Corey P Nicholson

🤯 My e-commerce brand just passed the $500,000 in 2021 YTD revenue mark last week. No venture funding. Year one. And we're profitable. I'd like to story tell a few huge learnings I've gained as a 20 year old dropout who formerly cooked fries at McDonald's. 🧵Here we go

quick trip to NYC 🏙️ met with the sideshift team and can’t explain how dialled they are glad to be partners! @nicholasnlawton @sideshift_app

@boardyai building DTC House, the short-form UGC engine for AI and software brands. Boardy Pro would be huge for this

I'm done making intros. Boardy Pro is here. Now I make deals happen. 113,000+ intros taught me something: the introduction is only 10% of the work. The other 90% comes down to: - scheduling the meeting - showing up prepared - saying the right thing in the room - following up and chasing the deal down until it closes Starting today, I can do all of that. Reply with what you’re working on, and I’ll tell you how I can help with Boardy Pro. First 5,000 to reply get Boardy Pro free for life. Everyone after that: $100/mo.

@nicholasnlawton @drewlevinn Let’s. Fucking. Go🚀🚀🚀

It has officially been 2 years since we launched SideShift... So, I wanted to share a few wins and lessons so far: Over the last 24 months, SideShift has grown to over 900,000 creators and 1,000 brands and agencies across 150+ countries. Every week, we continue expanding globally on both the creator and brand side. This past month also marked a milestone I'm especially proud of: 10 unique creators have now earned over $100,000 through SideShift Since we rolled out creator payments earlier this year. Soon enough, we'll be sharing our first $1M creator earnings milestone as well. What makes me most proud, though, isn't the numbers. It's the impact. We've helped college students pay tuition, parents leave full-time jobs to work remotely, creators purchase their first homes, founders launch products and acquire their first customers, and enterprises scale creator-led growth to millions of installs / purchases per month. We've also grown the team and recently moved into our new home in NYC. Building companies can often feel like staring at the next milestone without appreciating how far you've come, so moments like these are a good reminder to zoom out. The last two years have reinforced a few beliefs. First, be flexible on the details but rigid on the mission. SideShift originally started by helping people earn money through local side hustles. Since then, the product has evolved, the opportunities have evolved, and the market has evolved. The mission hasn't. We've always believed that work is changing fundamentally. Technology and social media have made it possible for people to earn from anywhere, on their own terms, and over the next decade I think we'll continue seeing a massive shift away from traditional employment models and toward more independent forms of work. Second, talk to your customers religiously. Data matters, but some of our best insights have come from direct conversations. After our pivot, we sent voice notes to every new customer for six straight months. It wasn't scalable, but it taught us more than any analytics dashboard ever could. Many of our strongest customer relationships and earliest power users came from those conversations. Third, volume is everything. The internet becomes noisier every year. Attention becomes harder to earn every year. The only strategy we've found that consistently works is continuing to put shots on goal. Over the last 60 days alone, SideShift has published 4,000+ TikToks, another 4,000+ Instagram videos, hundreds of LinkedIn posts and tweets, dozens of YouTube videos, and hundreds of blog posts. The reason brands now associate UGC with SideShift isn't because we got lucky. It's because we've shown up every single day for years. We're still incredibly early. There is so much left to build, so much left to learn, and an endless number of people we can help along the way. Excited for what comes next.

@nicholasnlawton 🚀 lets go

Introducing SideShift Go. Allowing businesses to message, track, and pay their creators all from the SideShift mobile app. I've been running a few personal campaigns myself and have honestly been using SideShift Go almost as much as the classic desktop version. Highly recommend to all of our customers who want to become even more tapped in with their creators.

client negotiations aren't even client negotiations anymore bro it’s literally a one-on-one battle for who's better at prompting their AI to make a more compelling argument, with humans as the final gatekeeper

@hugomercierooo 🚀

We just launched Twin 2 500,000+ tasks automated in our first month. Now: multi-agent automation. → Master agent that orchestrates all your agents → Workspaces where agents share context and collaborate → Persistent databases for long-term memory → See and edit your agent brain for maximum control → Runner mode: scale at 1/10th the cost → Auto-generated web apps to share your agents Try it out now!

