Zack Rosenberg

@tkawaja @vinny_rinaldi3 @LaurenFWetzel Exactly. If anything, that demographic data is more likely to steer you away from the audience where your messaging is most impactful.

@vinny_rinaldi3 @LaurenFWetzel In fact, one could make the credible argument that, with LLM chat interactions providing strong intent signals, we could well be moving away from audience-centric targeting. If you tell me you’re in market for an electric pick-up truck, why do I have to know who you are?

1/ One slide from Omnicom’s investor day stuck with me. Acxiom’s “Real ID” positioned as a verified, unified view of the consumer. The attributes highlighted? Email Household income Website visits IP address

@vinny_rinaldi3 @LaurenFWetzel This is the best thread on X! Yes, video content is the earliest signal of intent, and yes, it is actionable across platforms.

@LaurenFWetzel I also think the obsession with IDs as an industry is beyond flawed and needs to stop, when every single algorithmic decision has become content based on almost all video based decision platforms (Meta,TT, and Shorts). Content is king and no ID will make up for it

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@AdtechGod I'm not much of a day drinker

What’s the best answer to the question : “do you golf”. Technically, yes I golf. But am I any good? No. I’m absolutely shit.

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@mjbarash My money is on Truth Social

Meta will acquire TikTok 👀

Transforming Advertising with AI at CES 2025 linkedin.com/pulse/transfor…

@HuinGuillaume Who is the best person/agency to talk about a partnership with a startup in the video space?

If you have a question about McDonald's marketing in the US, share it here, I'll do my best to answer if I can. Can be about anything : how we work, role of agencies, how we operate on social, how we create campaigns, how we choose happy meal collabs, difference between US and other markets (particularly France), etc... Bonus : I am at the McDonald's office right now, so if you want a photo of a specific spot (like the giant cut out of GOJO next to my desk), I might be able to make that happen. In the meantime, Happy New Year everyone!

@tkawaja Be sure to include @qortex_hq

AI and Ad Tech were made for each other. Look for game-changing step function improvements in both efficacy and efficiency as the latest tools are applied to the largest data sets in the world: programmatic advertising. Giddy up!

@humanpropensity Qortex

Most exciting adtech companies I've never heard of: go!

@mjbarash Hope you have 162 of those

For every Mets win this season I’ll be donating a selfie with Mr. Met over the years

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