Hilke Plassmann

Sustainable choices often involve forgoing a short-term benefit for a longer-term one. Unfortunately, it is easy for consumers to think about the here and now, and spending money on new, shiny things in the moment. @HPlassmann #SustainableConsumption knowledge.insead.edu/responsibility…

@HPlassmann @pierrechandon @AMA_Marketing Together with their co-authors, they found that weight loss surgery has a much more beneficial impact on obese patients beyond helping them lose weight. knowledge.insead.edu/marketing/weig…

Can data from brain scans improve legal decision-making in trademark litigation? Check out my new paper with @hsu_ming, Andrew Kayser, and others just out on @ScienceAdvances science.org/doi/10.1126/sc… @DardenMBA @BerkeleyHaas @UVA #neuroscience #law

Excited to be co-organizing the Neuroeconomics summer school again, with @AgnieszkaTymula, @HPlassmann, Joe Kable and Paul Glimcher. (That's just organizers; many more amazing lecturers.) We have had so many amazing students go on to great things. You can be next!

Aren’t you curious? 🤔 What do you think about applying neuroscience and AI research to real-world problems such as lie detection? 🧠 Help us to discover more by answering this 10min survey insead.eu.qualtrics.com/jfe/form/SV_a2… #neuroscience #neuroeconomics #neuromarketing #neuropolicy

Happy to announce that the Summer School in #Neuroeconomics is back! Apply & learn more here: web.sas.upenn.edu/mindcore/neuro…

Pre-print of my first first-author paper finally online! 🤩 How is it possible that marketing labels 🏷️ affect how we perceive food products 🍫? We investigated whether oxytocin and trust 🤝 are relevant for such marketing placebo effects to occur. biorxiv.org/content/10.110…

Check this out!

Not to miss - please participate! #neuoeconomics #neuromarketing #consumerneuroscience #decisionneuroscience

Congratulations to @RobbRutledge & @clairegillanTCD, this years recipients of the Society for NeuroEconomics Early Career Award. To see all other 2022 award winners, visit: neuroeconomics.org/awards/

Happy to share the @SocforNeuroecon Early Career Award w/@clairegillanTCD! Summary of our work on smartphone games: pubmed.ncbi.nlm.nih.gov/33556250/ Thanks to the 100k+ who played our apps! neureka.ie happinessquest.app @YalePsychology @YalePsych @WCHN_UCL @MPC_CompPsych

@eleafeit says that neuroscience can improve our understanding of ads in the data-rich digital world of A/B testing by helping us uncover the why in her keynote at the consumer neuroscience satellite symposium @SocforNeuroecon #SNE2022 @INSEAD @VTPamplin @rossschoolofbus

Interesting keynote from @CFCamerer shows how we can capture habits in big data and its challenges at the Consumer Neuroscience Satellite Symposium #SNE2022 @SocforNeuroecon @INSEAD @VTPamplin @rossschoolofbus

Thanks to the Pamplin College of Business @VirginaTech‘ s Marketing Department to host the 9th Consumer Neuroscience Satellite Symposium of #SNE2022 @SocforNeuroecon and it’s Head @RajeshBagchiMKT. @INSEAD @rossschoolofbus

Part of the CIA team from the @InstitutCerveau and @INSEAD made to #SNE2023 held in Arlington this year! Excited to present our latest research @SocforNeuroecon. Missing @ValerieGodfrey9 and Shemal Doshi that could not get a visa. @LianeSchmidt13 @LeonieKoban

Can't believe this work w/ Anita Tusche is *finally* out. elifesciences.org/articles/65661. We find evidence accumulation (not self-control) may better explain why dlPFC activates for generous v. selfish and healthy v. unhealthy choices. Thanks @Todd_A_Hare & @HPlassmann for sharing data!

Amazing example of how #neuroscience and #psychology can be applied to improve decision-making and performance - congrats to Niklas' team @Neuro11 for this great success #neuroeconomics #consumerneuroscience #neuromarketing

For anyone interested how neuroscience is starting to be used by us in professional football: thetimes.co.uk/article/how-li… #trainyourbrain 🧠🎯⚽️

@StePalminteri Ha ha and that is only a fraction: de.wikipedia.org/wiki/Liste_aka…

Germans do take their titles seriously

@LaurelCoons @siawooshmn 15283

What number do you see …❓