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Jae Yoon
1.4K posts
Jae Yoon
@jaeyoonstudio
0→1 product, web, brand and motion design (Prev. engagements with Apple, Twitter, Nike, Coinbase and more) Inquiries: [email protected] or DM
NYC เข้าร่วม Şubat 2009
907 กำลังติดตาม785 ผู้ติดตาม
Over 10 years, my teams at my agency SuperFriendly delivered 125 projects.
Projects ranged from free to $960k ($89K on average).
We tracked, documented, and organized every single one in a giant spreadsheet.
Now, I’ve turned it into something you can use.
Inside the spreadsheet, you’ll find:
✅ Work spanning branding, UX, campaigns, and strategy
✅ Projects across tech, retail, media, and nonprofits
✅ A decade of lessons on what clients actually buy
✅ Patterns you can use to position your own offers
✅ A shortcut for benchmarking your own projects
This isn’t theory.
It’s a real-world record of agency work across 10 years.
We went from $0 to $3M. In this document, you can see how we did it, project by project.
I’m sharing this for a few reasons:
1️⃣ What gets measured gets managed.
We can’t make more money if we can’t even talk about it on the same page.
2️⃣ To show what’s possible.
I didn’t know it was possible to sell a website for $10k—or $100k—until I did. What if I had known sooner? I can’t change that for me, but I might be able to for you.
3️⃣ It makes me a better teacher.
I can’t teach “real-world” lessons if I’m hiding the real numbers. Students deserve context, not just theory.
I could sell this.
But I’m giving it away for free instead.
Want the spreadsheet?
→ Like this post + comment “PROJECTS”
And I’ll send it your way.
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New brand for an AI-powered podcasting tool from the cofounder of Gimlet Media.
Features a wild collage system that lets you create any kind of show you can imagine.
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I’m so excited about what Primary is building—work that’s fast, focused, and deeply thoughtful. Huge thanks to @thenickpattison for the opportunity. I believe in this way of working, and I can’t wait to push it forward with this brilliant team! Let’s go. 🚀
Nick Pattison@thenickpattison
Thrilled to welcome Zach Lansdale (@lansdaza) as our new Creative Director at Primary! Zach has led brand at TinyWins, FocusLab, and Interbrand, and is seasoned in sprints. He’s the perfect fit for what we’re cooking next. Welcome my man. 🍾
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@jaeyoonstudio So much to be proud of! Honored to have partnered with you for a wee bit of it 🫡
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@jaeyoonstudio Well done in 2024, we are waiting for your great projects in 2025⚡🤘🏻
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@L_Finecountry hah appreciate that! All the credit for the brand and projects goes to TinyWins however 🔥
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