Jas Singh

Saw @MikeyPesto tag me... so here are my thoughts. As much as I want to disagree. @louisnicholls_ is right. I don't think I'm doing ok becasue of the market or the opportunity. It's simply because it was easy to start. And I believe myself to be a level 7 operator with a level 2 opportunity. I'm using local newsletters as a stepping stone (my first real business) to then get to larger businesses/niche. Which is why I'm trying to scale my own local newsletter, and if it doesn't work, we move on with the large amount of skills I've learned in the last 2 years.

Local newsletters are a trap. *ducks for cover* Everyone's talking about how local newsletters are this year's opportunity. How *anyone* can start one. How the path to $1k/month is practically guaranteed. All true. But WOW is it hard to break through to $200k+/year. Think about it: If you set aside giants like 6AM City and Patch... how many local newsletters are earning $200k+ per year? I can think of mayyybe 5. And the truth is, those operators aren't winning because local is a great model. They're winning despite it. Put the kind of outlier-talent that someone like @MikeyPesto , @TJLarkin23 or @lifeof_scoop has into B2B, finance, or a weird niche hobby newsletter? They'd be making *a lot* more money. So sure, if you want to have fun, build a side revenue stream or replace your job, try a local newsletter. But there are much better options if you're aiming for a $200k+/year outcome. Disagree? What am I missing?

@NahFlo2n Theme

$40k+ months from ai theme pages pushing one ecom product on instagram one person runs dozens of niche pages same product different angles different contexts ai generates the scripts hooks and variations the pages repost and rotate what performs daily → no filming → no creators → no content burnout the clips feel native to the feed educational entertaining or curiosity based never like obvious ads volume does the testing the algorithm does the distribution sales come in without a storefront focus this works across beauty home gadgets wellness accessories anything visual with quick payoff i laid out how these ai theme page systems are built and scaled rt + comment “theme” and i’ll send it (follow for dm)

@STORUP1 @MikeyPesto @MrJacobEspi Don’t know anyone… but I breath, and live Business and need a friend who does as well.

2026 is life or death, so I'm considering getting a business coach to push me: Gotta get to 3k/mo salary. But I'm paralyzed. I need someone who breathes business, but respects long term brand & media building. Good idea? U know someone? @MikeyPesto @CreatingJas @MrJacobEspi

My goal at the start of 2025 was simple… Get my local newsletter from 20,000 to 40,000 subscribers by the end of the year. Today we just crossed 41,200. And somehow, along the way, this little local newsletter also passed 6 figures in revenue… all from advertising for local businesses. Wild to think this started 20 months ago with no plan other than “let’s see what happens.” Now the new goal is even bigger! 75,000 readers by the end of 2026. And over $500,000 in rev. Do you think it's possible?

@BenjaminPyle @MikeyPesto Ads is #1!

@MikeyPesto Other than ads what is the next logical step in monetizing @MikeyPesto for most people?

Newsletter 101 EASY: Growing a subscriber list. You put money in the Zuckerberg machine and watch the number go up and to the right. MEDIUM: Writing content people actually want to read. More difficult than most people think, yet it’s the only way to build the magnet and defensive moat. HARD: Monetizing your work. Too many newsletter founders fail right here. They focus on growth and content but suck at monetization. The majority start and stop with just ads but you can do so so so much more. The outliers build entire companies off of their newsletter. Milti-headed revenue hydras. Challenge yourself to think bigger.

Stupid amounts…

@josephxhenry slides

Jason Fladlien was the man behind Iman Gadzhi's 8 figure launches on Whop He spoke at WebinarCon and boy oh boy did he drop some value on webinars (comment "slides" for his slides) He had very detailed slides with prompts you can use to craft highly converting webinar slides with Ai He purposely skipped through them very quickly so you would just buy his program (which I did) but I managed to grab a photo of nearly every one of his slides. Like + comment "slides" if you want the photos of the slides with prompts and crazy nuggets some people have their inboxes locked and I can't send, so follow me to ensure you definitely get the DM

@demeteralexx INFO

I've compiled our 7.5% converting info-product landing page template (most pages convert under 4%). Inside: The exact headline formulas, social proof structure, and offer positioning we use with clients. Limited release - only sharing for 24 hours for FREE. Like + comment "INFO" and I'll DM it.

