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@Mike_kim714 125

Final US Open giveaway. You get this duffle bag, my US open credentials, a pair of my Footjoy premier shoes that I’ll sign (worn during my titleist shoot) Winner is first person to guess my locker number this week. 1-200 No cheating! Some of you asked insiders to look my locker number up 😂

@richapintoi And it’s terrible - will be baking hot, no trees, no shade, no man made canopy even. Concrete mess, let’s hope they make better use of the coastal road reclaimed land

The newly built promenade beyond the entry tunnel of the Mumbai Coastal Road along Marine Drive is likely the widest the city has seen in recent times.

@_anishaj Terrible fucking tweet - the vital context of this being routine pre monsoon work being avoided is so ridiculously deliberate

Mumbai’s Chhatrapati Shivaji Maharaj International Airport will be closed for six hours today, 8 May, from 11 AM to 5 PM.

@elonmusk How does a 0.098% decline indicate a population collapse or even the likelihood of it?

Population collapse is an existential problem x.com/i/grok/share/1…

@MTPHereToHelp regulated and timed traffic lights work better than uncoordinated human beings

@MTPHereToHelp PLEASE for god’s sake stop turning lights off at rush hour and having policemen control traffic. It causes chaos, logjams and is completely illogical. The Mantralay and Marine Drive section up to Churchgate isn’t moving in any direction…

Ya right 😂

@ameetgsingh @angad_kapur @parisarpune @adarpoonawalla @mpcb_official @CPCB_OFFICIAL @VinitaDeshmukh @Warriormomsin @cleanairconnect @HEISoGA @wef @ThePuneMirror Plant rain trees and Gulmohar trees throughout the city and roadsides @mybmc - spend 6 crores on that instead of this nonsense

This Machine will consume 6000 litres of water per day and promises to reduce dust pollution. 6 crores is being spent on these machines. Readings taken an hour before the machines were used and an hour after confirm no impact on pollution at all. It’s another matter that the temperature is 42 degrees and heat isn’t going down any quicker at nights. Some people have AC’s to live with, while ignorant others can only hope this machine will provide for the evotranspiration function that trees provide for free. They have money to blow on these machines but don’t have money to put into sensors that will give us real time data in each neighbourhood of what we are breathing and how much of it are we breathing. Unless we don’t admit that we have a problem, we are never going to get anywhere around or close to solving it. Make local air pollution data public so that people know what pollutes their air and why. That’s how one begins to fight air pollution - Not, Spray water with impunity into the air and hope it works. Even if it’s a temporary fix, It’s not going to work. Because, The heat is at 42 degree centigrade. Almost half the boiling point of water. 💧 When will we stop winging it and actually begin working on some real world solutions.

@Bigalanh5 @MBrundleF1 This is a terrible analogy and take. A person following the leader in the Masters isn’t hindered by his position / proximity to the person ahead. Turbulent / dirty air makes it near impossible for one F1 car to follow the other closely. DRS is meant to level the playing field…

@MBrundleF1 simply don’t get DRS. Which other Elite level sport introduces artificial assistance to help 2nd place overtake 1st. It’s like introducing handicaps at the Masters on Sunday helping those in the pack catch the leaders. Nonsense.

Jezza it’s a bit like a harvest, sometimes you have to be patient. From four starts this season we’ve had four different winners. Some football matches are nil-nil. Some are last minute 5-4 thrillers. That’s sport. I know you love F1 really. Change the cars, not the tracks.

How about a bloody cap or control on redevelopment? Or is that off the table because pockets will stop getting filled?

@joeroganhq The stock just closed 2.55% up… there was no tumble, a c.1% movement in a large cap stock is no “tumble” - total click bait for impressions

Jaguar stock price tumbles amid 'woke' ad ‘backlash’ finbold.com/jaguar-stock-p…

@lulumeservey @JeremyClarkson you should do a 20 min special just tearing into this debacle

