Yanal Khalil retweetledi
Jack made $9,487 in 27 days clipping for brands on Content Rewards.
Meanwhile someone’s still waiting on a brand to reply.
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Yanal Khalil
95 posts
Yanal Khalil
@yanalgrowth
destroyed your attention span + building @contentrewards | second acc: @alexxgrowth
🇸🇦 Katılım Temmuz 2020
24 Takip Edilen526 Takipçiler
something REALLY changed in me this week.
i feel more alive, more energized and more inspired than ever before.
8 months of stagnation can be solved in 30 days of intense focus.
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@jessegrowth I'm a travel app owner I want to message but your DMs are off
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@oneclip_media @ScarfaceTrades_ i would aruge its the middlemans fault
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5m views generated.
$0 paid.
That’s the ROI @ScarfaceTrades_ got by scamming 5 top-tier clippers on a "trial."
He ghosted over a measly $5k tab.
Imagine having 2 supercars and still scamming like a broke boy.
Cheap clients are the most expensive mistake you'll make.
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If you don’t respect our trans peers, unfollow me and stop interacting with my community.
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"we need to go viral!"
"why?"
"because... everyone's doing it?"
"what happens if you get 10M views and zero revenue?"
"..."
this conversation happens every day.
brands are chasing views like it's the only metric that matters.
your CMO literally cannot tell the difference between 10M useless views and 1M views that actually convert.
same dopamine hit. same screenshot for the board meeting. same zero revenue.
client last week: "our influencer got us 5M views!"
me: "how much revenue?"
them: "we... don't know?"
me: "so you spent $15k and have no idea if it worked?"
when they realized views ≠ money, everything changed.
they stopped hiring expensive influencers. stopped celebrating vanity metrics. stopped paying upfront for bs.
we deployed 2,000 faceless creators instead.
7.7M views last week = $61k-92k revenue tracked
cost: $15.4k
their profit: $45k-76k
here's the test:
if someone asks "How much revenue per thousand views?"
and you can't give a REAL FUCKING NUMBER...
you're lying to yourself.
real success: more money in the bank than you spent.
fake success: "we went viral!"
the only thing that matters is revenue per view and cost per acquisition.
if you're doing $50k+/mo and want performance marketing that actually tracks to revenue
DM me
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Instagram's "Boost Post" button is a $50 intelligence test that identifies users who don't know how advertising works...
Every time someone clicks it, Zuckerberg's system categorizes them as low sophistication and extracts maximum revenue for minimum results.
Here's the technical breakdown:
Boost has ZERO pixel integration. Can't track conversions. It optimizes for "engagement" which means likes from 13-year-olds in the Philippines. No audience exclusions. No A/B testing. No retargeting capability. No frequency controls.
You're paying $50 to get vanity metrics. 1,000 likes. 0 sales.
It's designed as a tax on ignorance...
Sophisticated advertisers use Ads Manager where they install conversion pixels, build custom audiences, run retargeting sequences, A/B test creative. It's complex because it actually works.
But here's what I do instead...
I've been running organic-only campaigns for 3 years. $100k/month. Never clicked "Boost" once.
My "ad spend" is paying clippers to create content. 500 pieces of UGC going viral simultaneously. That's my advertising budget and it returns 100x what any paid ad could.
Stop subsidizing Meta's bottom line with the "I don't know what I'm doing" button...
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@jessegrowth Hating on another guy for 0 reason at all is pretty gay as well.
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@leezer321 what does it scrape exactly for the audience demos?
