OAAA

Big ideas. Big voices. New speakers just dropped for the 2026 OOH Media Conference🔥 We’re bringing even more perspective to the OOH industry’s biggest stage: • Kyle Martino, Former MLS player & Co-owner, Atlético Dallas • Whitney Krause, President, Market & Audience Service Lines, @Ipsos North America • Sai Lo, Senior Paid Media Manager, @CelsiusOfficial • Dan Wong-Chi-Man, Global Service Line Leader, Audience Measurement, @Ipsos 📅Join us in Dallas from May 11–13, 2026 🔗Register now: oaaa.swoogo.com/ooh2026

Apple, Verizon, Coca-Cola Lead OOH’s Top Advertisers as Brands Continue to Increase Investment tastyad.com/apple-verizon-… @YourOAAA

84 years of defining the best in out of home. Now it’s your turn🏆 The 2026 OBIE Awards call for entries is now open. If your work made an impact in the real world, it belongs here. Deadline: June 12, 2026 Enter now: bit.ly/4cOso2L

⏳ The countdown to the 2026 OOH Media Conference is on! We’ve added new speakers to the conference lineup, bringing together top executives across media, technology, and marketing at a time when brands are rethinking how they reach and engage audiences today. • @adriennelahens, Co-Founder & CEO, Infinite Studios • Beverly Jackson, VP, Brand & Product Marketing, @zillow • @ericiverson, Partner & CTO, @unitedtalent • Jennifer Chick, Chief Marketing & Brand Officer, @NatGeo • Ranjit Raju, Head of AI Strategy, Media & Entertainment, @Google • @tkawaja, CEO & Founder, @LUMA_partners The 2026 agenda is built around the forces reshaping the industry, from AI and shifting media economics to creativity, culture, and the evolving role of OOH within the modern media mix. 📍 May 11–13 | Dallas 🔗 Don't miss out! Register now: ooh2026.com

@Apple leads the pack, closely followed by @forthepeople, as OOH ad spend hits a record $9.46B in 2025 —  as brands investment in OOH continues to grow. OAAA’s 2025 MegaBrands and Facts & Figures reports are now live, highlighting where the industry is headed and how OOH continues to outperform across major channels. Here’s what the data shows: ⭐ OOH grew +3.6%, outpacing magazine, newspaper, radio, and TV ⭐ Digital OOH now makes up 36.3% of total spend — up 10.5% ⭐ 70% of Top 100 advertisers increased their OOH investment vs. 2024 View the reports and explore the full insights: bit.ly/4w2oMms

OAAA’s CMO Olivia Oshry joined Daniel Murray on @mktgmillennials to break down why out of home is the most underrated channel in marketing. From the shift to brand-first strategy, to why OOH is “the human medium” in an AI world, to why attention beats impressions—this one hits on where media is headed. 🎧 Listen: apple.co/3R4O2bq

OAAA 2026 OOH Media Conference Unveils New Speakers from Google, UTA, and Zillow tastyad.com/oaaa-2026-ooh-… @YourOAAA

The 2026 OOH Media Conference agenda is live and the momentum is real 🚀 New speakers announced from @Google, @unitedtalent, @zillow, @LUMA_partners + more, bringing together leaders across media, tech, and marketing at a pivotal moment. We’re tackling: • AI + the future of media • Creativity as advantage • OOH’s role in the modern mix • Building impact that lasts Plus: breakouts, the Independents Summit, and the inaugural OAAA Honors Circle—bringing The Human Medium to life. 📍 May 11–13 | Dallas Register: ooh2026.com

In a new @Digiday article, Gabby Stoller, CRO at Big Happy, and Anna Bager, CEO and President of the @YourOAAA, highlight how the World Cup is driving a surge in demand for out of home, specifically digital out of home.

Earth Day takes over OOH nationwide tastyad.com/earth-day-take… @YourOAAA #EarthDay26

What to Expect at the 2026 OOH Media Conference tastyad.com/what-to-expect… @YourOAAA

#Possible2026 @YourOAAA April 28 @PossibleEvent dailydooh.com/archives/175232

Happy Earth Day 🌎 For the 8th year in a row, OAAA is proud to partner with @EarthDay to bring the message of Earth Day to millions across America. From billboards and transit to digital displays nationwide, OOH is helping amplify this year’s theme — Our Power, Our Planet™. 🔗 Read more: bit.ly/48deGoC Campaign assets available for OAAA members to download here: bit.ly/3OD7JGE

Ahead of the 2026 OOH Media Conference, OAAA CMO Olivia Oshry connects with @TastyAd on what’s shaping OOH–and what to expect at this year’s conference. From culture-driving campaigns to full-funnel impact, OOH isn’t just evolving, it’s essential. Read more: bit.ly/4dZ598g

The road to the FIFA World Cup 2026 is already shaping media investment—and out of home is right at the center of it. Sam Bradley at @Digiday highlights the growing demand for digital out of home as brands prepare for one of the biggest global sporting events, speaking with OAAA’s @annabager about how marketers are increasingly turning to DOOH to capture attention in real world environments. Read the full piece in Digiday: bit.ly/4dSHaHM

OOH shows up where it matters most 👀✨ From major cultural moments and headline-making launches to the everyday connections that build brands over time, out-of-home meets people in the real world—and makes an impact. From the road to Coachella to @EmmaGrede’s book launch (come see her in Dallas at the 2026 OOH Media Conference), to bold takeovers transforming city centers and unexpected moments, here are some brand experiences we’ve seen recently that capture the range and power of our medium. What creative has stood out to you lately? Comment below

“OOH has always had something incredibly powerful, the ability to reach real people in real environments with meaningful attention.” This month, OAAA sat down with David Weinfeld, Co-Founder & CEO of @screenverse, to talk all things OOH–from evolving capabilities to major industry shifts. Tune in for insights on the scalability of OOH and what’s next for the space. Read more here: bit.ly/3ORpBO2

📖 OAAA’s 2026 Spring Legal Report is live. A go-to resource for the latest legal + regulatory updates shaping OOH. This edition covers a key Texas appellate ruling on billboard lease easement rights and purchase options. Learn more: bit.ly/4euqRB7

🌍 Proud to partner with @EarthDay for the 8th year on an OOH PSA campaign, designed by @Extracreditproj. “Our Power, Our Planet” will once again drive awareness around renewable energy and the path to tripling clean electricity by 2030. 📢 Assets now available for OAAA members: bit.ly/3OD7JGE

84 years of turning public space into culture. 🏆✨ The OBIE Awards are coming to NYC this fall —where creativity, culture, and advertising converge. If your work redefined what out of home can do, we want to see it. 📅 Enter your work by June 12 🔗 bit.ly/4cOso2L