Ben

The start of 2026 Total Revenue - £0m ARR X followers - 0 Number of Clients - 0 Projects shipped - 0 We’ll see how this changes by the end of 2026! What are you at?

@DjaniWhaleSkul This is a good take. The barrier to entry excuse is getting weaker by the day. The real barrier was never the hardware, its the willingness to actually sit down and build something. People will find any reason not to start.

You’ve probably shared vibe coding here, vibe coding there 10,000 times over the past few weeks, and heard that you need a Mac mini, servers, expensive equipment, and thousands of dollars just to get started. But in this article, I’ll show you how to build your first real vibe coding app in 5 minutes. Not some toy app, but something you can actually use. You can even summarize it with Grok. Start vibe coding. You can do it on your phone. There’s no excuse not to launch a website within 15 minutes. You’ve seen others go viral with their apps. You can do it too. Have fun with it, and give me your feedback. I’d love to hear it.

@Bhavani_00007 YouTube has entirely monopolised the mid duration content. Think no one is close to competing in that space.

Is there any app that can replace YouTube?

This is so true. Doesn't matter how good the product is if nobody knows it exists. I'm building culta.ai and the product side is the easy part honestly, getting it in front of the right people is a completely different skill set. Distribution is the great equaliser.

50% of my timeline builds AI agents 50%: "normal" startups + old-school Saas 100% facing the same bottleneck: distribution

Unpopular opinion: Most multi-entity businesses don't have a revenue problem. They have a visibility problem. They're profitable in aggregate but bleeding from one entity they aren't watching. It's like checking your average body temperature across 3 people and concluding nobody has a fever.

What building a SaaS with £0 marketing budget actually looks like: 7am - Write a post for X 8am - Ship a feature or fix a bug 10am - Reply to every comment from yesterday's post 11am - Cold DM 5 founders who match my ICP 12pm - Write SEO content for culta.ai/blog 2pm - Check analytics. Cry a little. Keep going. 4pm - Plan tomorrow's feature sprint No ads. No influencer deals. No growth hacks. Just showing up and doing the boring work, daily.

@pmitu Cheat code, my product doesnt get any feedback!

If your startup doesn't get negative feedback, congratulations! It's dead.

@themkmaker That's a proper full circle moment. Competing on price in the forms space takes serious conviction too, most people would look at Typeform and just give up. Fair play for sticking with it.

i used to silently read Indie Hackers in 2018. today, they published my story 🥲 Here's how we grew Youform to $18,000 MRR in 2-years in a highly competitive market: indiehackers.com/post/competing…

@APompliano Everyone makes it sound like you just plug AI in and it works. The reality is it takes way more persistence than people let on. Building culta.ai I've found the same thing, the results are incredible once you get there but the process of getting it right is brutal.

Here are 13 things learned after making a big push to integrate AI into our companies: 1. We haven’t replaced a single external SaaS tool with something we built internally. 2. We have refrained from hiring numerous entry level jobs because AI can do the work faster/better/cheaper. 3. The automation provided by AI highlights how much time every person was wasting on tedious tasks daily. 4. Each company is capturing more revenue and each employee is becoming more productive. 5. There is still a bit of apprehension in giving agents full control of machines or systems. 6. There has been no obvious trend in age, gender, or role for those who adopt AI the fastest. More of a mindset than anything. 7. Many non-technical people have started to create software tools or products, which has changed the speed of execution across the companies. 8. One downside is the AI slop across written documents/memos. If humans don’t review the content, it is painful to read and I worry critical thinking gets lost. 9. The implementations of AI are incredible once you get them done, but it is much more difficult to build/implement than most people want to communicate online. Persistence needed! 10. We have walked away from numerous potential small acquisitions because we realized we could build the product ourselves for a fraction of the cost. 11. Our best engineers are invincible now. They produce high quality products at warp speed. Forget 10x engineers, they are 1,000x engineers now. 12. The adoption of AI starts at the top. If the company leader is not constantly asking “how do we automate this?,” it is harder to drive internal change. 13. I am personally working harder than I have in a long time and having more fun than ever. It feels like a moment in time that has to be seized. Overall, I believe AI is underestimated, not overestimated. The worries about SaaS software are probably overblown. The labor market impact is very real and only accelerating. Businesses are fundamentally changing. Start paying attention!

@ky__zo That is actually insane, wo exits so quickly after learning to code is immense. Congrats, this is the sort of stuff that keeps the rest of us going through zero MRR land.

Fluar just got acquired in an all cash, 6-figure deal I built it solo for 14 months, now it’s going to an industry leading team that can really scale it this is the second startup I’ve sold since I learned to code 3 years ago life is incredible, what a time to be alive 🫡 LFGG

Not even a hot take honestly, this is just true. Building is the part where you have full control and can see progress every day. Marketing is shouting into the void and hoping someone hears you. I've built culta.ai to a point I'm happy with but getting anyone to care is a completely different skill and honestly the harder one to learn.

Hot take: Marketing your product is harder than building it. Change my mind.

@pcshipp Just keep working man! Get that conversion rate better and you will be golden!

How do people make $10K MRR or even $100K MRR while I’m still stuck at $9 MRR? - $9 MRR - $2 revenue - 198 New users - 206 Active users No idea how to start marketing

This is my perspective exactly, I know how hard I work. And eventually, people like us get that one lucky break. At the end of the day, thats all its about, making it impossible for you not to eventually "get lucky". For some people that happens on there first venture, for others its going to be years, but like Hormozi says - "do so much work that it would be unreasonable for you to fail" (or something along those lines).

I know I will make it one day. Not because I am better or smarter than others, but because I won't stop. Even if it takes 10 or 20 years, so be it.

@cinamarina Congrats on shipping, getting that first one live is the hardest part. Already building the next one is the right mindset too. Curious how you found Rork for the build, haven't tried it yet myself.

Launched my first app on the App Store! Already building the next one for my dad. A lot of people asked, so here’s my stack: >Rork: for building the app >Supabase: to store all the data >RevenueCat: for subscriptions >Claude: my AI cofounder

Most founders share numbers when they look good. I'm sharing them now because this is the part nobody documents. The messy middle where nothing works yet but you haven't quit. If you're in the same spot: you're not behind. You're just in the part that gets edited out. Follow along @BenToFound

Cost to build culta.ai so far: about £60 in hard costs. Plus hundreds of hours of my time. If I valued my time at even £20/hr, the real cost is well into the thousands. The £60 feels cheap. The time is the expensive part nobody accounts for. What it taught me: "It's free to build" is a lie founders tell themselves. Time has a cost. Track it. It changes how you prioritise.

I've been building culta.ai for 30+ days. Here are the real numbers nobody asks you to share, and what each one actually taught me about building a SaaS from zero. No rounding up. No vanity metrics. Just the truth.