travis

@NeptuneMoon I found this article, see Shopping and PMax sections: support.google.com/google-ads/ans…

@teabeeshell Is this in the documentation somewhere? Thanks!

Alright ecomm folks… In PMax, for the same query, can both search and shopping ad show in the same results? #PPCChat

@blvckledge Frameworks

last few months we've released 18 of our internal google ads frameworks + checklists i've compiled everything into a single resource for yous to steal > the execution playbooks > the checklists we follow > the SOPs our team uses daily the strategies that actually print money in 2025 comment "FRAMEWORKS" + like sending to everyone (follow so i can DM)

My take is, you need to continue creating helpful, original, human-finessed content. AI tools can (should) get you partway there, but they've yet to master brand voice/tone and product/specs accuracy. A human touch is still the requisite final "layer" before publishing. I would also suggest that content be written for the cross-section of (merely) organic search volume...and purchase intent. For example, consider the intent behind the query/article of "Best Gym Equipment To Use" vs. "How To Build A Custom Gym" One attracts traffic. The other attracts traffic with a higher likelihood of converting (sign up, purchase).

@realmichaelye I think Chat GPT is strong but I had a great experience using Surfer SEO and Ahrefs back when I worked as an SEO. Some great people to follow for SEO content are @teabeeshell and @EricRitter I’m sure they could add some color!

I see SEO as a big opportunity for many e-commerce brands. Paired with a strong organic content strategy, it can create long-term impact for a few key reasons: 1. Organic Traffic & Revenue: You can drive traffic and revenue over time by optimizing keywords with minimal ongoing effort. 2.Authority & Trust: It helps you become an actual authority on a specific topic or category. Focus on answering people’s questions and positioning your product as the solution. For example: Sell home gyms? Write “How to Build a Custom Gym.” Sell mouth tape? Rank for “Is Mouth Tape Safe to Wear?” Sell washable rugs? “How to Clean a Rug in 9 Steps.” Sell couch covers? “How to Protect Fabric Furniture From Stains and Dirt.” This organic awareness is especially rewarding if you’re in a good niche. Over time, the payoff can be large.

@ron_ecomm @TaylorHoliday @DaveRekuc @ron_ecomm we use a blend of GSC + GA4 data. It's not perfect, but it's the best way to merge query level data and organic revenue. x.com/teabeeshell/st…

@TaylorHoliday @teabeeshell @DaveRekuc What's the source of truth for this rev?

Me: Can we build an SEO service measured in revenue impact not traffic? @teabeeshell : Watch me cook.🧑‍🍳 @DaveRekuc : 🍽️

@bentrogrlic @TaylorHoliday @DaveRekuc @bentrogrlic there is some data stitching required, but this is how we approach the measurement. x.com/teabeeshell/st…

@TaylorHoliday @teabeeshell @DaveRekuc The question is how do you track it (:

@ryanjhunter @TaylorHoliday @DaveRekuc Let's chat!

@TaylorHoliday @teabeeshell @DaveRekuc Is there room on @teabeeshell's team? because that's my kind of restaurant the fact that somebody out there actually set up the proper tracking to calc that, sql joins or not, heals a little bit of my soul soul food

@therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required. We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional LPs. From here, we can directionally apply a revenue lift % to the organic traffic that flows through these pages as landing pages.

@TaylorHoliday @teabeeshell @DaveRekuc How are you measuring non-brand SEO revenue? How are you attributing revenue to a subset of non-brand organic keywords?

@AaronOrendorff @TaylorHoliday @DaveRekuc @BryantJaquez @BryanECano @BryantJaquez, would love to get that emoji reaction from you IRL. Let's chat!

@TaylorHoliday @teabeeshell @DaveRekuc @BryantJaquez @BryanECano

@AaronOrendorff Thank you, @AaronOrendorff! 🙏

I’ve said it before. I’ll say it again. @teabeeshell is the freaking … REAL (SEO) DEAL!

@MikeMorg55 @TaylorHoliday @DaveRekuc @MikeMorg55 send me a DM, happy to have a convo!

@TaylorHoliday @teabeeshell @DaveRekuc How do we sign up ?

@andrewjfaris @TaylorHoliday @DaveRekuc @andrewjfaris, revenue is the way! Happy to have convos with anyone ready to look past merely rankings and traffic.

@TaylorHoliday @teabeeshell @DaveRekuc Wait sell my clients that please.

