Zorin

Ready to face that nerve-wracking moment before stepping in front of an audience...

What a wonderful @MeasurecampCRO , nice city, wonderful venue, awesome team of organizers and volunteers and an invaluable knowledge ingestion. Kudos to the team, and thanks to speakers and sponsors. #measurecamp

How many of you will be attending #MeasureCamp for the first time ever? We've got your back! 🫷🏽 Check out the MeasureCamp guide we've prepared with tips&tricks for an amazing data-day: split.measurecamp.org/2024/05/03/mea…

The moment you've been waiting for is almost here – our final ticket release is taking place tomorrow 9am🔥 Grab your ticket and join us on May 18th to discuss the latest analytics trends! split.measurecamp.org/registration/

Next Monday, we're releasing the second batch of tickets! Get ready; they flew last time! 🎫 #measurecamp

@larsmaat I do:) DOCA is nice!!

After SUPER WEEK, Friends of Search is the 2nd conference I've been to where 'Soteria' is talked about. @zorinatesc would have loves this talk! #fos24

The first ticket release will happen in one hour! Get your tickets here: eventbrite.com/e/measurecamp-…

Hey analytics enthusiasts, Measure Camp Croatia is finally happening on May 18th in Split🎉 Ticket release starts on March 21st, so stay tuned to grab yours! #MeasureCamp #DigitalAnalytics #Split

Anyone noticed a decline in reported Google Ads audience hits starting from 31.1.? #GoogleAds (Google ads tag)

@SimoAhava I can emphasize:) Recently bought @PositiveGrid and it works extremely well in that case (no more need to rewire the setup each time (peavy tubed 40 and marshall 100):)

@zorinatesc But mostly I play either with a headphone amp (Fender Micro Mustang) or the amazing Yamaha THR10II. Can’t make noise in a family house… :)

Welcome to the family 😍

@RickDronkers Something we discussed earlier?:) As with an enrichment layer within GCP this could be very powerful (+firestore +personalization?) - happy days ...

I'm thinking of hosting a webinar about this somewhere in September. Be sure to follow me if you're interested so you'll catch the announcement and can sign up for it once we do.

🆕 Google seems to be making a strategic shift with Google Analytics 4. For the first time ever, Google is proactively making it easy for you to create AND sync audiences OUTSIDE of the Google ecosystem. Two powerful methods have been released to do so over the last 2 months. 👇

@PPCKirk @Ben__Kruger Correct. It completely follows the GA4 value exported to GAds based on the DDA model (example) - so instead of 1 GAds receives 0.8 and distributes that value to clicks. The additional issues on the GA4 side were the full support features for YT and overall View through support.

@Ben__Kruger I don’t think it’s ignoring email, it’s actually recognizing it had a role by not passing 100% of whole transaction credit to GAds (which is ideal IMO). It’s ingnoring non-ads sources when it only treats ad clicks as 100% of the value. 🤔 (again IF I’m reading this correctly)

Question for #ppcchat based on GML: I'm trying to process the GA4 Attribution differences as they relate to Google Ads reporting/bidding. It *seems* like these changes actually make it more valuable now to use GA4 conversions in Ads since they will include additional (non Ads) sources in the calculation. See the attached example from Google documentation. Google Ads conversion tracking only splits the attribution % between Ads clicks, correct? But it would seem more accurate to have the full user journey calculated (as is now apparent through GA4) for the bidding model to have more accurate information. That way, for value-based bidding models, a more accurate % of the actual value is being attributed to the various ad clicks... not just 100% of the transaction value being shared by the ad clicks as is the current Ads tag attribution model. 🤔 Correct/incorrect? What am I missing with these GA4 changes?

@ropetko @konverzija bounce rate - epic:)

Postoji li netko bolji od mene tko zna pričati o podacima na sceni? Postoji, to je @zorinatesc nakon kojeg ja moram doći na scenu. Baš mi je @konverzija to dobro smjestila, ali šta ću sad 😀 Ne mogu uteć, mogu samo pokušati biti bolji (iako se nas dvojica nikad ne nadmećemo) 💪🏻❤️

@ropetko @ivaanvuckovic I R in Dublin.

@ivaanvuckovic Ma naravno, samo neka guzica vidi malo puta, zašto ne? Plus, bit će tu zanimljivijih stvari, a nadam se da je i @zorinatesc na lokaciji. Uživajte!

GA4 new launches

@ivaanvuckovic I tebi ..

Dobro jutro twitter lajna

@zambros_it Send it!:)

💥 How to opt out ALL UA Properties 💥 I created a Google Spreadsheet with Apps Script to opt out ALL UA properties. Disable automatically set up a basic Google Analytics 4 property Do you want a free copy? Please let me know in to the comments below 😊

@AndreKolell @fedorovicius @supervveek Perhaps next year:)

@fedorovicius @supervveek Does this also exist for SGTM with Firebase or so? :)

Just learned about this at @supervveek. Unofficial solution to replicate product list and promotion attribution in GA4. github.com/google/ga4-eco… This container template stores product list click and promo click data in a cookie and then uses that in GA4

@smonnier So far I had to parse URL to pass on campaign params ... annoying ...

There does not seem to have support for utm_source after hash sign (#) instead of ?utm_source in GA4 and it may not change. #measurecamp

@ivaanvuckovic Eh da - ja mislim i kontra ja mislim da ti podaci znače ovo ili ono. Dok se ne razvije zajednički jezik i povežu metrike na business - teško.

@zorinatesc Točno, ali i iz vlastitog korpo iskustva, očekivanja CEOa je da data driven samo tako pokrenuti i promjeniti u firmi dok zapravo ljudi koje rade dobaju excele u koje ručno unose podatke koje nitko živ čak ni ne čita jer je glavni data driven princip odlučivanja “ ja mislim” 😂

Još jedan zanimljiv podataka od predavača iz Tableaua, 83% CEOa želi da njihova organizacija bude data driven ali samo 30% frontline radnika kaže da se akcije kompanije temelje na data driven podacima. Managing expectations 🤓