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After 15 impactful years, I’m leaving EFG (DreamHack and ESL). It's surreal to look back on the journey from nurturing my gaming passion over three decades ago to turning it into a full-time pursuit, shaping the landscape of gaming entertainment. As Business Director for the past 8 years, pioneering commercialization strategies, forging game-changing partnerships with industry giants like @MonsterGaming , and revolutionizing media distribution with platforms such as @Twitch & @YouTubeGaming .
What an incredible odyssey it has been—from seven team members of DreamHack to achieving recognition as one of the fastest-growing (winning the DI Gasell award) companies in Sweden 2015, to the merger into EFG, the forefront of esports. From the first World of Warcraft tournament at DreamHack 2009 to spearheading esports initiatives, including the creation of standout products like DreamHack Open (now ESL Challenger) and DreamLeague, it was a privilege to lead alongside an exceptional team as Head of esports for a few years.
Yet, amidst the milestones, it's the camaraderie forged with colleagues, the excitement of events and tournaments, and the collaborative efforts in nurturing partnerships that will linger most vividly in my memory. Working with the DreamHack Crew whose dedication made our festivals in Jönköping and across the globe synonymous with gaming epicness.
As I step into the next chapter, I am filled with anticipation for the future—eager to witness and contribute to the continued evolution of the esports and gaming industry for at least another 15 years.
If you wish to connect, please feel free to reach out via message or email at hellspawnlord85@gmail.com or +46 70 2750558. My last day at EFG is February 21st.
Christian “Hellspawn” Lord
Gaming is Believing
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