Alisa Concha | UGC Creator

If your pitch is just: “Hi, I’m a UGC creator and I’d love to work together,” you’re competing on volume instead of value. Instead, you should be :🔎researching the brand. 📱 Look at their socials and current creative. 🔁 Are they posting just one style of content? ✨ How could you add variety+ help them test different direct response frameworks? 🛍️ Do they have a new campaign launch? 👀 Are they focused on driving awareness? 👩🏾‍💻 Or are they driving traffic straight to a product page? ⭐️ We’re pitching with strategy not just fangirl energy or excitement. Understand their current problem. Then position yourself as the solution. #ugc #ugccreator #ugcommunity

@MalaikaMHere lol have to keep yourself energized🤣

Raw BTS of me filming. I always tell myself, if I’m bored while filming, the audience is definitely going to be bored when the ad goes live. So I keep myself entertained on purpose. Today I’m filming for a dandruff haircare brand and yes, I put on scrubs. Not because I’m pretending to be anything, but because positioning matters. When you’re talking about scalp health, buildup, and flakes, the ICP needs to trust you immediately. So I shift my tone, lock in, and show up more grounded and direct. And then two minutes later I’m giggling behind the camera. ;) That’s the fun part of being a versatile creator. I can flip from playful to serious without it feeling forced. As a curly hair creator, product buildup and dandruff aren’t random topics for me. They pop in and out of my life, so the problem awareness is real, which makes the authority natural. If you’re a brand or agency looking for someone who can balance credibility with personality and actually understands textured hair, let’s connect. 📧 hello@ugcmalaika.com 📷 ugcmalaika.com #ugccreator #ugccommunity #ugc

@Nihasugc Okay🔥

#UGCexample of my Pair Eyewear ad! As a glasses wearer, this collab was a 100/19 because I was genuinely SO excited for these frames and the price point, exactly as their audience would be too 🎉 #ugc #contentcreator #UGCcommunity

@brendacreateher lol that is wild! the courage you had to go into that room 🤣 I think I would have freaked out

Storytime of when my worst nightmare in real estate became my reality 👹 10/10 would never like this to happen again... 10/10 a good story 🤣 Shoutout to the nice man who helped me. I am forever grateful. I don't know what i would've done if he did not show up. Literally a knight in shining armor 🤺 Just a reminder to keep some kind of protection on you and stay aware of your surroundings 🗡️💪🏻👊🏻 #ugc #ugccreator #ugccommunity

@gooniemediaUGC The rain & cozy vibes are everything! What kind of candle is that?😯

Rainy day UGC for a retainer client. Cozy always wins 🕯️🌧️

@xin_create Love a good side quest!🤭excited to see this new series. I just started a new job and will be solo traveling in a new city and I am nervous! also in my transition era too🩶

Welcome to “Side Quests of a 20-Something” 🦋🤏✨ Starting over in your 20s is weird tbh cause on one hand, it’s exciting with a new city, new chapter, new possibilities, etc. BUT on the other hand, it’s destabilizing with no routine, no idea how your career will grow, no clear checklist telling you what to do next. I moved from NYC ➝ Seattle ➝ and now Baltimore in just a few years, and it’s forced me to sit with that in-between feeling A LOTTT!! I was living in hotels while house hunting, but it made me realize that big life changes don’t feel glamorous when there’s a lack of stability. That’s why I’m starting this lil series! Because maybe we don’t need a master plan 🤏🤏 Maybe we just need to start small to make unfamiliar things feel better, like trying a new spot, building one corner of a room, doing something alone that reminds you you’re capable. If you’re in your own transition era, this space is for you!! We’re collecting all those side quests achievements together 💜 #ugc #ugccreator #ugccommunity

@tinooverhere Love this ASMR ad so much! So freaking creative!🩶

Here is an ASMR video with some shots I did for the beauty niche. ASMR videos are creatively challenging and fun! ASMR isn’t just about satisfying sounds. Every second and every frame has to be intentional. The visuals have to move the story forward alongside the audio. Yes, this may include creating a construction paper beach! If you're a brand looking for intentional ASMR, let's connect ⬇️ 💌 collabs@tinooverhere.com 📁tinooverhere.com #ugc #ugccreator #ugcommunity

@UgcKacie ahhh oh my gosh that's amazing! Congrats Kacie🥳

Still can’t believe I’m creating for CASETiFY🥹 It’s a brand I’ve genuinely used for years, so getting trusted with their creative feels extra special. There was a time when content creation was just something I hoped could become my real job. Now I get to partner with brands I already love. UGC still blows my mind sometimes, and I’m really grateful this is my life🫶🏻 #ugc #ugccreator #ugccommunity

@generatedbyann This is so true! It's so easy to only have confidence when constantly being validated! Love this so much and continuing to work on building confidence

If your confidence disappears the second the attention does, it was never confidence it was validation. A lot of us were taught to feel secure when we’re chosen, praised, needed, or approved of. And yeah, that feels good for a little. The second the spotlight moves, you’re questioning yourself again. Real confidence is way less glamorous than that. It’s built in the boring, private moments where you keep promises to yourself. When you move your body even if no one sees it. When you fix your inner dialogue. When you prioritize your mind and health before you prioritize being liked. When you start taking care of you first, confidence stops feeling like something you have to chase from other people. #ugc #ugccreator #ugcommunity

If you have your laptop too you can pull up your script so you can view your references or what you wrote for your angles in your script so you don't have to think about it. I have also been adding in my notes app where I am filming each script so I can do all the lines in one go.🩶

@Studioalisaxo I need a mind like yours ! I have to whip out my phone for notes. But you’re right, it’s all about eliminating friction!

