Jonathan Moore

Building Shopify themes has been one of the most fulfilling chapters of my career. I brought 20+ years of DTC experience to 19k merchants of all sizes. The Theme Store was built by serious talent who care about craft. Today, I can’t justify investing further in themes. Yet. Without meaningful investment and stewardship from Shopify, it has become a race to the bottom. The partners with deep experience, who care deeply about merchants and helped build this ecosystem, are quietly stepping back. I’m hopeful that with new leadership and real investment in the Theme Store, that won’t always be true. I would love to see a path where going all in on themes makes sense again. @atleeclark @ShopifyDevs

@toddsaunders Shopify does paired programming interviews and tells them to use whatever tools or AI they want. The selection, how they go about it, validate it, understand and critique (or praise) the AI says a lot.

When interviewing someone, at this point all I want to know is how good they are at Claude code. How are you figuring this out during interviews? Give them a take home project? Or what’s the best way.

@LKorsun @theo Brings me back to my days working at 2Advanced

@theo Does this mean I get to stay...

If you recognize this image, I hope you enjoy your upcoming retirement

@pauljauregui Just let me know when!

@Moore Thanks! Will have to have you over to our next ecom gathering.

New displays are in

@benschreiber_ I don’t like their approach. If you properly resolve issues there isn’t a need for a front end overlay solution. Claude Code makes it easier than ever to solve it. Check out testparty.ai. They scan, monitor and directly fix theme issues on a monthly basis.

Is EqualWeb a good accessibility tool?

@danyay @Shopify That’s the exact same pattern. I’m convinced it’s all about attacking email deliverability.

@Moore @Shopify Ughhh good point. I was able to go in and write a regex in Klaviyo to suppress them all, but I'm sure they received the first message. Every email is in the first.last123@xyz.com format so it's easy to filter

I’m clearly getting ddos’d with bots going through checkout (likely testing credit cards) with a few making it through as High Risk. @Shopify what should I do here?

@aakashdotio Crazy timing now that you can pay for meta ads with a credit card

Crazy amount of cashback on ads and inventory on the Shopify card. This can't be real, right?

@danyay @Shopify After this attack we saw bounce rates for email go up 5x overall. During the peak our abandoned checkout flow had a 32% bounce rate for email.

We got hit hard April - June 2025. Every single one was subscribing to email marketing and it resulted in deliverability issues from sending to all the fake emails. Check to see if that's going on and set up some rules to exclude email signups from abandoned carts. Might want to pause abandoned flows too.

@neversitdull Start making 1 on 1 time a priority early on. People will tell you having a third is easy after having two. Don’t believe them, but still go for it!

Baby #2 could arrive any day now! Parents with 2+, any good tips/advice?

@akm515 It was the same way in southern California in 2008. Rented it at a loss from 2012-2015 before finally selling at break even. Lessens were learned.

A friend can't sell their 3500 sq ft home in Frisco for $875k to break even. Neither can they rent it out without losing around $1500 per month. I warned him. He did not listen. Welcome to post-covid real estate. Fortunately, they have enough wealth to absorb this.

Mexico City has been on my list for years. I took my son for his 16th birthday and it lived up to the hype. For 3 days we biked the city eating from street taco stands to Michelin star restaurants. The culture, nature and pace felt surprisingly peaceful.

@pmillegan @Shopify We'd love to ship this, but we're still getting internal pushback on that off-brand blue ring.

@pmillegan Would love to see the option to set what is currently the Shop brand color ring. From a brand perspective in such a prominent place the forced blue color isn't getting much love. It might even prevent us from pushing it live. In the context of the login, popup, account page Shop colors is great. For the icon it doesn't do much to reenforce Shopify.

Today at @Shopify we're making sign-in WAY BETTER Introducing the ACCOUNT COMPONENT for Shopify stores 🤩🥹 Rolling out TODAY across all stores with Horizon, AND coming very soon to many more 3P themes !! Detailed walkthru in NEXT TWEEET👇 x.com/ShopifyDevs/st…

@kinngh @SammyIsseyegh No joke! I just had a cycle with Claude where it cranked out a dozen features and then gave me a detailed list of things to test / QA. Doing to bots grunt work.

@SammyIsseyegh We used to test the code. Now the code tests us 😭

Remember when we had to write tests first?

Using Claude Code I was even able to remove the 3 time periods where we had a sitewide sale which skewed the data. We were planning on raising the shipping threshold, but the report is pointing to raising it 2x higher than we were planning. Data is anonymized.

@Moore @cmikulin 💯

What’s everyone using to connect Shopify, Meta, Google, TikTok ads to Claude? Just using a GitHub thingy? Or something like Windsor?

@cmikulin In this example I needed to pull a minimal amount of data for XXXk orders. Claude Code built a simple db and fetched all the data from Shopify in about 20 minutes.

@cmikulin Claude Code + Shopify API key (read only) Right now running 12m report to look at cart total thresholds, distribution %, AOV trends and revenue risk as we evaluate the impact of raising our free shipping threshold. Things like SuperMetrics or DataSlayer will just slow me down.

@allenwalton Worked on my first ecom projects 22 years ago helping to get a lot of surf brands online. There’s a few of us out there. It was all osCommerce, custom backends and then Magento and Demandware back then.

If you want to run ecommerce at UGG, you need a degree and 15 years of experience. 15 years ago: • Shopify powered around 6,000 stores (6-7 million now) • Yahoo Stores was the dominant ecommerce platform • Facebook hadn't had their IPO • Instagram hadn't launched yet

@gilgNYC I'm in the same situation. I was holding out for the new pro display, but now I'll look at other brands.

So if you want Apple’s build quality but better performance, what’s the best monitor to buy in 2026?