Trevor C Davis

@Kpaxs 🐐

Walsh won three Super Bowls. He is widely considered the greatest NFL coach of all time. What Walsh understood is that excellence at the highest level isn't a motivational poster. It's a consuming, physical, relentless thing. The knot in the stomach is part of the job. The anxiety is the signal that you actually care, that the stakes are real, that you haven't made peace with mediocrity.

@categorypirates has a saying: - Market your product, I think you want my money - Market the problem, I think you want to help me We have a new one. - Market your supers, and they will tell their supers for you Most brands market themselves. Their products. Or their CEO. We did the opposite. We know it works. - HydraFacial marketed its providers, when Clint Carnell 4x'd the business - @DUDEwipes makes their supers laugh, with Tight End University - Keurig markets other brands' K-Cups, and reached 36MM HH Make someone else the hero. They'll bring their audience with them. For our #CreatorCapitalist book launch, we spent the majority of our marketing spend boosted the posts of our #Founding50 And we found that outperformed any post of ours that we boosted! Our book defines your superpower by the outcomes you deliver for others. It's no surprise that the best marketing is marketing your supers, not to them.

@EthanEvansVP This ☝🏿

This applies to coding, many types of writing, finance, and many other areas. A much better way to protect your career is to become good at seeing what needs to be built, what needs to be written, what is a valuable strategy, etc. This is the “plus” part of becoming “AI plus.”

Getting great at using AI tools is the wrong way to protect your career. You should use them, but there is something much more important you need to do: You need to become "AI plus." (AI+) This means using AI to become more efficient in your work, but also shifting your focus to be more on what you can add to AI rather than on optimizing its use.

Our new book, Creator Capitalist is live.: The book is here. The movement is loud. Here's how to get your copy. dlvr.it/TRY1Vx

Today we launch our book, Creator Capitalist! This book has been three years in the making. The delay used to bother @lochhead and I. But timing is everything. Had we launched it earlier, we would have - Launched it without three Category Design Academy cohorts - Launched it before AI took over the world. - Launched it without the Founding 50 What we realized was this book doesn't belong to @categorypirates This book belongs to all of us. You know the saying, "hurt people, hurt people?" Well we have a better one. "Free people, free people." I stole that one from church! The #Founding50 will help us reach 500,000 more. Thank you for jamming with us! - Founding50 - Founding Tier subscribers - Creator Capitalist course alumni - Category Design Academy alumni We are Creator Capitalists. Creator Capitalist is live today.

Stop competing. Start creating. Kevin Maney, co-author of The Category Creation Formula, sits down with host Henry Lopez on The How of Business Podcast to break down the formula that's reshaping how the smartest companies think about strategy. Listen here: thehowofbusiness.com/600-kevin-mane… Get the book: thecategorycreationformula.com #CategoryDesign #Startups #CEOs #VentureCapital

@CTOAdvisor Tell them Keith 🔥

I’ll defer to Daniel Newman on the market dynamics — but on the CIO side, I see this very differently. Yes, what NVIDIA showed is impressive. It’s a fully integrated system: compute, networking, storage, inference. But that’s not where most enterprises are stuck. Enterprises aren’t asking for more tokens per second They’re not asking for: •Higher throughput •Bigger models •Faster GPUs In most cases, they’re not even fully utilizing what they already have access to. What they are asking for •“How do I actually get this into production?” •“How do I make this reliable?” •“How do I control cost?” •“How do I integrate this into my existing systems?” This is not a performance problem. 👉 It’s an execution problem. The disconnect NVIDIA is solving for: •Scale •Throughput •Infrastructure efficiency Enterprises are struggling with: •Orchestration •Governance •Integration •Consistency Those are completely different problems. We’ve seen this pattern before •More infrastructure didn’t fix Hadoop •More clusters didn’t fix Kubernetes adoption •More capacity didn’t fix private cloud And more GPUs won’t fix this either. The missing layer Before scaling infrastructure, enterprises need to solve: •Which model do I use? •Where does it run? •What policy applies? •How do I observe and control it? This is the real control plane for enterprise AI. I call it Layer 2C. The bottom line The “AI factory” is a compelling vision. But for most enterprises today: The bottleneck isn’t infrastructure. It’s the ability to execute. Until that changes, scaling infrastructure just scales complexity.

@tygah_official @FilmUpdates All of them OMG + Rainbow 6

@FilmUpdates Which Michael B. Jordan project are you most excited for: Miami Vice, I Am Legend 2, or Rainbow Six

#Oscar winner Michael B. Jordan will be seen next in • ‘THE THOMAS CROWN AFFAIR’ w/ Lily Gladstone & Adria Arjona • Joseph Kosinski’s ‘MIAMI VICE’ w/ Austin Butler • ‘I AM LEGEND 2’ w/ Will Smith • Chad Stahelski’s ‘RAINBOW SIX’ adaptation • Animated comedy ‘SWAPPED’

AI as you cofounder is the way @lochhead

@WhingerSpice 😂

Wait. Lewis Hamilton signed for Ferrari?

@F1losopher 🫡

There's a few big accounts on this app that will be going back on their words (or they should be) But don't worry, we have the receipts. Enjoy the rest of the day peeps. 🍺

To summarise. The podium isn't just about the podium itself. It's a reassurance to even Lewis' most loyal fans that he infanct isn't "washed" and never was. Right off the back of AD21 was a regulation change with a team mate as quick as George, is something no other driver..

@tsimiks 😂

Remember when Autosport used to do H2H between Hamilton and Sainz for everything last season? Wonder where they are now.

@Sid_footyF1 @_HenryMill Not saying much is it .

@_HenryMill I had Alex Jacques's commentary. Crofty is way better.

