Jamison DeVol

#mktg475 Is this the next step in being inclusive with all body types? Pinterest has new body type filters! socialmediatoday.com/news/pinterest…

@julesroane @blairadowler #mktg475 video marketing is huge! I agree that short videos will continue to capture attention.

@blairadowler I think the future of social media marketing will lead more into video content then pictures. With the expansion of TikTok and instagram reels, marketing with videos has been more popular than ever. This trend will continue to grow and old trends will fall off. #MKTG475

#MKTG475 Fall '23-2 Q6️⃣: Wow - it's our last Twitter discussion!🤯 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@KierneyCoyne @blairadowler I agree that AI is going to grow social media marketing! With more advanced content and specific word usage AI will help us advance. #mktg475

@blairadowler #mktg475 I believe the future of social media marketing will turn into quick attention apps like be real and lapse! They are bringing back a more realistic connections with online friends.

#mktg475 As a marketer have you wondered what makes some people more likely to post and engage on social media, while others barely have platforms at all? Well, this site may just have an answer: socialmediatoday.com/news/psycholog…

@Brookewvu @blairadowler #mktg475 I completely agree! I think Kim Kardashian is doing a great job at marketing her new line of Skims through NFL players and other known personnel.

@blairadowler Skims recently posted with the Mahomes family. I found this engaging because it brings in a new crowd. I engaged by liking the post. It caught my eye because she used trendy people and had them wear holiday clothes. #mktg475 🏈🎄

#MKTG475 Fall '23-2 Q5⃣: Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀🤩

@LoayzaKatie @blairadowler #mktg475 I had not seen this reel prior to your post and I absolutely love it. I think it appeals to women by being aesthetically pleasing and clean looking.

@blairadowler The bright colors of this reel drew me in. Target did a great job of getting those budget-conscious shoppers excited with a true shopping experience. I didn't find it ground breaking enough to share, but I did like it, and the station-shopping concept was engaging! #mktg475

@blairadowler A recent piece of original content I have loved was made by Alex Cooper advertising her Unwell Tour. She used TikTok to a video that is entertaining and funny. I engaged by liking the post and the content caught my eye by the twist in the middle #mktg475 tiktok.com/t/ZPRvrGcFC/

The holiday season is approaching and marketers are preparing for the busy season. #mktg475 Here are trends you won't want to miss to sell: adweek.com/partner-articl…

@alexandralazz22 @blairadowler Reel and short videos are a great trend to use right now! Using humor and relatable content definitely makes your brand authentic. #mktg475

@blairadowler Sugar Bar could benefit from relatable content that still incorporates selling points. Reels or short videos are all the hype right now, and having relatable content, or showing what goes on behind the scenes would break up the repetition in the feed and generate buzz! #mktg475

#MKTG475 Fall '23-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?📷📹💻

@sierrahartline1 @blairadowler I love the current trend of reposting your customers content! It definitely shows authenticity and gives proof of the product. #mktg475

@blairadowler Creating more user-generated content for Almost Heaven Desserts platforms can help boost brand engagement and create a sense of authenticity. An example is posting more Reels or content of customers. These trends resonate with users because it’s relatable. #mktg475

@blairadowler For my clients 2024 campaign we plan to focus on our brand ambassador program quality. This recently trend has proven itself effective, especially when your ambassador is passionate about the brand! #mktg475

Do you know TikTok is now being used as a search engine? I know I am guilty of doing this and now we can buy straight from the app! TikTok has officially released its guide to do this! #mktg475 @blairadowler socialmediatoday.com/news/tiktok-pu…

@LaurynFusca @blairadowler I can completely see where you are coming from! I think American Eagle is missing a huge opportunity to expand their market when they target younger consumers! #mktg475

@blairadowler A brand that I think misses the mark sometimes is American Eagle. I will say that they do a great job gearing their content towards teenagers, but those aren't the only people that buy their clothes. I think some of their content is a little too adolescent at times. #mktg475

#MKTG475 Fall '23-2 Q3⃣: Like all of us, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you feel misses the mark with social media? Why? What should it change?📷⚠️❌

@KierneyCoyne @blairadowler It shocks me to learn this about KitKat! I agree that with the right aesthetic and strategy their Instagram could do very well! #mktg475

@blairadowler A brand that I think misses the mark is @Snapchat . Although it is a social media platform, it fails to take advantage of opportunities it could have on other platforms including no @instagram posts and low engagement on @X. #mktg475

It is almost 2024 and for marketers that means strategic annual planning! Make sure you keep upcoming changes and trends in mind for your plans. #mktg475 AI, Video, and more to come says: socialmediatoday.com/news/34-predic…

@daniellecann02 @blairadowler American Eagle & Aerie have always been one of my favorite social media strategies. I love the #AerieReal posts from consumers and their simplistic aesthetic that shows everyone is beautiful naturally. #mktg475

@blairadowler I think Aerie/American Eagle has a spot on effective social media strategy. I think this because they are all over TikTok as well as Instagram with incorporating trends into their brand on social media while also having influencers market with them. #mktg475

#MKTG475 Fall '23-2 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)📷🌟

@LaurynFusca @blairadowler I love Target's social media strategy. I agree that their influencers are highly effective. I often catch myself watching their TikToks without realizing it is a paid promo! #mktg475

@blairadowler I think Target has a really effective social media strategy. It is effective because they have many influencers that post what new items they have or what people "need" to buy. I have seen this all over platforms such as Instagram and Tiktok. #MKTG475

@blairadowler @rarebeauty has an amazing social media strategy. Their strategy includes sharing their products in a clean and organized order on their feed, showing insight from @selenagomez as the owner, including diversity, and even posting sharable mental health content. #mktg475