Sanya Jolly
160 posts

Sanya Jolly
@sanyabuilds
Founder & CEO, Ostrya AI · The operator behind your creator brand. Building in public · Outcomes over features, taste over templates.
New Delhi, India Sumali Mayıs 2026
49 Sinusundan12 Mga Tagasunod

Builders
a simple launch plan for you with 0 audience:
1. Find 30 people with the exact problem
2. DM them with one specific question
3. Build a tiny version around repeated pain
4. Share progress publicly for 14 days
5. Launch with their words, not yours
most launches fail because founders market to imaginary users
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@jigyasacreates Hope you get to learn whatever your heart desires
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@RoyInProgress LLMs at the end of the day is better for execution rather than treating them like your thinking partner
They are their to execute on your behalf but critical thinking should be yours only
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@thought_harbor Authenticity creates connection. -- This is so trueee
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@omarontape @officialvlogit damn!! That's impressive
What's your growth strategy ?
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300 days of building @officialvlogit in public:
day 0:
- 0 followers
- 0 on the waitlist
- 0 users
- 1 hated corporate job
day 300:
- 215k followers on IG/Tiktok
- 63k person waitlist
- 2500 beta users
- self-employed
submitted to app store, launching 🔜
you’re early.
San Francisco, CA 🇺🇸 English

@TheGeorgePu this is what I feel yesterday
there's a calm before a chaos and then suddenly you feel like you're at ground zero
but the best thing is to figure out a solution with your team rather than feeling sorry
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The last few days made one thing clearer for me.
Ostrya is not for every creator.
And that is probably a good thing.
If someone only wants a prettier link-in-bio, they don’t need us.
If someone just wants to upload a few videos and call it a course, they may not need us either.
We are building for the educator who has already felt the mess.
The one who has taught live classes.
Sold through payment links.
Managed students in WhatsApp groups.
Tracked leads in Sheets.
Sent reminders manually.
Copied Zoom links more times than they want to admit.
Because a creator’s brand is not just their landing page.
It is also the checkout.
The payment confirmation.
The class reminder.
The Zoom flow.
The WhatsApp group.
The follow-up after class.
The way the next offer is introduced.
And when all of that feels patched together, the offer starts feeling smaller than it actually is.
That is the part I keep coming back to while building Ostrya.
A course is one product.
But the business around it has a hundred small moving parts.
We are building for that layer.

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One thing that helped me build strong relationships with top creators and founders:
I never put them on a pedestal.
Most people approach successful people like fans. They seek validation, try to impress them, and subconsciously place themselves below them.
That kills real relationships.
Creators and founders don’t want to spend time with people who worship them. They want to be around people who bring value, have their own opinions, and treat them like normal human beings.
The best connections happen when you stop thinking, “How can I get something from them?” and start thinking, “How can I add value?”
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@thenareshannam India has a very specific creator reality.
Trust forms on WhatsApp/LinkedIn/Instagram, money moves through UPI/Razorpay, and delivery happens live. The creator who turns attention into a clean operating system has a real advantage.
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@KDeepThoughts This is the hidden part of course businesses.
A webinar can create revenue and still leave the creator with chaos behind the scenes - follow-ups, delivery, proof, next offer, retention. Conversion is not the same as a real business system.
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@thearslaniqbal Exactly. The learning journey is the product.
A lot of creators have enough knowledge already - the hard part is packaging it so the student knows what to do first, what to ignore, and what progress should feel like.
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Most people think creating a course starts with writing lessons.
It doesn't.
It starts with organizing knowledge.
That's why so many course creators spend months building content...
and still struggle to create a clear learning journey.
NotebookLM changes that.
Instead of staring at a blank screen,
you feed it your knowledge.
And it helps turn that knowledge into a structured course.
Imagine uploading...
📚 PDFs
🎥 Video transcripts
📝 Notes
📄 Research papers
🎙️ Podcast transcripts
📊 Reports and frameworks
Then asking...
"Build a complete course outline from these materials."
That's where the magic happens.
A simple course creation workflow...
1️⃣ Collect your source material
2️⃣ Upload everything into NotebookLM
3️⃣ Extract key insights
4️⃣ Build a course structure
5️⃣ Create lesson content
6️⃣ Design exercises and assignments
7️⃣ Refine the learning experience
8️⃣ Publish and improve
The biggest mistake course creators make?
Teaching everything they know.
The best course creators teach exactly what learners need.
Because information isn't valuable.
Transformation is.
NotebookLM helps you find...
✅ Core concepts
✅ Learning gaps
✅ Logical lesson flow
✅ Practical examples
✅ Actionable exercises
This means less time organizing.
More time creating.
Whether you're building...
🎓 Online courses
💼 Corporate training
🤖 AI workshops
📈 Business programs
📚 Educational products
The goal isn't to create more content.
The goal is to create better learning experiences.
And the creators who master AI-assisted education today will have a huge advantage tomorrow.
This cheat sheet breaks down exactly how to use NotebookLM to transform scattered information into a professional course.
Follow @thearslaniqbal for more AI related insights.

