@crmohseni @trypencil @willhanschell How about for keepyourcadence.com ?

Daily #dalle from the team at @trypencil showing AI-generated #ecommerce photography examples for some of the brands we love @snifnyc

@JasonJh1319 Your tweet was the first data point I've seen on this for TikTok. Think because there are so few adtech vendors on TikTok (because TikTok's paid infrastructure is still so early stage itself) there isn't much aggregated info

@willhanschell Cool, thanks for sharing. Do you have anything on TikTok?

What are your TikTok creative "hit rates" (ads that produce low CACs that allow you to scale spend)? I'll go first: - 27 creatives in our first 5 weeks. - 19% hit rate. - Scaled to $10K per day to maximize customer acquisition at breakeven.

The man @FelixRossknecht!