@MikeyPesto @Its_NoahScott @ADbriggs66 @beehiiv @noahkagan @TJLarkin23 @denk_tweets I'm down for NYC

@Its_NoahScott @ADbriggs66 @beehiiv @noahkagan @TJLarkin23 @denk_tweets NYC easiest. Already I’ll spin it up in the club.

One year ago, my wife and I launched a small newsletter for our side of Cleveland. No plan. No budget. Just two locals who thought, “Would anyone actually read this?” 12 months later: 👉 20,000 subscribers 👉 50% open rate 👉 $3,000/month revenue 👉 On pace for $100K next year Here’s exactly how we did it 👇

@HoodyAndShorts One day! Make him fly here

@CreatingJas Did you convince Hormozi to go to Winnipeg tho?

Part 8 of building my local newsletter to $1M in profit. The newsletter currently makes $10–12K/month. But a lot changed this month... I talked to Alex Hormozi for 8 minutes. Lost $6,000 and decided to give away $15,000. Here's everything that happened: (And what I learned) To catch you up, we currently have: • 40,000 email subscribers • And 80,000 social followers. I decided to start a Christmas lights company on the back of that audience. The problem? I was suddenly running two completely different businesses... All just to try and make $1M a year. So after the call with Alex, the decision became clear: shut it down and go all in on the newsletter. Here’s how it went down. I bought Alex’s $6,000 package and somehow ended up on a live call with him. And if that wasn’t nerve-wracking enough, Leila joined too. Key takeaways from the call: • Don’t chase shiny objects (Christmas lights was one) • Don’t expand to other cities or niches • Focus only on growing Winnipeg Digest to 250,000+ subscribers first • Just by selling ads, and that alone can be a $1M/year business So the next day, I shut down the lights business. Gave away my clients to another local company in exchange for them doing the takedowns later this season. Lost about $6K in gear and materials. But gained clarity that’s worth way more. Now the focus is simple: Get Winnipeg Digest from 40,000 → 100,000 subscribers. How I’m doing it: • Self-liquidating offer • Sell local guides on the thank-you page and welcome sequence If it costs me $1 to get a subscriber, and I sell a $23 local guide... I just need 1 in 23 people to buy it to break even, and then I can scale infinitely. To go along with the SLO, we’re going all in on growth! We’re giving away $15,000 in prizes over 25 days... Partnering with 25 local businesses to run a new giveaway every single day this holiday season. The goal? Grow our social following fast... and use Manychat automations to convert those followers into newsletter subscribers. Overall, learned some tough lessons. But wouldn't do it any other way... Now, comment below what you think of the plan? And were the Christmas Lights a dumb idea? Tagging the boys for feedback: @WalkerDrewett @trentjhughes @CoFoundersNik @mhp_guy @MikeyPesto @AlexHormozi @businessbarista @sodacitysimpson

@niconley Thank you! Let’s see how it goes! A lot in the works

@CreatingJas this is awesome. You made the right decision. Rooting for you

@MeetMattL Our current CAC has been $1 for the first 40k subs

@CreatingJas Very cool. Not sure about the $1 per subscriber though - Especially when it's so highly targeted. I'm getting subs for $3-$5 with total broad targeting in the US and Canada. I'm in MTL so hope you crush it fellow Canadian! 🫡

@JamesonCamp For sure! Right now just looking to get the 7 done... and then tweak and add

@CreatingJas Would consider getting local brands to sponsor that guide to help cover ad spend. Consider it a discount book and coreg the leads so they can market to them too maybe

@optionskev Yep yep

@CreatingJas Is many chat mainly integrated with IG?

@GregBates Haha let’s see how the execution goes!

@CreatingJas Wow I love this.

@sodacitysimpson Tough lesson to learn… but glad I learned it.

@CreatingJas Yep focus 100%