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After 150 years, Philadelphia has its first brand mascot, and what a mascot he is. This week’s Ad Of The Week looks at the Phillyboy and the brand’s work with Johannes Leonardo, using a surprising new character to open people’s minds about the product: hubs.la/Q047ByLf0

Our Ad Of The Week is from Standard Life and McCann London, with an ad from the brand’s relaunch campaign focusing on retirees navigating the twists and turns of later life. To reintroduce itself to the public, Standard Life is focusing firmly on emotion: hubs.la/Q047Bsrn0

@Warburtons ads are always an event, and our Ad Of The Week looks at their 150th birthday special. With Morgan Freeman narration, surprise guests, and of course the brand’s very own Jonathan Warburton, effectiveness is baked in: hubs.la/Q046J9ZJ0

Ad Of The Week welcomes new brand Fiber Pop to our shelves and mascot FiBEAR to our screens, in this charming ad by @GUTMiami. It communicates product information, health benefits and an enchanting new character - find out more: hubs.ly/Q046yCfC0

Our LATAM Ad Of The Month is from @Mercado Livre, celebrating tennis star Joao Fonseca by linking him to soccer legend Ronaldo. With Mercado Livre's delivery as the thread tying them together, it’s an emotional ad that’s also exceptionally well branded: bit.ly/4ldKor0

Our Ad Of The Week is from @Peacock, with their Winter Olympics ad which told a strong individual story to earn the highest Star Rating of any Olympics ad. Find out which brands took home the gold for Test Your Ad’s other key metrics, Spike and Fluency: bit.ly/40a5bC7

Our Ad Of The Week comes from @Hellmanns, whose “Meal Diamond” managed the tricky transition from Super Bowl hit to social media success. Find out why the social media format is a tough one for TV campaigns, and how Hellmann’s beat the norms: hubs.la/Q044XqdR0

Our Ad Of The Week comes from John West, @clemengerBBDO, and @_TheSweetshop with an ad that references an old classic while taking its salmon-loving bears to surprising new places. It’s a perfect mix of consistency and novelty that delighted our audience: hubs.la/Q044XmWw0

Our US Ad Of The Week is from @MichelobULTRA, who build on the success of recent years to land a 5-Star Super Bowl ad with “The ULTRA Instructor”, starring Kurt Russell. Find out what lies behind their 5-Star success: hubs.la/Q043RBWz0

Our UK Ad Of The Week is @BBC Creative's promotion of its Winter Olympics coverage. It’s an AI-free effort using real fire and cutting edge animation to bring the idea of “trailblazers” to life. But how does it perform with a real audience? Find out here: hubs.la/Q043RvSt0

Our Ad of the Week is from the @NFL, whose triumphant Super Bowl entry is its happiest and most effective game night ad ever. Find out why the NFL ad is a bellwether for Super Bowl advertising and how the brand is tapping into the ‘Heartstring Effect’ hubs.la/Q042SRVT0

Our Ad Of The Week is from @CadburyUK and @VCCP scoring Exceptional ratings on all our key Test Your Ad measures. But the most effective version is the edited one, and we look at why they made the right creative decisions when cutting the ad down: hubs.la/Q042SRfq0

Our Ad of the Week is @Grubhub's Super Bowl debut with agency @Anomaly. It’s a lesson in how to deliver a focused message in an entertaining way. George Clooney stars in this quirky, dramatic ad, which turns a unique benefit into a visual metaphor: bit.ly/46b0fjV

Our Ad Of The Week is from Germany, with Matti the red-bellied lemur making his debut for @aida_cruises in an upbeat ad as he sneaks onto an AIDA ship and makes a new friend. We look at all the things AIDA gets right to make its ad more effective here: bit.ly/4ayRTF2

Our LatAM Ad of the Month comes from @Vivobr and @AfCA_global, showing the unusual sight of a phone company telling us to use our phones less. It’s based on research and social trends and features existing brand ambassadors. Learn more here: hubs.la/Q0416r0n0

The first Super Bowl ads are dropping and @budweiserusa has 5-Stars on the scoreboard already. With an ad celebrating “American Icons” and animal friendship, the beer’s 150th birthday ad stars a Clydesdale and an eagle chick and immediately won hearts: hubs.la/Q040TTSJ0

January is when people think about the Gym, and @PureGym and @McCann_UK win Ad Of The Week this week by breaking category conventions and making a gym ad that’s silly, funky and most of all entertaining. Read how the brand made the best Gym ad here: hubs.la/Q040TMhr0

Our Ad Of The Week is a flashback to 2020’s Super Bowl and instant classic “Groundhog Day” from @Jeep. Getting Bill Murray to relive his iconic role was a major achievement for Jeep and agency @Highdiveus, and they didn’t waste the opportunity: hubs.la/Q03_Z-rg0

Our UK Ad Of The Week comes from @ITV. ‘There’s No Place Like ITV’ takes us from the Stone Age to the present with a celebration not just of the broadcaster but of the very human impulse to come together and be entertained. Find out more here: hubs.la/Q03_ZR7R0

Our Ad Of The Week goes back to Super Bowl LVI, when @Doritos helped bring humor back to the Big Game. Created with @GSP, the ad mixed cultural references, jokes, and standout animation. Learn why it worked in our Test Your Ad report: hubs.la/Q03-ZYC50