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I took a long break from X.
Almost a month. I just needed to calm down, reset, and really think about my life.
Yes, emphasis on thinking about my life.
People kept asking, “Blue where are you? Where have you been?”
I’ve been at home. Relaxing.
I went to my father’s house, and you know how it is
once I’m there, that pressure to grind is not the same.
It’s my comfort zone, and being in that space forced me to reflect.
And one question kept ringing in my head:
Blue, what do people know you for?
When I think of @10Xofweb3 , I think “marketer.”
When I think of @web3righteous, marketer again.
When I think of @IamOloba_ , I think “artist.”
So I asked myself:
Who are you?
What does your content talk about?
Who exactly are you speaking to?
What are you even doing on X?
Because it’s easy to yap.
Everybody yaps.
But after yapping… what next?
Some people yap, but you still clearly know their lane.
Me? I had to admit that I didn’t know mine.
So I decided to do something I’ve always wanted to do.
I took that one step forward.
I rebranded.
Changed my bio.
This is just the first step.
I chose marketing🥲
We all think we all know what marketing is,
For me, marketing is the one skill every company, every founder, every creator, every individual needs.
You might have the best product with the best intentions, the best features, the best utility
but if you can’t market it, if you can’t make people see what you see and believe what you believe, then what’s the point?
Look at LEGO (a toy company)
Years back, they were close to bankruptcy.
Not because their product was bad, but because something wasn’t clicking.
Today, they’re a multi-billion dollar company.
Did their product change?
No.
They got their marketing right.
That could be any brand. Any builder. Any creator.
And honestly? It could be me too. I’m not claiming to be a marketing expert. I’m still learning. But in this journey, I’ve decided to become obsessed with learning
one new thing at a time, until I become the best version of myself.
~ Blue💙
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