One of the biggest shifts in my filming process lately? 🎥 I stopped just doing and started taking mental notes on what’s actually working. 🔁Productivity isn’t about doing more. It’s about eliminating friction. If you’re filming, write out your B-roll and shots directly in your script. 🔗 Hyperlink references 📝 Map out your angles 🎬 Give yourself clear direction before you hit record It sounds small. But clarity cuts editing time in half and makes filming feel 10x less chaotic. ⏳ #ugc #ugccreator #ugcommunity

@delaneyryanugc The vibes are vibing! 😍🏝️

Absolutely obsessed with this type of content 🌴☀️ #ugcexample #organicugc

@zackcreates I might need a pair! It gets very humid in the summer where I live too!

If you're not creating a walk-and-talk UGC concept then what are you doing??? Here's a #ugcexample I did in the clothing niche. This was an easy script for me because I bought these joggers for this exact reason. Absolutely love the joggers and they fixed a big problem for me which is why I highlighted them using the AIDA framework and made cotton sweats the 'Enemy'. Instead of telling for the hook, I showed the water resistance to really grab the viewers attention. Added movement to the hook by pointing to the audience with a slow zoom in. As a fitness coach, I've seen running explode in popularity over the last few years. So I narrowed the target audience a step further to runners because I knew they'd resonate with disliking wet sweats and needing flexible joggers for warm ups. If you’re a brand or agency looking for creative 👇🏻👇🏻 📷: zackcreates.com 📧: zack@zackcreates.com #ugc #ugccreator #ugcexample

@beingbriley For me it feels like the week went by 💨 fast like how are we already almost through with this month?! 😂😩

It's finally Friday ... (this week has felt extremely long..anyone else???) Today I’m working on: 🥊 Dog walking clients (dog chaos mode on) 🥊 Filming 2 UGC concepts in the pet niche 🥊 Filming 2 lifestyle UGC videos 🥊 Editing 1 paid social video 🥊 Costco run (bulk groceries + damage control for my bank account) Being intentional about keeping this an actual to-do list, not a delusional productivity wishlist 🙃 #UGCcreator #ContentCreator #UGCcommunity #PetUgc #DogMomLife

@createdbypia That hook made my mouth water! So good 😍

one of my favorite hooks from a recent fragrance collab 🥐 one of the things I do is use my own doom-scrolling to my advantage 😆 & whenever I see an ad or video with a cool visual or editing technique, I save it for inspo later. I had saved this ad that had a really cool phone pan visual & immediately knew it would be perfect for this concept! sometimes the best ideas come from just paying attention to what makes YOU stop scrolling ✨ 💌: hello@createdbypia.com #ugc #ugccommunity #ugccreator #ugcexample

@findsbycat diet cokes always hit lol

The “travel vlog” is a GREAT concept for any kind of brand that is associated with travel It feels personal, it really isn’t “salesy” and you get to take people on a journey in REAL TIME this wasn’t for a product but I’ve done similar style videos for various niches and these have consistently done well 👀 I’m traveling to New York in April, if your looking for something like this for your brand 😍 Let’s chat! 📧: findsbycat@gmail.com findsbycat.com #travelugc #ugc #UGCcreator #ugccommunity

@findsbycat Really enjoyed the travel vlog style concept! 🤗

@brendacreateher Yes! Love this so much and can relate! It’s like every experience has been preparing us

There's always been a sales side to me, even if I didn't realize it 📈 I used to occasionally sell chocolate bars in elementary school, and that was my first real introduction to business. I went to school for biology thinking that was the path I was supposed to take, but life had other plans. I ended up doing real estate full time straight out of college, where I quickly learned that success isn’t just about knowledge. It’s about communication, confidence, and being able to sell a vision. Now I’m in UGC, and everything makes sense. Every chapter of my life has required the same core skill: sales. Not in a pushy way, but in the ability to clearly communicate value and help people understand why something matters. When you’re an entrepreneur, you have to fall in love with sales. You need to talk about yourself and your offerings otherwise no one will know they exist. That same logic applies to your personal branding as a UGC creator 👏🏼 If you’re not confidently positioning your skills and showing your results, you’re choosing to stay invisible. I was always destined for sales. I just kept finding new ways to use it. #UGC #UGCCreator #UGCCommunity

@ugcvasudha This was great! I didn’t even know we were supposed to be wearing sunscreen year round! Loved the verbal hook and educational hook 🪝 it made me stop in my tracks 🫶🏾

A quick before and after can really hook your audience 👀 While this photo may not be targeting the specific product, it focuses on the ISSUE, sun damage. 💌 ugcvasudha@gmail.com 🔗 vasudhasaraswat.com

@shar_ugc Aw this is so cute!

Brands! If you’re looking for a momma creator — this mama has a new born, 1yo and a 5yo I’ve personally recommended her to an agency I’ve worked with and they continuously hire her! A creator who understands concepts and executes them accordingly Check her out! ⤵️ #ugc #ugccommunity #ugccreator