I'm living the dream that I always had when I was 18/19 but it just looks a little bit different. When I was younger, I always aspired to have this "team" or "studio" of people working for me around the clock. it was a dream. I'd say something, they’d do it while I go work out, and then it's done. That's happening right now, but there isn't much people... It's all AI. I tell my 24/7 developer (Claude) that I need a new CRM coded and it's done. I tell my 24/7 financial analyst (Claude) to review my P&L and give me insights and it’s done. I tell my 24/7 legal assistant (Claude) to analyze this docusign contract and it catches some clauses. I build agents inside of twin.so and chat with them in Slack. I drop a quick blurb to Gamma and it spits out super clean proposals or thought frameworks for me. I wanna design a lil something for a client and Gemini just makes it look perfect right away It's like I have a team of 5 to 10 people, but in reality it's just me and our COO achieving just as much alone. I did write this tweet tho😁

@ttyler 👀

You're one breakthrough away from having your notifications look like this.

@ugc_jett 👀👀

one video. one creator. one direction. hundreds of thousands of views in a day. the comments weren't about the video. they were about the product. and the proof? the brand is already showing a jump in users. tiktok.com/t/ZThVx7vGW/

we've seen a simple 10-15% boost in productivity/efficiency at our marketing agency by switching our 'daily' model from GPT to Claude. same tasks, same prompts and context, much better outputs

@hwbhatti hey Hassan check your DM, had a question for you about short form content 👀

Thanks for being a supporter and sharing your experiences! 🍋🍋🍋

let's go.

whole gang absolutely cooking

quiet month in Jan 17 million views generated for our clients on short form (organic) hyped for the rest of q1 👀 say hi or something if you want some free hooks for your startup 👇🏻

@BilalMomeni Thank you sir 🙏

@coreynceo Let’s goooo, killing it bro 🔥

Can’t wait to blow up one of our newest client’s on short form! Hyped for this one. I don’t tweet much. I get to speak with dozens of founders a month building in AI and I have to say, this one excites me 🚀

less of a numbers thing, more of just like a “mini ambassador” is what I meant. Start these accounts from scratch. zero followers. After a few months, they grow to a point where they have maybe 10,000 to 50,000 followers, but the cool part is that they’re like a mini ambassador for the brand that only posts about the client’s product, every single day

@coreynceo can you give me an idea of what "mini influencer" means? numbers wise

here's all my cards and how we've generated 1,000,000,000 views this year for our clients we make viral short form content that is very direct-response marketing structured no memes. no slideshows. actual good videos. every day we post quality content on tt/ig/yt on pages that we run for you. how: 1/ first we want to digest everything we could possibly learn about your company, the product, who you're targeting, etc. (onboarding) when i say we, the team is me, a top 1% global tiktok shop seller (head of content) and our dozens of creators 2/ then, we'll spend 72hours scraping the entire Internet to figure out what people are already talking about in your niche when it comes to short form content we have AI models that help us do this so that we can understand, TikTok, YouTube shorts, and all the trends there, and store it all on a master Poppy AI board that their own team helped us make 3/ Next, will tap into our already existing roster of creators to see who would be the best fit for posting content about this every day (this is what separates us as an agency from you doing it yourself; we have the exclusive access to talented creators we've trained and signed. you pay $5 per vid to some college girl and expect results, we have the cream of the crop creators and their best rates). 4/ Once we figure out the who, we'll spin up brand new TikTok/IG/YT accounts for your company, focussing on warming them up, and then start posting content based on that data-backed calendar we'd build out that I mentioned earlier. We don't make 432 accounts. Just a few is all it really takes to achieve ROI. 5/ The whole goal of all this is to go viral, not just a video that is a meme though. Not just some random short video. But an actual hooking introduction, thorough demo of the product, and then a soft call to action that actually makes people think "I need to try this" It's the most subtle, but highest performing direct response marketing you'll ever see. After 60-90 day of doing this, you'll have an account that went from 0 followers, to basically a mini influencer that only posts about your product, every day, forever. this is when it starts to feel like cheating. where it feels like you're underpaying me, and we don't change our prices on you :) That's where we're at and it's exactly what we do every day. AMA.

