Mark Pekel 🇸🇪

this is especially effective since almost nobody is doing it anymore. everyone's way too scared, trapped in endless thinking and worrying. just have the balls to go up to people and talk to them like you're already friends. but you need to do it with confidence. stop thinking.

It's time to fly.

When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.

When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.

When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.

When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.

When I leaned down to collect my dog's "morning deposit" on my neighbor's grass today, I realized... Most SaaS teams in startups, solo founders, and builders, treat onboarding like a checklist. ✅✅☑️☑️☑️ That's wrong, and it's killing onboarding my friends. You see, I don't know where my dog will “powder his nose” next, but I have to give him some options and make sure he does it, because the alternative is landing on my carpet. So we go on a walk. Onboarding, on a high level, is actually "retention negotiation." Or in this context, taking your customers/users… on a walk. The window is usually the first 7-days, although those who miss day 1 tend not to progress. Now let's ask the real question here. What do you want to see on those 7 days? Day 1 → Can they import their data while reaching an aha moment, and do that without rage-quitting? Old yeller calls it, the firehose moment. 🐕‍🦺 Day 3 → Do they see their first “holy shit this works” moment? At this point, Lassie "Wow," should I come home? 🏡 Day 7 → Can they explain your product to their team? And B-i-n-g-o was his name... o. 🐶 Miss any of these is embarrassing, like forgetting to take that little plastic poo bag. My neighbor didn't like that.