Aisle Rocket

Today in AdExchanger: Aisle Rocket data predicts Facebook CPMs will revert back to pre-pandemic growth norms. Aisle Rocket's SVP of Account Services Jen Strojin highlights the importance of being proactive when developing benchmarks for Facebook metrics. adexchanger.com/social-media/f…

Our CEO, Ross Shelleman, explains the opportunities brands have to diversify their advertising efforts beyond Facebook. forbes.com/sites/forbesag…

Technological growth has advanced advertising personalization; specifically with CTV, AR/VR, and social media platforms. Continuing to use advertising fundamentals, like an omni-channel approach, integrated with new technology is crucial. #Marketing cioreview.com/news/impact-of…

Highly targeted A/B testing, combined with data-informed decision-making, provides critical insights to evolve programmatic advertising strategies. The result is a streamlined conversion funnel with a significantly increased revenue potential. adexchanger.com/the-sell-sider…

Marketers are looking to get ahead of the potential fallout caused by iOS 14, one strategy is diversifying media budgets. Anticipate brands to expand from traditional social platforms and use more alternatives, like Snapchat, with e-commerce capabilities.digiday.com/marketing/dire…

The acceleration of social commerce has allowed brands to aggregate niche audiences and reach them through multiple touchpoints. This convergence of brand distribution and awareness supply chains is a trend to pay attention to. emarketer.com/content/media-…

TV network CTV opportunities are becoming the new "gold standard" for video advertising as platforms evolve. Expect a large shift away from using video sites and social media, especially with big budget ad campaigns. tvtechnology.com/news/report-li…

Today is a time to celebrate the love in all our lives, Happy Valentine’s Day!

Aisle Rocket's CEO Ross Shelleman discusses with @Adweek why brands like Gamestop should seize the opportunity and create goodwill with their customers. adweek.com/brand-marketin…

After the Big Game, it is clear the best ads were not about the brand; but the consumer. Campaigns without a sense of empathy will fall short of the social good consumers are looking for. #marketing #branding adage.com/article/fletch…

The changes we have all experienced in the past year will continue to be reflected in Super Bowl ads. @adage takes a look at how these ads will take on a deeper meaning. adage.com/article/specia…

Aisle Rocket's CEO, Ross Shelleman, has a new piece in @Forbes today: With the cookie disappearing, advertisers will have to return to some of our first principles. Remember contextual targeting and media mix modeling? #marketing bit.ly/2YHaOba

Our Head of Product Development, Noah Freeman, explains trends to watch and tactics to focus on during a dynamic time in Facebook Ad Pricing. aislerocket.com/25629-2/

The rapid growth of CTV has made the lack of infrastructure in the platforms visible. It is key to stay ahead of changes in ad serving and measurement capabilities moving forward. adexchanger.com/content-studio…

For advertisers who spend heavily on Facebook - knowing is better than guessing. Aisle Rocket's new independent lift tool helps solve attribution more accurately than relying on traditional in-platform methods. hello@aislerocket.com for more information. globenewswire.com/news-release/2…

Today, we honor Dr. Martin Luther King Jr. May his life and legacy serve as inspiration and guidance for the future. #MLKDay

@eMarketer notes that around 67.9% of marketers will be using influencer marketing in 2021. We use influencers to ensure a more personal connection between our brands and their consumers. #Marketing #InfluencerMarketing emarketer.com/content/more-t…

We couldn’t agree more, "marketers need to look at email programs over time and how they affect consumer behavior over time—it’s far more about nurturing client relationships than 'did I get a click?'" #marketing #emailmarketing adweek.com/partner-articl…

CDP’s continue to be a hot topic. We agree with the author that marketers will realize CDP’s are “only a means to an end”. Human interaction and guidance is still critical for success. #marketing cmswire.com/digital-market…

Brands are taking power away from retailers at an incredible pace. @Forbes suggests that retailers must accelerate digital efforts to remain competitive. #DigitalMarketing #Retail forbes.com/sites/forbeste…