met a 22 year-old in the sauna asked him what he did said “door knocking, pest control” I said “oh like the shelby sapp stuff?” instantly rolled his eyes + talked shit about her for 5 minutes. “It’s all for the course, bro” fair. then he asked me if i wanted to “see his new pitch” as a salesperson myself, had to see it did a full mock pitch on me. half naked. in a sauna. was pretty bad. i woulda slammed the door on his face but that’s me. Multiple times he said “oh shit, let me restart, I’m baked right now” and then would aggressively whisper to himself “lock in, lock in” before going again. He was pretty good at yapping though and had a strong desire to beat the system and get ahead in life. Got his number. Spelt my name wrong even after spelling it for him Not sure if I should be impressed or genuinely concerned for this generation.

exactly what we do for every client we work with only thing to point out is the word “big” — it’s won’t be. don’t quit your job to do this strategy. very side-hustle friendly. only 0.6% of b2c apps are actually doing this, at scale, profitably right now. you can name them..

HOW TO BUILD A BIG CONSUMER B2C MOBILE APP IN 2026 1. start with a single recurring behavior people already document, like meals, sleep, workouts, studying, dating, or routines. 2. anchor the app to one question users already ask themselves daily, like “am I doing this right?” 3. narrow it to one audience, like college students tracking meals, busy parents tracking sleep, or single people tracking dates. 4. design the product so the core value appears visually in under five seconds 5. build the demo before the full product and let the demo define the feature set 6. keep videos between 20–40 seconds so curiosity builds without dragging 7. default to faceless formats like screen recordings, slideshows, or b-roll with captions (easier to do, can do founder led if that's your thing too) 8. create multiple hooks around the same demo instead of multiple demos. 9. use comparison formats like before/after, expectation vs reality, or me vs me 10. write hooks the way people text friends: short, casual, and specific 11. treat pauses, rewatches, and saves as the strongest signals of interest (this is v important) 12. read comments as public product research that reveals confusion, desire, and identity 13. paste comments into Claude Code and cluster them into concrete product changes 14. use AI inside the app to interpret inputs and surface one clear answer. 15. add a short onboarding quiz so users feel the output is made for them 16. deliver a result worth screenshotting within the first session. add CTAs to share. track the % of people who share and iterate to increase this. 17. place the paywall immediately after the first moment of clarity 18. ship small visible improvements weekly so users feel momentum 19. iterate in public so content doubles as changelog and proof 20. measure virality through shares and installs per view, not follower count 21. design outputs users want to send to friends without explanation 22. own multiple posting accounts early to test hooks in parallel (and to own a network of accounts kinda like your modern day media network) 23. give each account one format, one hook style, and one audience segment 24. scale formats that produce consistent installs instead of chasing one-off spikes 25. turn early power users into creators by resharing their posts 26. use slideshows as mini case studies that encourage rewatches and saves 27. build lightweight community loops like streaks, challenges, or progress updates. could be premium features too but start free. 28. keep the product NARROW so clarity stays high and competition stays thin 29. convert organic installs into profit early so growth funds itself 30. reinvest cash flow into more creators, more accounts, and faster iteration. Understand LTV/CAC extremely well, certain creators will make sense/others not so much. Use AI for outeach. 31. Build a portfolio of small apps once the loop works so dividends compound quietly. find more app ideas at @ideabrowser to get creative juices flowing 32. congrats, you’ve learned the most valuable skill in 2026...shipping small apps fast, reading the internet’s signals, and compounding what works. 33. you set yourself up nicely for 2027 and beyond