Gideon ری ٹویٹ کیا
Invoicing was our most requested feature for over a year, but we held off on building it. After crossing $1M in invoicing volume this week, here's why I'm glad we did.
Most of the requests weren't coming from people who had never invoiced before. They were coming from founders who had tried other tools that shipped the feature fast and gotten burned - the designs looked good, but what was under the hood just didn’t work well enough to save them actual time and effort.
This ties back to a core product philosophy at Rho: You get one shot at a core financial workflow. We took the time to get the infrastructure right, even when that meant saying no to hundreds of Slack messages requesting it.
$1M in transaction volume in since launching our beta a few weeks ago, and there are three themes I’m most excited about.
Cash application is the real problem to solve. Sending invoices is easy. Knowing which invoice got paid, by whom, and for how much is not. Payments don't match cleanly. They cover multiple invoices. They arrive with unclear remittance. So even when the money comes in, teams end up reconciling manually. Solve this and you stop being a tool that helps people send invoices. You become a tool that actually closes the loop on getting paid. That's the product we're building toward.
The payment portal changes the equation. When customers pay through your portal, you control the session. You have the context you need to match the payment correctly, automatically. This is why we're doubling down on it in Q2.
Invoicing is relationship management. How you follow up on a late invoice with a 10-year contractor is different from chasing a one-time vendor. The notification trail, the customer record, the tone. It all matters. We're building AR as a relationship layer, not just a money movement tool.
We’d love more customer feedback - invoicing is free with Rho! Reach out to your account team to apply for early access. If you're not a Rho customer and want to try it, send me a message.
Rho@rhobusiness
Big news: Invoicing is now in Rho. Close the deal. Send the invoice. Get paid. From the same place you already bank. No new tool, no new login.
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