Niko
774 posts

Niko
@3ogopolis
I conceptualize & design B2B SaaS ads @diligentstudios Maker of @adfolio_design
Slovenia Присоединился Eylül 2021
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Niko ретвитнул
Niko ретвитнул

@andrea_regata @ConorCartenio I used @rive_app for these and was honestly surprised how far web anim tools have come.
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@ConorCartenio Thank you! So glad to hear that. @3ogopolis what tool do we use for motion?
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99% fat free vs. 1% fat
Same fact. Completely different perspective.
That's message framing.
It's how you present your message to influence how people interpret it. It shapes your audience’s opinion and helps them not just understand your point, but care about it too.
💡 So how do you frame your ad message so it sticks?
Start with your core message. It will probably sound plain or dry at first, and that's okay. The next step is to turn it into something memorable, relatable, and persuasive.
To do that, try presenting it in different ways--using a metaphor, wordplay, before/after, a thought-provoking question, a meme...
Reframe as many times as possible until it hits the right note.
Let’s see how the ads below did it.
✦ Dovetail
Message: Don't overbuild your product
Framed as: A cup with too many handles
→ Way more visual and memorable
✦ Settle
Message: Keep your inventory at the right level
Framed as: What the st*ck?
→ Clever wordplay, yet easy to understand
✦ TestGorilla
Message: Skill assessments are a better way to hire
Framed as: Who would you hire?
→ Forces the viewer to rethink their current process
The bottom line: Good framing turns a dry truth into something punchy, visual, and impossible to ignore.

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