Taste aside — from a purely strategic perspective, this brand marketing is disastrous for Jaguar. For context, Jaguar sales have been plummeting (down 70% in the US in five years). It’s a crisis. Their #1 strategic imperative for comms and marketing should be to sell cars. So let’s analyze it through that lens. Up to 2018, Jaguar was actually growing quickly, doubling sales in a few years. Their subsequent decline was caused by two main things: 1) LAGGING INNOVATION AND ENGINEERING Jaguar went five (!) years without releasing a new production model, and their technology felt outdated. 2) UNCLEAR POSITIONING Jaguar got stuck between lanes. They used to be associated with classic sophistication and luxury, competing effectively with Bentley and Aston Martin in a rarefied space. But then they shifted down to premium, competing with the likes of BMW and Mercedes in a more crowded market. Jaguar SUV sales are cannibalized by their own sister brand (Range Rover). Now they’re not upscale enough to compete in the luxury market, and not cutting edge enough to compete in the premium market. DOUBLING DOWN Even at a basic level, we know that any Jaguar rebrand should (1) highlight innovation, and engineering, and (2) pick a clear lane for branding. Here they’ve done the opposite. This campaign is about “collaborating with a collective of original creators across the arts,” according to Jaguar’s website, which has been taken over by the rebrand. That message is roughly the opposite of what Jaguar should be saying, which is some version of “our cars are engineered to the gills and go very very fast.” Art school grads simply aren’t associated with elite engineering ability, I’m sorry. It’s possible a marketing exec read too many think pieces about how millennials shop based on values and forgot that people want cars that are really well built. On top of that, instead of choosing a clear lane, Jaguar’s brand has meandered further into no man’s land. Literally — this is NOT for men. While men have been an important audience for Jaguar historically (it’s a favored ride for James Bond and Bruce Wayne), the latest campaign features six women and two people of indistinguishable gender (one appears to be a man but I don’t want to assume). If they’re going to abandon the male audience, they should replace it with a more lucrative audience, and it’s unclear who they’re going for here. Vegans? So the same way Jaguar lost the ultra luxury segment without winning the premium segment, with this campaign they’re losing the “classic sophistication” audience without winning the “Just Stop Oil” audience. It’s risky to be an orphan brand. MISSED ZEITGEIST Lastly, Jaguar simply failed to read the room. We are in an era of NOSTALGIA. People want to RETVRN. Tradition, heritage, and classics are more in demand than they’ve been for a long time. Jaguar was perfectly positioned. Jaguar’s iconic image of an old school British gentleman — think Sir Roger Moore, a known devotee of the brand — would have been a massive asset in today’s environment. Why not a retro themed campaign contrasting state of the art technology with a 70s aesthetic? TIME FOR A TURNAROUND This is like when movies used to come out in other countries a year after they were done showing in Hollywood. The vibe of this rebrand might have worked in 2021, but to drop this in late 2024 only emphasizes the reasons for Jaguar’s brand decline in the first place: it’s outdated and confusing. Apparently Jaguar is planning a broader brand reset for 2025. From early indications, that reset is misguided and likely to fail. Jaguar is a luxury product so their brand can make or break sales, and in this case, they’ll need a U-turn to get back on track.

Truly abysmal infrastructure planning - no interstation connectivity between lines, having to go in and out of stations to just to change lines is bizarre, especially with 25% of the year here being the monsoon. The connectivity to the airport is shocking

@wbuxtonofficial The Sauber announcement says he’s joining FOR the 2025 season and not FROM the 2025 season - could he possibly be on a one year deal and therefore not part of Audi when they join in 2026?

The most incredible career renaissance. From sidelines to stand-in to signing for one of the biggest auto manufacturers in the world as they join Formula 1. It’s a brilliant story.

@TataPower your EZcharge app just does not ever work, it’s one of the most frustrating UI experiences

The first time I met you in the Indian dressing room, you were pranked by other teammates into touching my feet. I couldn’t stop laughing that day. But soon, you touched my heart with your passion and skill. I am so happy that that young boy has grown into a ‘Virat’ player. I couldn’t be happier that an Indian broke my record. And to do it on the biggest stage - in the World Cup Semi-final - and at my home ground is the icing on the cake. #INDvNZ

Mental fragility on display here in terms of nationalist feelings is incredible

Sainz deserves that 3rd place and how

@Lenzy971 Still interested?

@_Monz__ Interested Please follow for dm

@Lenzy971 Just followed you, dm me