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X scores (explained based on my understanding)
ever since X updated their algo some of us have been battling with reach/engagement.
it's not our fault, it's bcs we've a low X score.
not everyone is talking about “X scores” but it's important.
most don’t even know what it means. they just want to go viral and it won't happen.
here is the thing: your X score isn’t just vanity. it’s your visibility currency on crypto twitter.
let’s talk about why it matters, how to increase it, and what can decrease it.
what exactly is the X score?
you can think of it as X’s version of your social trust level.
it measures how much the platform (and your community) trusts, values, and interacts with your content.
it’s built on signals like:
-• engagement
-• credibility
-• consistency
-• network quality
basically, the higher your score, the more X pushes your posts into people’s feeds.
according to twitterscore(.io)
- wale [ @waleswoosh ] has 522 X score
- kook [@KookCapitalLLC ] has 376 X score
- chill pill [@ripchillpill] has 252 X score (same as bandit, i wonder why they're bald).
and i have only 6 X score. :))
this is generated based on the popularity of an account in the crypto twitter space.
in web3/crypto, distribution is everything. a high X score = more reach, better discovery, and more chances to get seen by builders, founders, and investors.
why X score is so important?
community is the most important part of every crypto and NFT project.
every subscriber matters on X, but some matter more (crypto projects and founders of projects, venture capitals, crypto exchanges, influencers… )
that's why X score matters a lot and you can't compete with those with high X score.
and with infofi platforms like K4ito, wallchain, and xeet your X score can determine:
-• your leaderboard position
-• your visibility to campaigns
-• how likely you are to be selected for collaborations
how do you actually increase it?
here is what works:
- be consistent in your niche -› post around the same topics (crypto, NFT, DeFi, zk, AI).
> X clusters you with relevant audiences.
- start real conversations -› comments and replies genuinely.
- mix formats -› threads (long/short), videos, images, polls.
> all increase dwell time.
- post at the right times -› early morning & late afternoon (UTC) work well for crypto twitter.
- tag smartly -› mention projects, and creators you genuinely engage with.
> that network effect matters.
what to avoid (a.k.a. how to not tank your score) ?
- posting 10 times a day with no engagement.
- reposting farming content or engagement bait.
- following/unfollowing spam cycles.
- being inactive for long stretches.
- getting muted or reported even once can hurt your trust score (some people do that intentionally to hurt our accounts, especially reporting).
what actually makes you lose your X score fast?
- low-quality interactions (bot-like behaviour, fake followers).
- high block/mute ratio.
- irrelevant content shifts e.g., crypto -» politics -» lifestyle.
- copying content too closely from others.
- ignoring your replies - engagement decay is real.
you can go from 70 to 40 overnight if your engagement tanks or your trust signals drop.
bonus:
why infofi platforms care so much about it ?
in platforms like kaito, wallchain, or xeet, your X score is part of your on-chain reputation.
it tells protocols how influential or credible your reach is and helps match you with campaigns that fit.
the higher your X score, the higher you rank on leaderboards and earn better campaign access.
it’s a feedback loop:
> post good/unique content
> get good engagement
> score rises
> platforms promote you more
tl;dr
your x score is your digital reputation. treat it like your portfolio. build it slow, steady, and with intention.
that's it.
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