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@bandhiyahardik8 @DevrelUni This is such a real founder/educator arc.
When you’ve spent years mentoring, running workshops and building learning spaces, the real unlock is usually not “more content” - it’s turning that trust into a repeatable education/business system.
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I've been active in developer communities for years.
Organizing events. Mentoring students. Running workshops. Building spaces for people to learn and grow.
I thought I knew what @DevrelUni Cohort 7 would give me.
That confidence was half right and half dangerous.
Because it didn't just add to what I had it made me question the foundation. Here's what five weeks with five incredible mentors actually did to how I think.
𝗪𝗲𝗲𝗸 𝟭 @buzea200
I had been obsessing over building. She made me realize building is only one piece.
If people can't discover your work, understand it quickly, or give you feedback on it the value stays invisible. Distribution and feedback loops aren't extras. They're the work.
𝗪𝗲𝗲𝗸 𝟮 @dabit3
"Don't optimize for a title. Become a technologist."
The people who get left behind aren't the ones who lacked talent. They're the ones who got too attached to a specific identity and stopped looking up while the landscape shifted underneath them.
Still thinking about this one daily.
𝗪𝗲𝗲𝗸 𝟯 @PSkinnerTech
My busiest week of the year. Everything felt like it was slipping.
Then he said: speed without systems is chaos.
I didn't have a motivation problem. I had a structure problem. Those are very different things, and fixing the wrong one wastes months.
𝗪𝗲𝗲𝗸 𝟰 @nutlope
Keep products simple enough to explain in one sentence.
Mine took four words: Tinder for developers.
A platform where devs can find hackathon teammates, study partners, collaborators, and contributors matched by goals, not just skills. GitHub login required. Real builders only.
That became the product. Week 4 is also when I finally gave it a name.
Welcome to Navra.
𝗪𝗲𝗲𝗸 𝟱 @francescoswiss
The hardest question of the whole cohort:
Are you building this community for yourself, or for the people in it?
Communities don't survive on branding. They survive on solid foundations good onboarding, real learning resources, and members who feel like the thing was genuinely built for them.
That's the bar I'm holding NavraCommunity to.
Five weeks. One idea that became real.
I wrote the full story every lesson, every moment it clicked, and where Navra goes from here.
Link is here 👇
@hardikbandhiya/devrel-uni-changed-how-i-think-heres-what-five-weeks-actually-taught-me-d3c47b19be84" target="_blank" rel="nofollow noopener">medium.com/@hardikbandhiy…
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Recently crossed 100,000 students. One thing I have learned is that creating a course is much more than recording videos. It is about finding the simplest way to explain complex ideas so learners can succeed.
Thank you to the learners and @Udemy for being part of the journey.
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@ayushguptaz @cyvanessali But why not build your own brand out of it ?
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@cyvanessali I’ll not be shocked if more Indians got into yc & then started topmate session for getting a referral like faang guys
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@ANKYIIMR @akshaybothra_ Paid calls are such a strong signal. The next step is usually packaging that trust better.
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@akshaybothra_ I do it in 1:1 discussions on TopMate.
Don't prefer to share publicly anything. Edge sharing means edge losing.
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hey X, im Hania.
im 17, building a silicon valley based vc backed startup,
recently launched beta and got hundreds of users,
linkedin filled with users asking for more credits,
but this is not as fancy as it looks.
nobody talks about the sleepless nights or sprints you pull with your partner and team to build something impactful.
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