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for a while now founders come to me thinking they need better tweets
but the truth is, what they really do need is clarity.
clarity on;
- their positioning
-their narrative
- their audience
-their leverage
because writing without clarity will ultimately end up as noise
so here's how I work;
firstly, I look inward; I study how you already think - your DMs, your old tweets, offhand comments, the way you explain things on call when you're not trying to impress anyone
that's exactly where the real voice lives
next, I begin to look outward; who else is speaking to your audience? what's missing? what should you be saying that no one is saying well?
only then do I start writing, and even then, I'm not trying to sound smart.
I'm trying to make your thoughts undeniable (make you a thought leader)
every post has a job:
- some build trust
- some sharpen authority
- some attract the right people quietly
- some repel the wrong ones on purpose
the goal is simple; when someone lands on your profile they think.." yeah.. this person is a genius"
thats when the inbounds flow in and the opportunities becomes effortless
people start saying your name in rooms you're not in
this is why as a brand strategist i don't sell tweets, I build undeniable positioning . I build unique narrative. I build a presence that works even when you're offline
and I've found something funny;
over time, when this is done right, founders stop asking ' can you write for me?
they start saying: ' I don't want to think about my x anymore ' just handle it
for me that's my proudest moment,
because I know the system i built is working
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