David Kyle Choe

what @thesamparr said about bending reality to his will (ep 406) broke something in me so I had to break it down for myself.

the biggest waste of human life and time is pandering to corporate execs. the sheer amount of time and energy and stress dedicated to creating narratives for execs who can't keep up with the business is truly staggering.

i had the pleasure of seeing @BrentBeshore give a talk last night, and while his insights were awesome, the thing that stuck out to me the most was how well packaged and effortless his perspective was. This is also true of people like @ShaanVP and @ and I realized the thread between all of them is they either have writing or a speaking practice (or both) when they talk about something publically, it's usually not for the first time that idea or perspective was refined in an annual letter draft or a podcast episode. how do you get to clear thinking? it's in the drafts.

@Shwinnabego @orenmeetsworld This is why you the goat

As someone who creates a lot of b2b content and does a ton of partnerships/sponsorships, here are a few things worth concluding and (not) concluding from this: - you cannot look at the listener volume and work backwards into the pricing on a CPM basis. The $$ paid here is exclusively a result of the audience, which is executives, c-suite, of high value audiences. So 1 million listeners a month here is not priced the same as 1 million listeners on Call Her Daddy. There will be an order of magnitude difference in ad pricing. - b2b and fintech niches are the highest value niches to create content in whether shortform of longform. Any day of the week it is better to be a fintech creator with 50,000 followers than a lifestyle creator with 500,000 followers. For the former you can likely do a sponsored 60s Instagram reel for $15-20k with the right partner, because they only need a couple of conversions to make the math work. If you are in the former category your metric isn’t audience growth so much as it is audience trust. - to the above point: all pricing is reverse engineered from LTV. A single customer for a wealth management platform might be worth $100,000 over the course of a lifetime, vs. a single customer for a greens powder. That’s why the former will pay $1m to be on the acquired podcast, but Athletic greens can only pay a fraction of that to be on a podcast with 10x the listener base - if you think the spend is reckless here (it’s not) remember that there’s tons of spend you never see: ads, out of home, conferences, horrible perf marketing. Podcast and creator gets more scrutiny/ misunderstanding because the numbers get shared publicly.

Posted up in a cafe in lookout mountain in TN before an event with @BrentBeshore Lots of energy here and people vibe coding even in the mountains of Tennessee

@BrentBeshore @CovenantCollege see you there!

If anyone happens to be in/near Chattanooga on April 9th, I'm speaking @CovenantCollege on AI and the operating acceleration of main street businesses. Would love to have you join. Link is below.

@elanmiller Would love to connect! @beh_zod was singing your praises

@davidkylechoe ty!

Most startups think of brand like a design project. We treat it as a growth exercise. Today I'm relaunching Off-Menu around that idea, w/ programs for the moments that matter most: repositioning, category creation, GTM. Narrative *and* design, for opinionated founders.

@NotGoKGreen Yes

Sam’s List will be a household name

wrote a little piece on why brand building is so hard. after building and advising brands for a decade, I think it comes down to this. shoutout to @YellowTuxJesse for the leadership here

Started outreach post-TBPN acq announcement. To my fellow creators who only do short form, I think it might be time to go long form too. I get it from the brand perspective. They want content that feels more evergreen and deeper engagement with it.

@NotGoKGreen They have a word for this behavior kimi

Does anyone else eat Raisin Bran but without the raisin? Or do I have a disability

@beh_zod @michaelmiraflor @orenmeetsworld

@davidkylechoe @michaelmiraflor @orenmeetsworld David let’s do it.

no but you could absolutely picture them buying Monocle

@michaelmiraflor @orenmeetsworld That’s rad. Def need to put on my radar

@davidkylechoe @orenmeetsworld Yup, I’m waiting for them to announce 2026 location. If it’s a place I haven’t been I’ll consider going. monocle.com/quality-of-lif…

@michaelmiraflor @orenmeetsworld Ohh so they still run that conf?

Have heard that Winkcreative has really great margins for an agency. Could be the same model as The Fader mag / Cornerstone (the mag was a loss leader, the agency/events arm made all the profit). Monocle’s annual Quality of Life Conference is profitable as well. I went in 2019 and would go again.

@orenmeetsworld No but I’ll send you the research

@davidkylechoe makes sense - is that one on IG? gonna watch

@ngeloxyz @orenmeetsworld @michaelmiraflor

@orenmeetsworld @michaelmiraflor Anyway, if you are a swagged up media property that makes something cool sarah[at]railway[dot]com If you know Oren or Michael, changes are you are in the know and we wanna support your work

If you're an aspirational Tech podcast, this now former list of TBPN sponsors probably has dollars to re-allocate ASAP. Hop on the phone and close those deals!

@michaelmiraflor they will be all hearing from me

@johncoogan @sama insane!! congrats

TBPN has been acquired by OpenAI! The show is staying the same and we’ll continue to go live at 11am pacific every weekday. This is a full circle moment for me as I’ve worked with @sama for well over a decade. He funded my first company in 2013. Then helped us fix a serious logjam during a critical funding round a few years later. When I took my second company through YC, he was president at the time, and then when I joined Founders Fund, the first deal I saw in motion was the post-ChatGPT round in late 2022. And as we started growing TBPN last year, he was the very first lab lead to join the show. Thank you to everyone that has been a part of TBPN until now. The last year has been the most fun and rewarding part of my career and we’re excited to have more resources than ever going forward.