Downplaying and dismissing Lewis is by design. Just listen to Alex Jacques on F1TV whenever Lewis has success, that clown finds a way to diminish it. Even when a 41-year-old sticks it on P3, the spin starts immediately. The bias is off the charts. #F1 #ChineseGP #LewisHamilton

@F1_driven Alonso who?

Why is Lewis's pace at this age going so under the radar? Why isn't this a bigger story? He has a generational teammate in their prime and people are acting like beating that at 41 is just business as usual 💀

Consumers are bracing for bumpiness with rising gas prices. Who will thrive in this volatile environment? 1. Consumers who turn to AI to help them spend smarter. 2. Legacy companies like Walmart who embrace AI! 3. Proactive professionals lead with AI Pirates @NickKringas and Lydia Flocchini are leading the way with helping personal injury attorneys not be AI invisible. Are you AI invisible? @categorypirates wrote about them in our latest book, Creator Capitalist by @lochhead and Bri Clark #creatorcapitalist #founding50

Lightning Strike Legends: One Strike, Two Creator Capitalists, Three Weeks For A 4x ROI: How Pirates Nick and Lydia spent $24K to make nearly $1MM in their strike dlvr.it/TRT7Rv

@cd_advisors @lochhead @kmaney @damphoux Looking forward to it 🤛🏿🏴‍☠️🇨🇦⚔️

Podcast episode on our dear friend Christopher Lochhead’s Follow Your Different. @lochhead fellow Play Bigger co-author, @kmaney and his business partner, @damphoux join Chris to discuss Kevin and Damp’s new book The Category Creation Formula. Play Bigger brought the world the mountain (Category Design), their new book brings the climbing gear – new theories, tactics, stories and a hands-on framework/playbook for aspiring category designers. Friends for years, these Category Pirates 🏴☠️ lay it all out in a fun and informative episode. Link to podcast: lochhead.com/fyd-the-catego… #CategoryDesign #VentureCapital #startup #CEO

@hnshah Done

Alright, you asked for it. People keep asking me to show how I'm using AI now. What's changed since my "How I AI" episode from July. Tomorrow at noon PT I'm doing a live session. Small experiment. DM me for the link.

@hnshah This ☝🏿

I was up until 2am doing DevOps last week, on multiple days. I haven't done any work that resembles DevOps in 20 years, and I can't give you a clean explanation for why I couldn't stop. Earlier that day, something had shifted. I'd been setting up software on my machine and managing configurations I'd normally hand off to someone else. It took longer than expected, and there were moments where I was certain it wasn't going to work. When it finally clicked, I felt something register in a way that reading about it never does. The capabilities of my computer had become just a prompt away. I was building something real, moving faster than I normally move while solving problems I'd have needed help with a year ago. That feeling, the feeling of being capable in ways you weren't before, is what kept me up doing infrastructure work I'd happily avoided for two decades. That's what I want to talk about. We're in a moment where creation has been democratized in a way that's genuinely new. Not the idea of it, but the actual reality of it landing. Building software used to require understanding software. Design required years of training. Creating almost anything at scale required either rare skill or access to people who had it. Capability was the bottleneck, and it was a real one. The gap between idea and execution was wide enough that only the most capable or most patient ever closed it. That bottleneck is dissolving. Today, one person with enough imagination and curiosity can build what would have required a team just a few years ago. The gap between idea and execution has narrowed in a way that most people haven't fully processed yet. When I was up at 2am, I wasn't thinking about any of this. I was just building. But the next morning, I started asking a different question. When creation is this easy, where does the bottleneck live? The bottleneck moved. When technical capability was the gate, ideas got filtered by default. Not every idea got built because not everyone could build. The selection process was imperfect, missing ideas that deserved to exist while letting through plenty that didn't, but there was a process. The friction of building was doing work on its own. That gate is opening now, wider than it's ever been. The question that used to be answered by capability, the question of what actually gets made, now has to be answered by something else. That something else is judgment. The ability to decide what should exist, who it's for, what problem it actually solves, and whether it needs to be in the world at all. When the bottleneck was capability, you could be a mediocre thinker and still make something significant, because making things was genuinely hard. The difficulty filtered for you. When the bottleneck is judgment, that cover is gone. What you create matters more than it ever has, precisely because creating stopped being what separates you from everyone else. I've been running experiments inside a project I haven’t announced yet. It's an AI lab where I build work things I want to see exist. Some are working well while others are still finding their footing. What I've noticed is that the experiments that feel most alive are the ones where I had a clear conviction about what I was building and why before I started. The ones that feel hollow are the ones I started because I could, not because I had a strong sense of what I was building toward. AI will do whatever you ask. That's what makes it powerful. It's also what makes it easy to spend a lot of time building things that probably shouldn't exist. The founders who will make the most of this moment don’t need to be the most technically proficient. They're the ones who can answer, with more clarity than anyone around them, what they're building and why. The ones who've done the hard thinking before the prompting starts. There's a version of this shift that looks like pure opportunity. And it is. But it arrives with a specific kind of pressure that's easy to miss. When everyone can build, what you build becomes the differentiator in a way it never had to be before. When everyone can design, taste becomes the advantage over skill. When creation stops being the hard part, the question of what to create and whether it's worth creating moves to the front of the line. I was up until 2am doing infrastructure work I hadn't touched in decades because something had shifted in my ability to create, and that shift made it impossible to stop. The breakthroughs I was having felt real, and they were. The more important breakthroughs, though, go beyond the ability to create. You have to decide what to create, stay honest about whether it should exist, and then build it with that clarity intact. Creating got easier. The harder question, the one that matters now more than it ever has, is what to create.