Publishing Executive

@Highlights' first brand campaign, developed by creative agency @Giant_Spoon, is designed to reintroduce the children's media company and its range of products to millennial parents: ow.ly/XOU850B9Q1Z

How could anyone NOT see the demise of advertising accelerating? Check out my latest @PubExec commentary on the (utterly predictable) decline of advertising. #Laterpay pubexec.com/article/the-ut…

Publishers need to ask themselves: What does my audience want? How do my readers consume content? Is our business model set up to embrace (and, yes, capitalize on) this? ow.ly/b8FW50AYDvV

New research report! We surveyed media leaders to learn how their organizations have adapted during COVID-19, including how they're engaging audiences with new content products. Examine our findings 🔎 ow.ly/yRZQ50AQBOl

It’s time to focus on pricing, talent, topics, and quality of paid subscription offerings. ow.ly/yYRt50AcpEv

There’s no simple path to innovative ideas. However, by focusing on these four elements, companies of every size can foster innovation to almost alchemistic results: ow.ly/PfkB50Aauqo

Our sister site @brandunitedexp is expanding its offerings to help marketers optimize their campaigns across online and offline channels! Tap into this resource at brandunited.com

We're replaying a terrific panel discussion from last year's FUSE Media Summit! Hear executives from Brief Media, @industrydive, and Active Interest Media discuss all things data, from most valuable tools to privacy regulation compliance. ow.ly/CEQb50A9h0u

If you're like most #B2Bpublishers, you rely on events for some of your revenue. With in-person gatherings off the table, how do you keep stakeholders happy and your audience engaged? Our CEO weighs in over on @pubexec: bit.ly/2N2K3YI

Don’t think about reproducing your event move-for-move online. Instead, break things down to the core elements of the event’s value proposition and deliver on those promises across various formats. ow.ly/3tKF50A80Kj

Forrester's Global Head of Events @lisariley70 discusses the decision to transition the company's flagship summit into a paid virtual event, as well as the effects it had on the programming. ow.ly/vfKc50A5rEn

Industry insider @DeadTreeEdition outlines facts about what’s going on with this agency that’s so central to American life – and the largest expense for most magazine publishers. ow.ly/QSy550A4Ybz

Just published @PubExec: "Will Pandemic and Politics Put USPS in Peril?" It's my attempt to separate truth about the health of #USPS from the political BS: pubexec.com/post/will-pand…

In this Q&A, @grist CEO Brady Walkinshaw discusses the media nonprofit's revenue model, team expansion, and editorial coverage amidst the current pandemic and protests. ow.ly/4u9150A35pn

There's still time to register for our live webcast with @recurly TODAY! Our speakers will share critical strategies to reduce subscriber churn and maximize revenue, plus ways to leverage technology. Sign up here: ow.ly/Yav350A2fNM

Save the date for our webinar with Publishing Executive tomorrow. Learn key factors that influence churn, best practices for subscription management experiences, tips for personalizing pricing and promotions & more: bit.ly/2U8kTMl #publishing #churn #subscriptions

Joel Quadracci, CEO of Quad, frankly discusses the DOJ antitrust lawsuit that led to the acquisition of LSC Communications ultimately being called off, and why he believes it hurt the printing industry at large. ow.ly/vjmW50zZbmo

For marketers who are trying to wrap their arms around these shifts in behavior, the best strategy is to embrace the changes and take careful note of their pace of acceleration. ow.ly/xrwQ50zX2uX

Special Tech Talks edition of the podcast! Hear three technology strategists discuss how lead-to-cash platforms can create efficiencies and unlock revenue for media companies. @FarmJournal @IndigoTrigger @tcinto Listen here: ow.ly/p7Bk50zYT6v

For a database system to be called a #CDP, it must satisfy most — if not all — of these requirements. It may be daunting for some to read through this, but doing your homework in advance will make it easier for you in the long run. ow.ly/zGvc50zTB4E