
Victor Yulo → Opus Hub
410 posts

Victor Yulo → Opus Hub
@yulopus
CEO Opus Hub | Building 3 apps in public from Brazil | Sharing real numbers, failures & lessons


does AI UGC work? here's the actual evidence I've seen Instagram: This is where I've seen AI UGC work the best Have seen apps scale to tens of thousands per month entirely with AI UGC HOWEVER Two caveats about these apps: 1) The apps are very straightforward. They're effectively a vessel for ONE feature (their UI doesn't matter, etc). 2) The people running the UGC are VERY online. They spend hours scrolling TikTok, have personal accounts with thousands of followers, and HEAVILY invest in their AI infrastructure (editors, top AI models, custom workflows) Unclear to me if they're even saving money TikTok: The bar for AI videos to go viral on TikTok is MUCH higher than Instagram. Two types of videos that have gone viral: 1) Longer stories that EXPLICITLY lean into being AI. It's unclear whether these videos convert beyond 0.05% view-> download (think 1 million views, 200 downloads) 2) AI Slideshows. These CAN convert (depending how the CTA is framed) but often the text is more important than the actual photos Essentially, the "AI UGC" that does go viral takes similar effort as normal UGC and is MOSTLY driven by INTELLIGENCE - tapping into cultural trends - copying existing videos (that's why I built Lightreel AI, I think marketing intelligence is the biggest unlock for going viral) If you are doing AI UGC, expect to put in work, invest in infra, and DO NOT use it as a shortcut to save time (or even money)



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