Bertrand Hazard

@andrewchen Great article @andrewchen. I think your point about marketing and sales converging is really interesting, and I'm 100% in agreement that Authenticity will be the one constant (and key differentiator).

quick brainstorm- I’m writing a post about how AI will change/disrupt Marketing and product growth One very obvious idea is that it’ll be easy to generate more ad creative variations. Or that more people can create video content that’s AI generated. What else will happen? Curious to hear more ideas that are less obvious What are other ideas that fit in within this theme?

Little could have known last June that I would happen to work on one of the most exciting product I have come across both as a user, my sons play soccer, and as a product marketer. This week's launch of Trace PlayerFocus is the culmination of months of…lnkd.in/gw8_RhJk

For those of you who are trying to understand the implications of AI on our work and society, I highly recommend to listen to this interview with Trevor N. Trevor shares some amazing wisdom with clarity and convinction. His tak…lnkd.in/g6fqb8RM lnkd.in/gZwNxrrZ

"How do you measure the success of your messaging guides?" This question was asked during Danielle Russell's excellent keynote presentation at the Product Marketing Alliance Product Marketing Summit Austin. For me it's very simple. 👉 If your sellers…lnkd.in/gNpCuEa3

3 quotes that resonated with me this week while attending #cxllive 👉 "Brand is what they say you are, not what you thing you are" @peeplaja 👉 "The hardest part of growth us not doing something but doing the right thing" @ccampb…lnkd.in/gPTME_aE cxl.com/live/

Big shout out to David Lokshin & the entire team at Trace for reaching this big milestone. Not only Trace is an amazing product but it's first and foremost a great team to work with. Thank you @andinarvaez & @portraitsounds for your leadership throughou…lnkd.in/ghgmksSh

We’re celebrating a big milestone today - 10 MILLION soccer highlights viewed on Trace in a single month!! Read a letter from our CEO, David Lokshin: trce.in/3D8yLMd #tracelife #soccercamera #sportstech #sportsai #sportsanalytics #videoanalysis #sportsanalysis #soccer

One thing I have learned as a product marketer is that it’s your job to help your company stand out from the competition. And it’s not easy. It’s also getting harder as demand for products increases and the barriers to enter a market continue to lower.…lnkd.in/gE4Xm949

1/ Some folks asked for details of how our super bowl ad came to be, here is the quick back story...

First in-person conference in 2 years. For real. Excited to be in the same room with 60+ of my peers. Great insights from @followdaniella #pmmaustin

"With Clean as You Code, your focus is always on New Code (code that has been added or changed according to your New Code definition) and making sure the code you write today is clean and safe." I like that SonarSource is publicizing this.

We are expanding rapidly in #ATX! Learn more in this @MyABJ article --> bizjournals.com/austin/news/20… #ultragrowth #hiring

Our commitment to Code Security goes beyond providing tools that help you find Vulnerabilities, it goes all the way to proactively reporting security issues that are out there in the open. 🔏 Read more about the findings of our R&D Team: sonarsource.com/vulnerability-…

Loving that as a company we get together twice a year @sonarsource #PR21

Episode 298 of CppCast is live! In this episode @robwirving and @lefticus are joined by Loïc Joly from @SonarSource to talk about their #cplusplus static analysis tools! Listen Now! cppcast.com/sonarsource-an…

SonarQube 8.9, the new LTS is finally here! 🎉 Developer-led Code Security 🎉 Integrations for everyone 🎉 Better operability 🎉 Full Python support 🎉 #CPP performance & rules 🎉 ... Check it out yourself: sonarqube.org/sonarqube-8-9-…

Great OWASP Top 10 coverage for #csharp, #Java, #JavaScript, #Python & #php with a tool you already know and love: SonarQube for the #securecoding win!

@SonarQube and @SonarCloud give you unmatched precision and performance in security analysis of #Java, #Python, #php, #csharp & #JavaScript blog.sonarsource.com/code-security-…

Very insightful / thought provoking presentation by @leslietalbot. #pmcaustin

Glad to see @productmarketer back at #PMCAustin he’s so insightful!