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Here’s how I would re-design @binghott 's landing page for better conversions.
1/ Social Proof
To start, I swapped the 'Facebook Advertising Audit' tab for the review bar.
Made it much bolder, and put it front and centre.
The Facebook tab felt unnecessary.
We want to talk less about the product, and more about the results.
2/ Heading
The original heading leaves you with an unanswered question.
And doesn't state any benefits.
I transformed it to be punchier with powerful, transformative language.
I also had to include Barry's 14-day guarantee front and centre.
This practically removes any risk involved for the buyer.
Now the heading oozes confidence and states a very clear outcome.
3/ Subheading
Again, the original subheading is all features.
No benefits.
The new subheading?
It shows you can get the "same crazy results" as a billion-dollar ad specialist..
And all "without having to pay crazy high agency fees".
Who wouldn't want that?
We're tapping into another pain point here.
Why would they pay for this audit template instead of an agency?
Because this way they can avoid the crazy fees.
And get the same, if not better results.
4/ Video banner
A small adjustment.
This as a subtle but great tactic that coaches people into watching the video.
It basically says to the customer that after this video..
You'll have everything you need to know in order to click buy now.
5/ CTA
This is the biggest conversion-optimised change.
Not having a CTA above the fold is criminal.
No offence Barry!
I put it there front and centre using a complementary colour to make it pop.
With clear and urgent messaging.
The small text below the button says..
"no sales call - instant access".
This will help remove any friction from clicking the CTA.
Conclusion
All of these changes are subject to opinion of course, as they have not been tested.
However, through my knowledge and expertise.
I'm convinced that these changes would drive a considerable increase in conversions for Barry.
(In an ideal world A/B testing with alternative headings)
Make sure to bookmark this for ideas.
Who should I do next?

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