Good clarifying question. Meta platforms (FB, IG, etc.) evolved to become click-to-buy ecosystems. Consumers understand this and interact accordingly. Conversions attributed to 1DC/7DC activity can be relied upon, directionally. YouTube remains "TV" for people. Platform interactions remain largely passive (view, move on). Only recently has Google pushed Video Action and Shoppable campaign formats. Advertisers therefore have had to draw dotted lines between ad spend and resulting revenue. Using a 1DC/7DC attribution window to evaluate conversion performance (vs. other DR platforms) is incomplete. Arguably the best way to vet YouTube investments is with a geo holdout incrementality test.

@teabeeshell what do you mean it won't compete on attribution?

As Google Ads continues to evolve, its complexity grows. Here’s a POV on the value (or risks) that each top-level campaign type offers. 🧵 twitter.com/andrewjfaris/s…

The effects from a Technical SEO overhaul can feel intimidating. Done well, the change is good. 5 things to look for first in GSC (non-brand queries), then in GA4 (organic traffic): 1) Organic impressions decrease, then increase dramatically. You have just rewritten your structured data, casting a new, wider net within organic search. 2) Organic clicks also decrease, then increase, but less dramatically than imps. Your new exposure takes time to attract the new traffic it represents. 3) Average organic position falls, then builds back up. Search engines don't immediately reward new exposure (impressions) with high rankings. Core, high-intent queries stabilize first. 4) Organic CTR drops, then builds. As impressions outpace clicks, this math makes sense. It's a necessary reset. 5) Organic conversion rate and revenue (GA4, MoM and YoY) increase by Month 2. Higher average quality traffic pays off. Any "lost" (but non-converting traffic) can be categorized as dead weight, now shed. #SEOChat

SEO Tips From Travis, No. 38 Google Merchant Center Next is right around the corner. But wait, isn't that a Google Ads platform? Yes, and... It fuels your visual organic listings. From product cards, to shipping and returns snippets, to promo codes, GMC governs how you appear beyond Shopping ads. Use this mandatory transition to refresh copy, imagery, and product highlights. Try Product Studio's new suite of AI tools. Don't let Aug 19th merely come and go. #SEOChat

SEO Tips From Travis, No. 37 Few brands realize how many "artifacts" they create and leave behind. - A sale ends, and the corresponding collection is removed from the nav - An old product runs low on inventory and is removed from a collection - A test page is tested and the team merely moves on to another - A team creates a new page, replaces the old version and leaves it existing - A social lander runs its course and the team moves on Many of these still surface in organic results. Create sunsetting workflows to avoid "stray" pages that no longer reflect the brand or facilitate a positive UX. #SEOChat

SEO Tips From Travis, No. 36 Your social media presence matters for SEO. The goal is to command as much SERP real estate as you can. (This can reduce the need for branded search spend.) By default, Google & other search engines surface your primary profile links, no change. More recently, Google has been going one level deeper... When helpful, Google will surface recent posts from your brand, including X (Twitter), Tik Tok, Facebook, and YouTube (yes, that's social media, too). Some questions to ask: - Do you have dormant profiles? Can you invigorate them to include a bare minimum of viable activity? - Can you schedule evergreen posts to surface profiles that the team currently cannot actively manage? - Is your profile page info current (valid links, on-brand messaging, current visual treatment, robust build)? Leave no stone unturned. #SEOChat

SEO Tips From Travis, No. 35 Google Merchant Center no longer ONLY fuels Shopping + PMax campaigns. Today, they directly influence organic listings. Here are two ways (ex. Merrell running shoes): 1) Snippets Price ranges, delivery timelines, return policies, and even promo codes (not shown) appear below the text-based organic listing. 2) Product Grid In addition to the top-most, paid Shopping carousel, SERPs now feature an organic listings grid, mid-page. Clicks expand a details panel (desktop right-side, mobile full-screen), which initially keep users on the SERP. Full utilization of GMC represents a significant opportunity for brands today. #SEOChat

SEO Tips From Travis, No. 34 When developing content, it's easy, common even, to grow narrow-minded. "We describe ourselves as ___, and our product is ___ helping people to ___." That's a singular path. Find common synonyms for your descriptors, your product features and benefits, and your audience. Expand your content accordingly. Not only will content become more relatable, but you'll cast a wider net in terms of eligible search queries. Win win. #SEOChat

SEO Tips From Travis, No. 33 Rankings are important, but they risk being a vanity metric for many. They do not directly ladder up to revenue. (Rankings ≠ Revenue) Of course, they're directionally relevant. You must be *seen* to earn traffic. (Who visits Page 3 on Google?) Focus on the things you can control: Send clear signals to search engines Understand GSC + GA4 data Create quality content #SEOChat