Jonathan Moore

Spent a few hours refreshing my personal site. It's full of micro-details and hidden elements... ∆ · ◌◌◌ · ∆ Including an HTML in Canvas API astroid game where the page is the battlefield with enemy glyphs, elite units, lethal network connections, power-ups and levels.

On the final stretch of a "light" 4-week Figma brand & UX redesign to → a full site rebuild.

@gilgNYC @heshie I have to get a tour next time I’m in NYC

@heshie Yea that’s a nope from me. I prefer our nyc office.

this is what the average 9-5 outside of nyc looks like

Originally wrote off Notion as "not for me", but it's suddenly useful with a team of agents.

@danmall I never see your posts, but I did see your last two. The algorithm is a mystery to me.

I wanna talk more about my recent experience of using X. I appreciate the kind replies and messages I got to the tune of “it’s not you, it’s them.” But I’m not quite ready to accept that yet. I reject the idea that the only people who “succeed” here (more on that later) are grifters, baiters, haters, bots, and spammers. If that’s true, then this place is sunk anyway. And I know a lot of people who have left and/or written it off because that’s their conclusion. Some attribute it to the leadership. For me, I’ve long since learned how to “separate the art from the artist.” I know I’ve had and will continue to have encounters in my life of a “good thing” from a “bad person” and a “bad thing” from a “good person.” I will hold my own accountability, and I also believe those kinds of judgments are reserved for a higher power. Some attribute it to algorithm changes. I believe there’s definitely a portion of that that’s true. But I like algorithm changes. Because of algorithm changes—not just here, but on every algorithmic-driven platform that I use—I’ve come across people and companies that have improved my life in small to large ways, from funny clips to watch to productivity tips to new people to learn from to parenting advice and much more. I’ve made money in the past helping companies navigate new algorithm changes that affect their businesses. What is an algorithm supposed to do on a social media platform? Help bring success to more people. And what does that success look like? Attention. I’m old school and I’m generally an optimist. I got in on the ground floor of blogging, one of the first early forms of digital social media. Though the forms have changed over the last two decades, gaining attention has generally employed the same strategy: make good, unique content and you will be rewarded with attention. I still believe this is the core of the internet. As the internet gets flooded with content, the role of algorithms seems to be bringing you the best of what YOU consider to be “good, unique content,” because you can’t engage with all of it. Sometimes The Algorithm™ does a good job and other times it doesn’t, because human behavior doesn’t always send clear signals about what it’s implying. Many people have left X because they aren’t getting the attention they used to. That's probably because The Algorithm™ is doing its job and because The Algorithm™ isn’t doing its job. Leaving or writing this place off for one or more of those reasons feels a little bit to me like people who lose a game and accuse everyone else of being cheaters. As if that was the only plausible thing that could explain why they’re losing. It‘s not at all in the realm of possibility that they’re not that good at the game. And yes: I do see being here as a game. Which is a thing I love about it. It brings out the competitor in me. What’s frustrating is that the rules of the game feel opaque and are constantly changing. And I can’t tell which variable is affecting me at any given time. I have 47,653 followers. I think that’s a lot. If 47,653 strangers were following me in a dark alley, I’d be a lot afraid. If 47,653 friends were following me in a dark alley, I’d feel a lot safer. Either way, it's a lot. Even if 50% of them are bots, that’s still a lot. I post 5-15 times every week. Most of my posts average a few hundred views. With the exception of some outliers, most cap out at around 1K–2K views. I can’t for the life of me figure out how someone with 47,653 followers can get 613 views on most posts. You mean only 1% of my followers actually find the things I post to be interesting and relevant? Then how’d I get 47,653 followers? The math ain’t mathing. Also, the opposite is true too: people with much smaller followings get so much more and regular attention on their posts than I do. I think that’s a feature, something that actually wouldn’t be available without an algorithm. I know the “right answer” to why. They say we’re moving from “social media” to “interest media,” that content gets reach on its own merit, not based on how many followers you have. I’ve seen that be true. And it also seems like every post from people who have a lot of followers also get a lot of attention. And then there’s me, the only person at the bottom of the valley between the two peaks. I know it’s not true, but it sure feels like it. I tried a bunch of the things: courses on creating viral content, AI skills and agents, rotating between content pillars, posting consistently, templates, literally copying other people’s posts word-for-word, etc. None of it seems to have made a difference in attention. Actually, that’s not true. I’ve noticed that I’m earning LESS attention and LOSING followers. There’s something infuriating about my best recent posts being the ones where I’m whining about not figuring out how to post. I haven’t seen a lot of people say is what I’m feeling: I haven’t figured out how to win this game yet. Heck, I don’t think I’ve figured out how to even play this game yet. This isn’t me pining for the“good old days.” I don’t want it to be how it used to be. I appreciate change and evolution. I believe strongly that things need to die for other things to be reborn. I remember the moment I was sold on being on Twitter. I wasn’t really sure why I was here with everyone posting about what they ate for lunch, but a lot of my co-workers and web design friends were doing it, so I figured I’d stick around and see what all the fuss was about. I was building a conference talk presentation in Flash, because I’m a masochist. I built it out fully and it worked great… until I tried to use my presentation clicker with it. No dice. I tried debugging it for days to no avail. In a last ditch attempt, I tweeted about it. Five minutes later, someone I didn’t know replied to me that clicker buttons are sometimes mapped to the Page Up and Page Down. I tested it immediately and it worked. Of course! I can’t believe I didn’t try that. I shared what I was doing, and a stranger helped me. If that ain’t the dream of social media, I don’t know what it. The moment was 20 months after I joined Twitter. X isn’t like that anymore, at least that I can see. I’m ok with that! I like the idea that these platforms change and evolve; we need them to. I don’t know what the dream of this new social media is, but if it took me 20 months to figure that out last time, I’m ok with taking 20 months to figure it out again. I think the thing that’ll make me leave here if I ever do is not being able to connect with people. I do believe in the “social” part of “social media,” which is what I’ve always liked about it. I’ve shared my wedding here and the birth of my kids, announced new businesses and shut down others, met friends, made enemies, and a lot of other wild and wacky things over the last 19 years on this platform. I look forward to more of it happening. But it won’t if no one sees my posts.

