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What can SEOs learn from Paid Search? William Álvarez (@williamalvarez) says that the dynamic aspect of Paid Search makes it easier to test and make page changes, validate ideas and assumptions, get approval for them, and get them live on the website. maj.to/seoin2023_will…

@rustybrick Got it. Thanks!

@williamalvarez Search my site for “google explore”

@rustybrick Are these prefilled "flash cards" new? First time seeing them at the bottom of the page in mobile. It shows all related questions in separate boxes with their respective suggested answers in rich format.

William Alvarez (@williamalvarez) wants you to invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses should utilise an omnichannel approach instead of funnelling their budget into isolated paid campaigns! youtube.com/watch?v=VDZevE…

Joining Dre de Vera (@paulandre) for the next 30 minutes is @andreapater, @_brendamalonem, @afilipagaspar, @Kevin_Indig, @greatMuffi, @nikrangerseo, @sjachille & @williamalvarez! Come and say hello and chat SEO with us: youtu.be/VDZevEpkuaQ

@SanaKnightly @seosmarty @one800kayla Find me here now: @williamalvarez" target="_blank" rel="nofollow noopener">mas.to/@williamalvarez Twitter no more!

RT @seosmarty: Please join us in 15 minutes -> Relationship Building in Sales with @one800kayla viralcontentbee.com/index.php/rela… via #vcbuzz

@MrRobzilla It’s my personal preference. As a result, I won’t be coming back. As a paying customer I have expectations.

@williamalvarez Is this sponsored by coke? Obnoxious reason to leave a low review.

Easy ways to lose a customer (me)…

@DataBoyd In all fairness, I’m going to update my review and explain better why the only acceptable flavored soda that goes with their tasty brisket burger is Coca-Cola. What they gave me as a replacement ruined my whole meal. It is terrible.

@williamalvarez One of the most unhelpful reviews I’ve ever seen.

People (including me) usually ask for a “negative review” option for rating businesses. I think it should be added, it expreses a bigger and deeper sentiment that one star can’t reflect.

Google now rolling out expanded menu to edit your Google Business Profile in web search seroundtable.com/google-busines… hat tip @Anuj_Thaker03

@logan_d_ray Haha, but seriously. Here’s the presentation from today by Google Marketing Platform youtube.com/watch?v=8XuxUZ…

"Serve only the content that's necessary." Can sustainability on web pages be a ranking factor soon?

Such a honor judging for @Adweek’s 2022 Media Plan of the Year, in times where the crossroads for creativity, eCommerce, gaming, technology and media are finally heading in the same direction. Congrats to all the winning agency teams! 🎊 adweek.com/brand-marketin…

@Marie_Haynes I don't personally, but I know some large publications do, for example: TechCrunh is all built on WP, and posts are written on it.

Do any of you write your blog posts directly in WordPress?

Google is too much. First I searched for [dog food] just to see the SERP. Next, I search is for [breath mints], again to see the SERP, and it now shows me breath mints for dogs results. I tricked you, Google! 😂😂😂

@garrettsussman @darth_na Right. Templates have ruined many things of our industry.

@williamalvarez @darth_na Good call. Still depends on the industry. Some groups of affiliate marketers have truly ruined some niches. Even the hyper specific long-tail. 😂

Is there a more vague, subjective, and frustrating modifier than ‘best’?

@darth_na @garrettsussman Maybe refine searches with qualities of the things that you want to learn about? Ex.: “high-performance Bluetooth speakers”, “hiking shoes that are long-lasting”, etc. That does the trick for me, as it pulls very specialized publications.

@darth_na @garrettsussman Sometimes I say “the best of the best”; but that’s not something I type in on the search box. I learned that invoking the term “best” brings up headlines that are optimized for Search but they don’t actually feature what’s really the best. 😬

@garrettsussman @darth_na 😂 I just needed a good laugh today.

@williamalvarez @darth_na hahaha well played.