
Joel Hansen
7.7K posts

Joel Hansen
@joelshansen
Tweets on marketing & startups. Investing @loiventure. Building @loiaccelerator. Writing https://t.co/ABNXQryqwB



















After the peak of Eurosummer excess, travel tastes began to shift. Mexico City and Japan emerged as places for more intentional, culturally grounded consumption. As younger travelers turn toward wellness, landscapes and rituals are replacing nightlife and luxury as signals of taste and care. (Not to say it’s any less performative.) We’re already seeing this with our @linear_magazine Concierge customers, especially the growing pull toward rural Japan and onsen towns, where bathing, seasonality, and slowness are cultural norms rather than indulgences. What’s interesting is that this shift is becoming increasingly social. After years of digital saturation and hyper-individualized living, people are seeking spaces that restore connection, not just energy or health. Aman has always understood wellness before it became a category, but the next iteration calls for something younger, more social, more kinetic. Their new sister brand, Janu, feels like that pivot, as do places like Piaule and Inness, which have only grown more popular as weekend escapes from NYC. Travel is moving away from consumption and toward calibration. Spaces that help you feel better, yes, but also help you feel with others again. I’m excited for it.











