Entertainment Software Association

We’re bringing changemakers and visionaries from across industries together to harness the power of interactive entertainment technology. Follow @iiconofficial to learn more.

New Main Stage Session at #iicon2026: The Game Plan: Scaling the NBA’s Reach & Impact Through 2K Crystal MacKenzie (@NBA2K) & Adrienne O'Keeffe (@NBA) discuss how gaming has become core infrastructure for global growth and year-round fan engagement. Learn more and register now: iicon.com/event-info

What does it take to help shape—and safeguard—an entire industry? ESA’s President & CEO Stanley Pierre-Louis joins the Post Games podcast to talk policy, AI, online safety, and the future of video games. Tune in🎧: postgame.substack.com/p/the-esa-save…

Level up your summer🕹️ Apply now for a paid internship at ESA and spend your summer where video games and policy meet. Apply today: theesa.com/careers/

Session Highlight | Player-First Partnerships: Redefining Brand Engagement in Esports @riotgames, @Mastercard, and CAA discuss how player-first, long-term esports partnerships drive revenue, trust, and ecosystem stability. Info + access: iicon.com/event-info #iicon2026

Designing for Humanity: Using Immersive Technology for Impact Leaders from the International Committee of the Red Cross (@ICRC), American @RedCross, and @Stanford explore how immersive simulations can strengthen empathy, judgment, and resilience in high-pressure environments. Register now: iicon.com/event-info #iicon2026

🎉 Tonight! The 26th Nite To Unite, presented by the @ESA_Foundation, brings together video game leaders to celebrate the power of games to drive social impact. Check out the silent auction supporting scholarships & industry initiatives. Learn more: my.onecause.com/event/organiza…

What role do age and content ratings play in helping families navigate video games? In our latest Behind the Scenes, ESRB President Pat Vance tells us “In 2025, 83% of parents were aware of @ESRBRatings, and 77% regularly checked them.” Read more: theesa.com/behind-the-sce…

“We are firm believers that parents know their children best, and ESRB is here to provide reliable, trustworthy information…” @ESRBRatings President Pat Vance shares how ESRB empowers families in our latest Behind the Scenes: theesa.com/behind-the-sce… #TrustAndSafety #ESRB

This month, ESA joined ESA member Sony Interactive Entertainment on Capitol Hill for a happy hour with video games and a hands-on look at the new PlayStation Family App, showcasing tools that help parents manage and oversee their children’s playtime.

There are dozens of games appropriate for everyone! E for Everyone was once again the most assigned ESRB Rating Category in 2025, making up more than half of all physical and console downloadable games. Check out the full breakdown here: bit.ly/4tDxaHX

For years, video games have been boxed into narrow stereotypes. Writer Mia Gonzalez shares how playing games challenged those assumptions—revealing real benefits, from decision-making to memory and coordination. More: eviemagazine.com/post/i-thought…

This #ValentinesDay, we’re celebrating the positive connections made through play! According to our research, 78% of players believe video games help spark new friendships & relationships. Learn more in our 2025 ESA Essential Facts: theesa.com/resources/esse…

I was honored to speak at the Sony Interactive Entertainment and Entertainment Software Association Kids Online Safety event. The video game industry has long led the way in protecting kids online by giving parents clear information and practical tools. Empowering families to manage online interactions and content helps create safer and healthier gaming experiences. As Congress continues its work on kids’ online safety, it is important that we build on approaches that prioritize parental empowerment and proven solutions.

$60.7 Billion: Video games continue to power the U.S. economy 📈 In 2025, U.S. consumers spent $60.7B on video games, the second-highest total on record. Subscriptions, mobile, and hardware fueled growth. Read more:theesa.com/2025-u-s-consu…

In observance of #SaferInternetDay, we’re launching a new Behind the Scenes feature with Patricia Vance, President of the @ESRBRatings. Go inside ESRB’s work supporting trust, safety, and informed play for families: theesa.com/behind-the-sce…

Ahead of Safer Internet Day, ESA member company @Microsoft @Xbox released its 2026 Transparency Report, highlighting how AI tools, human moderation, and improved reporting help create safer, more positive experiences for players and families. More: news.xbox.com/en-us/2026/02/…

It's Super Bowl weekend! Last year, we went Behind the Scenes with Terrance Newell, Senior Art Director on EA SPORTS Madden NFL 25, to explore how visual designs comes to life in-game. Read more: theesa.com/behind-the-sce…

If you’re building what’s next in interactive entertainment, iicon is where decisions take shape. For strategy, partnerships, and cross-industry connection, head to #iicon2026. Sign up to attend: iicon.com

Congrats to @awintory on winning the Grammy Award for Best Score Soundtrack for Video Games for Sword of the Sea! Last year he joined our video game composer panel as a nominee — last night he became a Grammy Award winner! #Grammys #VideoGames #Composer #VideoGameMusic

A quick BTS look at the prep for ESA’s Virtual Member Town Hall! 🎮 We’re proud to represent the most innovative companies in the world. It’s always a privilege to connect with our members and collaborate on shaping the future of the video game industry.