Putting the finishing touches on a complete UX/brand refresh for Kosas, and having Claude Code create QA html artifacts have been a game changer. The team can drop in details, and it will generate a prompt to feed back into Claude Code.

This unlocks so many app ideas! This is a solid move by Shopify for merchants and partners.

@0x15f This one looks like an interesting option amazon.com/MXL-AC-44TAP-C…

@Moore Good point on the music, I’ll have to find the link but before moving to sole AirPods I had a podcast mic that was sub 150 that I loved it had excellent noise cancellation and stuff

Now that I've switched over to voice dictation from prompting, I'm considering buying a microphone to help with accuracy when I have loud music playing. Anyone have recommendations?

@0x15f I could go full dork mode, but my wife and kids would ridicule me.

@Moore AirPod Pros

@0x15f But then that blocks the music… 🤷‍♂️ Honestly, thinking about getting a podcast-style microphone.

@benhylak Ideally nothing, but fun x.com/Moore/status/2…

are we still doing fun websites?

For every project with interaction, motion, or random elements I'm now using @joshpuckett's Dialkit. Especially when agents generate concepts I want to refine and hand-tune. jonathanmoore.com/?dialkit=1

@ericjordan So good!

2Advanced x Rob Ford (FWA): Field Station 02. 'The Kesey Signal' - what if the truth about humanity's past was hidden in plain sight, embedded in the source code of archived Flash websites? A love letter to 1999. keseysignal.2advanced.com

@victoria_framer Claude Code (Max) - $200 Codex (Pro) - $100 Cursor - $20

Curious - what’s everyone’s current AI subscription stack looking like? And how much are you paying monthly? 👀

@robhope @OnePageLove 🙌 Submitted it a bit ago. No case studies or pages. Just some external links.

@Moore @OnePageLove Looks good/unique Jonathan. If those projects aren't linking to case-study pages, please submit and I'll get it featured!

Spent a few hours refreshing my personal site. It's full of micro-details and hidden elements... ∆ · ◌◌◌ · ∆ Including an HTML in Canvas API astroid game where the page is the battlefield with enemy glyphs, elite units, lethal network connections, power-ups and levels.

@david__booth Builder since '99. The trend of giving it a label is finally catching up.

i identify as "builder" 🙋‍♂️

@brian_lovin Lately I have switched to using Notion as my db for finalized plans, content, details for projects. It's been helpful to have it all in one place instead of md files scattered.

I've been tinkering on a tool to host agent skills in Notion and sync them down to my computer + symlink to all agents (Claude, Codex, etc) The mental model is to treat a Notion database like an app store for skills. You can "install" skills, which pulls them to your computer + reformats them into markdown, or you can draft changes locally and "publish" back to the Notion db. • Adapts to the `npx skills` API so you can easily create new skills with `notion-skills add ` • Supports two-way sync so you can make changes locally or on Notion • Has some fun commands like `feed` to see a timeline of recent edits, or `migrate` which will find all local skills and move them to Notion in one pass • If you happen to use it with a team, you can use the `feedback` command to leave comments on a skill (useful for agents to automatically share feedback if a skill isn't working or could be improved) • Also works with multi-file skills by nesting sub-pages...a bit hacky, but it works! It's very likely this is only useful for me! I'm mainly using it to sync skills across multiple computers + Notion is a better visual editor for skill content. Point your agent at this repo to get set up and try it out, and feel free to send me feedback: github.com/brianlovin/not…

Does this mean I no longer need 4 Ghostty windows split into 2-3 panels?