The IRL connection economy is a $400B+ market.
And companies are racing to own it.
In the last 6 months, $800M+ in capital was deployed on "IRL" bets.
@Tinder invested $60M into a new Events feature for connecting matches in-person. They're pivoting to IRL and offering experiences such as speakeasies, raves, and pottery classes.
@222place: raised a $10.1M Series A to curate blind social experiences for Gen Z. Personality-matched groups sent to hyperlocal nightlife events.
@JagermeisterUSA launched BestNightsVC - the only venture fund in the world dedicated solely to nightlife and IRL connection. 16 portfolio companies across 4 continents.
@timeleft: dinner with 5 strangers, every Wednesday. €18M ARR. 6,500 dinners/week across 200+ cities.
Dion: members-only social app where the first move is buying someone a real drink, redeemed IRL. 10K members, 30K+ on the waitlist founded by @revekkapal.
Pie: Bonobos founder @dunn built an IRL friendship app. $24M raised. 130K+ MAU.
@weroad_official: group trips for 20-30 year olds who don't know each other beforehand. $150M valuation.
Matchbox: is an algorithm-powered matching platform for IRL events and has powered over 100,000 connections. founded by @liamjmcgregor (prev @MarriagePact)
New dating apps like Known @Celesteamadon, Cerca @MylesCerca, and Ditto @AllenWangzian are aiming to improve connection amongst young people.
Billion-dollar companies are paying $$$ for community and events leads:
- @AnthropicAI: Marketing Events Manager ($255k)
- @tryramp: Community Manager ($223k)
- @tryramp: Events & Culture Manager ($181k)
- @duolingo: Senior Community Manager ($193k)
- @NotionHQ: Community Programs Lead
Everyone knows the more time we spend online, the more valuable real-life connection becomes.
The question isn't whether IRL wins.
It's who facilitates it best.
I've been quietly working on something for the past few months and today I finally get to share it.
It's called Rally. A mobile app that connects people for real world group activities. No swiping, no matching. Just find what's happening nearby, join up, chat with the group, and go. Concerts, dinners, hikes, nights out.
I built it because your friends aren't always available, and there's no good way to find people who want to do the same thing tonight.
Dating apps solved finding a date. Rally solves finding a crew.
Live on the App Store now. Google Play soon.
Here's a quick demo 👇
rallytonight.com
No more run clubs.
The counter movement begins.
This Fall in New York, we are launching a drinking club.
You may (and are encouraged to) be fit. But not on our time.
We will have expert pacers for all levels: 1 pint all the way up to 8 pints.