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@jessegrowth If you're interested in the tool I developed, DM me and I'll set up a trial account for you
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@yungstickz2 @HuinGuillaume both accounts have different managers
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@HuinGuillaume alex is the right guy for this bro
Alex@alexxgrowth
chipotle just ran their first ever UGC national TV campaign "YourPotle", a 15-second spot compiled entirely from TikTok mukbang creators showing their custom orders here's the breakdown and why McDonald's should be doing this for McRib (but 10x better): what Chipotle did: identified 100's of mukbang creators already posting Chipotle content organically creators like .@janemukbangs (6.9M followers) filming themselves eating massive burritos "triple-wrapped burrito with 3 scoops of rice mixed with guac using a milk frother" Chipotle paid them for content rights (estimated $2-5k per creator) took the best-performing clips from social compiled them into a 15-second TV spot with Doechii's "Denial is a River" production timeline: 3-4 weeks (vs 6+ months for traditional TV ads) the cost difference: traditional TV commercial production: $500k-2M+ Chipotle's approach: under $50k for creator payments + editing McDonald's 2023 ad spend: $389M globally Chipotle 2023 ad spend: $264M but Chipotle's approach cost fraction of one traditional commercial it worked because: the content already proved itself on social first .@janemukbangs' video had 156k views before being featured in the TV spot they weren't even guessing if people would resonate with it they already had data proving it performed plus the creators were promoting it organically to their audiences double distribution for fraction of the cost but here's where Chipotle left money on the table: they only used 9 creators for one TV spot they could've scaled this to billions of views on social the McDonald's opportunity with McRib (our model): phase 1: recruit the influencers hire 50-100 food mukbang creators before McRib launch give them early access pay $3-5k each for raw content + usage rights they film themselves eating McRib (genuine reactions, multiple angles) they send you all the raw footage phase 2: activate the clippers now you have 100+ hours of raw McRib mukbang footage deploy 1,000+ clippers to create content using that footage clippers make: → split-screen videos (McRib mukbang top, subway surfers bottom) → reaction compilations "ranking every McRib order" videos → before/after edits "trying McRib for first time" compilations their payment: $0.20-0.50 per 1k views with $1k cap per video the math: 50 influencers × $5k = $250k for raw content 10,000 clippers posting daily average 50k views per video (i'm being conservative here lol) 10,000 videos/day × 50k views = 500M daily views over 30 days = 15 billion views at $0.20 CPM with caps = $300k-$600k total creator payments total campaign cost: $700k-$800k result: 15 billion organic views + all the raw footage for TV/ads vs traditional approach: $2M for one TV commercial runs on TV only zero organic social reach this works better than Chipotle's model because Chipotle paid creators and used their content once you're paying creators for raw footage then deploying 1,000 clippers to remix it infinitely one piece of raw mukbang footage → 100 different viral clips these clippers are incentivized to make content go viral (they only get paid for views) the content formats clippers would create: → split-screen: McRib mukbang on top, engaging content on bottom (subway surfers, ASMR, satisfying videos) → compilation: "every way people eat McRib" (10 different creators spliced together) → ranking: "rating McRib orders from worst to best" → reaction mashups: side-by-side reactions of 4 creators trying it → educational: "the history of McRib" with mukbang footage as B-roll → controversy: "is McRib actually good?" (gets engagement from both sides) brands don't do this because they're scared of losing creative control and they don't know how to structure clipper payments + they'e worried about brand safety + don't have systems to verify traffic sources before paying this is what i do: i run this exact model for brands at scale 100k+ creators (influencers + clippers) in our network i handle: influencer recruitment and raw content acquisition clipper deployment and content strategy payment verification (traffic sources, demographics, fraud detection) payment structure ($0.20-2 RPM depending on content type, with caps) geographic targeting (40%+ tier 1 audiences required) traffic source verification (80-95% from FYP = legit, 90%+ "Other" = denied) recent campaign: $65k monthly spend = 300M+ views ($0.21 CPM) McDonald's specific opportunity: McRib already has cult following and organic demand the scarcity marketing is working but you're leaving billions of impressions on the table imagine "McRib is back" flooding TikTok from 1,000 accounts simultaneously every angle, every format, every niche all pointing back to McDonald's for under $600k vs spending $2M on one TV commercial that runs for 2 weeks i can run this for you: i manage 100k+ creators (influencers + clippers) ready to be deployed i've generated 300M+ views monthly at $0.21 CPM for other brands i handle everything: → influencer recruitment and raw content acquisition → clipper deployment across 10,000+ accounts → traffic verification before every payment → geographic targeting enforcement → fraud detection (botted traffic gets denied) Guillaume, if you want to test this model for McRib's next launch hit me up i'll run a pilot campaign and show you the results before scaling
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@jessegrowth I believe you need this feature, which allows you to view the audience distribution of creators
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